Boulevard - About the company
Boulevard is a series D company based in Los Angeles (United States), founded in 2016. It operates as a SaaS-driven beauty salon & spa management software. Boulevard has raised $188M in funding from investors like Index Ventures, JMI Management and Toba Capital, with a current valuation of $*****. The company has 133 active competitors, including 13 funded and 5 that have exited. Its top competitors include companies like Booksy, Zenoti and Booker.
Company Details
Boulevard is a SaaS-driven beauty salon & spa management software. It provides intelligent scheduling, management of check-ins, walk-ins, check-outs, and forms, automation of reminders, and more. The platform provides products for owners and managers, reception, and professionals.
- Website
- www.joinblvd.com/
- Email ID
- *****@joinblvd.com
- Registered Address
- West Hollywood,California
Key Metrics
Founded Year
2016
Location
Los Angeles, United States
Stage
Series D
Total Funding
$188M in 5 rounds
Latest Funding Round
Post Money Valuation
$***** as on Oct 30, 2025
Investors
Ranked
6th among 133 active competitors
Employee Count
619 as on Sep 30, 2026
Legal entities associated with Boulevard
Boulevard is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
BOULEVARD LABS, INC. CIN: 811808362 , United States, Active | Dec 31, 1999 | - | 235 (As on Dec 31, 2024) | - |
Boulevard Labs, Inc CIN: 81-1808362 , United States, Active | Dec 31, 2015 | - | 75 (As on Dec 31, 2020) | - |
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Boulevard's funding and investors
Boulevard has raised a total funding of $188M over 5 rounds. Its first funding round was on Oct 02, 2018. Its latest funding round was a Series D round on Jul 17, 2025 for $*****. 3 investors participated in its latest round. Boulevard has 13 institutional investors.
Here is the list of recent funding rounds of Boulevard:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jul 17, 2025 | 1714712 | Series D | 9303505 | 5352666 | 5332587 | 9322950 |
Aug 10, 2022 | 3330162 | Series C | 4095631 | 7927744 | 2316844 | |
Nov 23, 2020 | 9719111 | Series B | 4942469 | 6738731 |
View details of Boulevard's funding rounds and investors
Boulevard's founders and board of directors
Founder? Claim ProfileBoulevard's employee count trend
Boulevard has 619 employees as of Sep 26. Here is Boulevard's employee count trend over the years:
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Boulevard's Competitors and alternates
Top competitors of Boulevard include Booksy, Zenoti and Booker. Here is the list of Top 10 competitors of Boulevard, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Booksy 2012, San Francisco (United States), Series C | Operator of an online platform for booking beauty and wellness appointments | $169M | 74/100 | |
2nd | Zenoti 2010, Bellevue (United States), Series D | Provider of management software for salons, spas, medical spas, and fitness | $331M | 74/100 | |
3rd | Booker 2007, New York City (United States), Acquired | Cloud-based Business Management Software for salon and spa businesses | $93.5M | 72/100 | |
4th | GlossGenius 2015, New York City (United States), Series C | All-in-one business management system that grows the revenue of beauty, wellness, health & fitness businesses of any size | $72.2M | 69/100 | |
5th | Squire 2015, New York City (United States), Series D | Provider of SaaS-driven salon management software | $140M | 68/100 | |
6th | Boulevard 2016, Los Angeles (United States), Series D | SaaS-driven beauty salon & spa management software | $188M | 63/100 | |
7th | Mangomint 2017, Los Angeles (United States), Series B | Provider of SaaS-based business management software for salons and spas | $48M | 56/100 | |
8th | DaySmart 1999, Ann Arbor (United States), Acquired | Provider of business management software for salons | - | - | 55/100 |
9th | Software solutions for beauty centre management | - | - | 45/100 | |
10th | SalonBooker 2007, New York City (United States), Series A | Spa and salon management platform to run and grow your business | $14.5M | 45/100 |
Looking for more details on Boulevard's competitors? Click here to see the top ones
Boulevard's Investments and acquisitions
Boulevard has made no investments or acquisitions yet.
Reports related to Boulevard
Here is the latest report on Boulevard's sector:
News related to Boulevard
Media has covered Boulevard for a total of 3 events in the last 1 year, 1 of them has been about company updates.
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Boulevard Expands Clinical Capabilities for Medspas with Launch of ePrescribeBusiness Wire•Apr 14, 2026•Boulevard
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Boulevard Capital Wins 2026 FinTech Breakthrough Award for Small Business Lending Solution of the YearBusiness Wire•Mar 19, 2026•Boulevard
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Boulevard Secures $80M Series D to Enhance Client Experience in Self-Care BusinessesBenzinga•Jul 17, 2025•Boulevard, JMI Management, Index Ventures, VMG Partners
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Beauty appointment platform Boulevard raises $80M, company hits $800M valueWowtale•Jul 17, 2025•Boulevard, JMI Management, Index Ventures, VMG Partners
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Americana Partners Makes a Strategic Acquisition of Boulevard Family WealthBakersfield•Mar 10, 2025•Americana Partners, Boulevard Family Wealth, Boulevard, Piper Sandler and 1 other
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Boulevard Launches Text Marketing To Help Self-care Businesses Boost Bookings And Enhance The Client ExperienceMarTech Series•Jun 05, 2024•Boulevard
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Boulevard Deepens Support for Medspas with Enhanced Google IntegrationBusiness Wire•Feb 06, 2024•Boulevard, Google
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