When was B4A founded?

B4A was founded in 2017 and raised its 1st funding round 4 years after it was founded.

Where is B4A located?

B4A is headquartered in Sao Paulo, Brazil.

How many employees does B4A have?

As of Jul 01, 2024, the latest employee count at B4A is 201 - 500.

Is B4A a funded company?

B4A is a funded company, having raised a total of $10.5M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on May 13, 2021.

When was the latest funding round of B4A?

B4A's latest funding was a $***** Series A round on Jan 29, 2025, with participation from 1 investor.

Where does B4A rank among its competitors?

B4A ranks 26th amongst 662 active competitors, of which 41 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Booksy, which secured $800K in Sep, 2025.

Who are the top competitors of B4A?

B4A's top competitors include Booksy, Zenoti and Squire. Among them, Booksy secured the most recent funding round in September, 2025.

B4A - 2026 Company Profile, Team, Funding & Competitors

Company Details

Provider of software suite solutions for beauty brands. The platform connects consumers, brands & influencers by providing beauty subscription services according to beauty profiles which take into account their physical characteristics, consumer preferences & demographics, provides insights on market intelligence, customer behavior, brand & product evaluation, offers influencer-based product promotions & marketing, social network selling, and more.

Key Metrics

Founded Year

2017

Location

Sao Paulo, Brazil

Stage

Series A

Total Funding

$10.5M in 3 rounds

Latest Funding Round

Series A, Jan 29, 2025, $*****

Investors

ACNEXT & 6 more

Ranked

26^th among 662 active competitors

Employee Count

201 - 500 as on Jul 01, 2024

Similar Companies

Zenoti & 858 more

View B4A's full profile

B4A has raised a total funding of $10.5M over 3 rounds. Its first funding round was on May 13, 2021. Its latest funding round was a Series A round on Jan 29, 2025 for $*****. 1 investor participated in its latest round. B4A has 3 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of B4A:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 29, 2025	5932804	Series A	4796429	2720594	4197743	1329490
May 02, 2022	4338553	Series A	3640988	4141302	7262255	ACNEXT
May 13, 2021	3150878	Seed	4095384	1060655	ACNEXT	Eduardo Chalita & 3 more

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View details of B4A's funding rounds and investors

The founders of B4A is Jan Riehle.

Here are the details of B4A's key team members:

Jan Riehle: CEO & Founder of B4A and founder of 1 other company.

View details of B4A's Founder profiles and Board Members

B4A's employee count trend

B4A has 201 - 500 employees as of Jul 24. Here is B4A's employee count trend over the years:

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Top competitors of B4A include Booksy, Zenoti and Squire. Here is the list of Top 10 competitors of B4A, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Booksy 2012, San Francisco (United States), Series C	Online platform for scheduling appointments with beauty and wellness service providers	$169M	Piton Capital, OpenOcean & 38 others	74/100
2nd	Zenoti 2010, Bellevue (United States), Series D	Provider of management software for salons, spas, medical spas, and fitness	$331M	Accel, Steadview & 5 others	73/100
3rd	Squire 2015, New York City (United States), Series D	Provider of SaaS-driven salon management software	$140M	CRV, Iconiq Capital & 32 others	66/100
4th	Booker 2007, New York City (United States), Acquired	Cloud-based Business Management Software for salon and spa businesses	$93.5M	Bain Capital Ventures, Revolution & 12 others	66/100
5th	Boulevard 2016, Los Angeles (United States), Series D	SaaS-driven beauty salon & spa management software	$188M	Index Ventures, Toba Capital & 11 others	65/100
6th	Mangomint 2017, Los Angeles (United States), Series B	Provider of SaaS-based business management software for salons and spas	$48M	OpenView, Altos Ventures Management & 4 others	65/100
7th	GlossGenius 2015, New York City (United States), Series C	Provider of SaaS-based software solution for salons	$72.2M	Bessemer Venture Partners, L Catterton & 15 others	62/100
8th	Phorest 2003, Dublin (Ireland), Series B	Provider of SaaS-based software solutions for beauty salon management	$49.4M	Susquehanna Growth Equity, Bloom Equity & 4 others	61/100
9th	DaySmart 1999, Ann Arbor (United States), Acquired	Provider of business management software for salons	-	-	58/100
10th	Bookr 2015, Kuwait City (Kuwait), Seed	Online platform to book appointments at beauty salons	$1M	Plus VC, Desert Ventures	52/100
26th	B4A 2017, Sao Paulo (Brazil), Series A	Provider of software suite solutions for beauty brands	$10.5M	4equity, ACNEXT & 5 others	41/100