When was Behaviour Lab founded?

Behaviour Lab was founded in 2018 and raised its 1st funding round 3 years after it was founded.

Where is Behaviour Lab located?

Behaviour Lab is headquartered in London, United Kingdom.

Who is the current CEO of Behaviour Lab?

Magdalena Smith of Behaviour Lab. They have also founded 1 company.

Which legal entities is Behaviour Lab associated with?

Behaviour Lab is associated with BEHAVIOURLAB LIMITED and 1 other.

How many employees does Behaviour Lab have?

As of Apr 30, 2026, the latest employee count at Behaviour Lab is 17.

Is Behaviour Lab a funded company?

Behaviour Lab is a funded company, having raised a total of $762K across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Feb 15, 2021.

When was the latest funding round of Behaviour Lab?

Behaviour Lab's latest funding was a $***** Seed round on Feb 25, 2021, with participation from 0 investor. Its primary sector is Investment Tech. In United Kingdom, the Investment Tech sector has seen $147M in funding in 2026 to date.

Where does Behaviour Lab rank among its competitors?

Behaviour Lab ranks 4th amongst 29 active competitors, of which 4 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Fundr, which secured $1M in Aug, 2021.

Who are the top competitors of Behaviour Lab?

Behaviour Lab's top competitors include Cobalt, Rundit and TPT. Among them, Fundr secured the most recent funding round in August, 2021.

Behaviour Lab - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Website: www.behaviourlab.com/
Social
Email ID: *****@behaviourlab.com

Key Metrics

Founded Year

2018

Location

London, United Kingdom

Stage

Seed

Total Funding

$762K in 2 rounds

Latest Funding Round

Seed, Feb 25, 2021, $*****

Investors

Angel Academe

Ranked

4^th among 29 active competitors

Employee Count

17 as on Apr 30, 2026

Similar Companies

Cobalt & 34 more

View Behaviour Lab's full profile

Behaviour Lab is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
BEHAVIOURLAB LIMITED CIN: 11722806 , United Kingdom, Active	Dec 10, 2018	-	14 (As on Dec 31, 2023)
BEHAVIOUR LABS LTD CIN: 8899713 , United Kingdom, Active	Feb 17, 2014	-	-

Behaviour Lab has raised a total funding of $762K over 2 rounds. Its first funding round was on Feb 15, 2021. Behaviour Lab has 1 institutional investor.

Here is the list of recent funding rounds of Behaviour Lab:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 25, 2021	1110587	Seed	2295494	3997346	9683186	1295273
Feb 15, 2021	9777299	Seed	5715247	7729092	7383658	5357006

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View details of Behaviour Lab's funding rounds and investors

The founders of Behaviour Lab is Magdalena Smith.

Here are the details of Behaviour Lab's key team members:

Magdalena Smith: Founder And Ceo of Behaviour Lab.

View details of Behaviour Lab's Founder profiles and Board Members

Behaviour Lab's employee count trend

Behaviour Lab has 17 employees as of Apr 26. Here is Behaviour Lab's employee count trend over the years:

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Top competitors of Behaviour Lab include Cobalt, Rundit and TPT. Here is the list of Top 10 competitors of Behaviour Lab, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Cobalt 2011, Boston (United States), Acquired	Portfolio management solutions for funds	$20K	Techstars, FINTOP & 4 others	53/100
2nd	Rundit 2015, Helsinki (Finland), Acquired	Portfolio management solutions for private investors	$1.94M	LPEA, Businessfinland & 2 others	49/100
3rd	TPT 2005, New York City (United States), Unfunded	Provider of financial machine learning solutions	-	-	31/100
4th	Behaviour Lab 2018, London (United Kingdom), Seed	Diversified asset management firm	$762K	Angel Academe	31/100
5th	SuperAcc 2019, Hong Kong (China), Unfunded	AI-based portfolio management for private investors	-	-	31/100
6th	Fundr 2018, Austin (United States), Seed	Fundraising platform for startups and corporates	$1M	Capital Factory, Sputnik ATX & 1 others	30/100
7th	Chorus Network 2020, London (United Kingdom), Seed	Portfolio management tools for investors	$26.2K	-	25/100
8th	Pefox 2009, London (United Kingdom), Unfunded	Private equity advisory firm specialising in portfolio management solutions for limited partners	-	-	24/100
9th	SmartAlpha 2016, Hong Kong (China), Unfunded	Data and portfolio management platform for quant investing strategies	-	-	24/100
10th	EquityEffect 2005, New York City (United States), Funding Raised	Equity management solutions for private companies	-	-	24/100