Where is Belazu located?

Belazu is headquartered in Greenford, United Kingdom. It is registered at THE RIVERSIDE BUILDING,LIVINGSTONE ROAD,HESSLE,EAST YORKSHIRE,UNITED KINGDOM,HU13 0DZ.

How many employees does Belazu have?

As of May 31, 2026, the latest employee count at Belazu is 158.

Is Belazu a funded company?

Belazu is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Belazu rank among its competitors?

Belazu ranks 25th amongst 209 active competitors, of which 8 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Hunter & Gather Foods, which secured $1.36M in Aug, 2025.

Who are the top competitors of Belazu?

Belazu's top competitors include Unilever, RJ Corp and Associated British Foods. Among them, Hunter & Gather Foods secured the most recent funding round in August, 2025.

Belazu - 2026 Company Profile, Team & Competitors

Belazu is an acquired company based in Greenford (United Kingdom), founded in 1991 by George Bennell. It operates as a Multicategory grocery and staples brand. The company has 209 active competitors, including 8 funded and 33 that have exited. Its top competitors include companies like Unilever, RJ Corp and Associated British Foods.

Company Details

Belazu is a multicategory grocery and staples brand. Offers products such as olives, extra virgin olive oils, balsamic & vinegar, pestos & pastes, nuts, grains & lentils, and more. Its products are sold online. The company sells its majority of products in the UK.

Website: belazu.com
Social
Email ID: *****@belazu.com
Phone Number: +44 **********
Registered Address: THE RIVERSIDE BUILDING,LIVINGSTONE ROAD,HESSLE,EAST YORKSHIRE,UNITED KINGDOM,HU13 0DZ

Key Metrics

Founded Year

1991

Location

Greenford, United Kingdom

Stage

Acquired

Ranked

25^th among 209 active competitors

Employee Count

158 as on May 31, 2026

Similar Companies

ZOFF Foods & 1055 more

Exit Details

Acquired by William Jackson Food Group (Nov 27, 2018)

View Belazu's full profile

Belazu is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
THE FRESH OLIVE COMPANY LTD. CIN: 6856765 , United Kingdom, Active	Mar 23, 2009	-	-

Belazu got acquired by William Jackson Food Group on Nov 27, 2018.

Click here to take a look at Belazu's acquisition in detail

Belazu has not raised any funding rounds yet.

The founders of Belazu is George Bennell.

Here are the details of Belazu's key team members:

George Bennell: Co-Founder of Belazu.

View details of Belazu's Founder profiles and Board Members

Belazu's employee count trend

Belazu has 158 employees as of May 26. Here is Belazu's employee count trend over the years:

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Top competitors of Belazu include Unilever, RJ Corp and Associated British Foods. Here is the list of Top 10 competitors of Belazu, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Unilever 1872, London (United Kingdom), Public	Brand of multi-category food & beverages, personal care, and consumer goods	-	Trian Partners, Castle Investment Management ... & 6 others	77/100
2nd	RJ Corp 1980, Gurugram (India), Series B	Brand of food & beverage products	$41.1M	Devayani Overseas, ICICI Venture & 16 others	64/100
3rd	Associated British Foods 1935, London (United Kingdom), Public	Brand of multi-category food and beverage products	-	Wittington Investments	64/100
4th	Parle Products 1929, Mumbai (India), Funding Raised	Manufacturer of food & beverages products	-	Serene Charitable Foundation, Mohanlal Dayal Charitable Foundation ... & 1 others	59/100
5th	Premier Foods 1837, St Albans (United Kingdom), Public	Brand of processed food	-	Carson Private Capital, Metropoulos	59/100
6th	Hain Celestial 1932, New York City (United States), Public	Multi-category food and beverage company	-	Bank of America, Triodos Investment Management ... & 5 others	55/100
7th	Tata Consumer Products 1964, Mumbai (India), Public	Brand of tea, snacks, and other food products	-	Harris Tea	54/100
8th	Princes Group 1880, Liverpool (United Kingdom), Public	Brand of food and drink products for retail supply chains	-	-	54/100
9th	Hunter & Gather Foods 2016, North Stifford (United Kingdom), Seed	Multi-category food and beverages company	$1.36M	Innvotec, SFC Capital & 2 others	42/100
10th	The Spice Tailor 2011, London (United Kingdom), Acquired	Brand offers lentil daal, curry, tandoori marinade, and biryani Kits	-	-	41/100
25th	Belazu 1991, Greenford (United Kingdom), Acquired	Multicategory grocery and staples brand	-	-	33/100