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BALR - About the company

BALR is an acquired company based in Amsterdam (Netherlands), founded in 2013 by Juul Manders. It operates as an Internet first brand of luxury fashion for men & women. BALR has raised an undisclosed amount in funding. The company has 19 active competitors, including 1 funded and 9 that have exited. Its top competitors include companies like American Eagle Outfitters, PUMA and Arvind.

Company Details

Balr is a luxury fashion brand for men & women offering shirts, trousers, swimwear, denim, camo, sweatpants, blazers, t-shirts, polo, sweaters, hoodies, backpacks, bags, watches, bracelets, shorts, track pants, footwear, sneakers, dresses, headwear and accessories.
Social
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Email ID
*****@balr.com
Phone Number
+31 **********
Key Metrics
Founded Year
2013
Location
Amsterdam, Netherlands
Stage
Acquired
Ranked
Employee Count
30 as on Jul 31, 2026
Exit Details
Acquired by Sumwon Studios (Aug 18, 2025)

BALR's acquisition details

BALR got acquired by Sumwon Studios on Aug 18, 2025.
Click here to take a look at BALR's acquisition in detail
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BALR's funding and investors

BALR has raised funding over 1 round. Its latest funding round was a Conventional Debt round on Mar 26, 2018 for $*****. 1 investor participated in its latest round. BALR has 1 institutional investor.

Here is the list of recent funding rounds of BALR:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Mar 26, 2018
9312307
Conventional Debt
3006603
7569596
5839448
7317570
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BALR's founders and board of directors

Founder? Claim Profile
The founders of BALR is Juul Manders.
Here are the details of BALR's key team members:

BALR's employee count trend

BALR has 30 employees as of Jul 26. Here is BALR's employee count trend over the years:
Employee count trend for BALR
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BALR's Competitors and alternates

Top competitors of BALR include American Eagle Outfitters, PUMA and Arvind. Here is the list of Top 10 competitors of BALR, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for American Eagle Outfitters
American Eagle Outfitters
1977, Pittsburgh (United States), Funding Raised
Company offering multi-category fashion products for men and women
-
72/100
2nd
Logo for PUMA
PUMA
1948, United States, Public
Retailer of clothing, shoes, and accessories for men, women, and kids
-
72/100
3rd
Logo for Arvind
Arvind
1931, Ahmedabad (India), Public
Manufacturer of textiles, apparel, and advanced materials
-
62/100
4th
Logo for Versace
Versace
1978, Milan (Italy), Acquired
Brand of apparel and fashion accessories
$287M
59/100
5th
Logo for Vince
Vince
2002, New York City (United States), Acquired
Internet first brand of fashion
-
56/100
6th
Logo for Bulgari
Bulgari
1884, Rome (Italy), Acquired
Brand & manufacturer of jewelry and luxury goods
-
55/100
7th
Logo for SUITSUPPLY
SUITSUPPLY
2000, Amsterdam (Netherlands), Series D
Casual and formal apparel brand for men
$502M
52/100
8th
Logo for Timberland
Timberland
1978, Stratham (United States), Acquired
Internet first brand of sportswear apparel for men and women
-
51/100
9th
Logo for Fossil
Fossil
1984, Richardson (United States), Public
Watch brand
-
50/100
10th
Logo for BALR
BALR
2013, Amsterdam (Netherlands), Acquired
Internet first brand of luxury fashion for men & women
-
-
41/100
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BALR's Investments and acquisitions

BALR has made no investments or acquisitions yet.

News related to BALR

Media has covered BALR for 1 event in last 1 year.
Dubai-based Sumwon Studios acquires Balr.FashionUnitedAug 18, 2025BALR,
BALR. plans first German branchFashionUnitedSep 12, 2019BALR
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FAQs about BALR

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