Where is Bendon located?

Bendon is headquartered in Auckland, New Zealand.

Which legal entities is Bendon associated with?

Bendon is associated with BENDON LIMITED.

How many employees does Bendon have?

As of Jun 30, 2026, the latest employee count at Bendon is 242.

Is Bendon a funded company?

Bendon is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Bendon rank among its competitors?

Bendon ranks 4th amongst 12 active competitors, none of which are funded.

Who are the top competitors of Bendon?

Bendon's top competitors include Naked Brands, Harper James and Nisa. Among them, Naked Brands secured the most recent funding round in August, 2020.

Bendon - 2026 Company Profile, Team, Competitors & Financials

Bendon is a public company based in Auckland (New Zealand), founded in 1947. It operates as a Designer and retailer of intimate apparel and related brands. The company has 12 active competitors, including 2 that have exited. Its top competitors include companies like Naked Brands, Harper James and Nisa.

Company Details

Designer and retailer of intimate apparel and related brands. It designs, manufactures, and distributes lingerie, bras, and other intimate apparel across multiple brands. The company operates its own retail stores and also sells through select retail partners. Its products are targeted at a diverse customer base, offering a variety of styles and sizes. The business encompasses the entire supply chain, from sourcing materials to final product distribution.

Website: www.bendongroup.com/
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Part Of

Key Metrics

Founded Year

1947

Location

Auckland, New Zealand

Stage

Public

Ranked

4^th among 12 active competitors

Employee Count

242 as on Jun 30, 2026

Investment & Acquisitions

Lovable

Similar Companies

Plan B & 320 more

Exit Details

Public

View Bendon's full profile

Bendon is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
BENDON LIMITED CIN: 110935 , New Zealand, Active	Mar 30, 1981	-	-

Bendon has not raised any funding rounds yet.

Bendon's employee count trend

Bendon has 242 employees as of Jun 26. Here is Bendon's employee count trend over the years:

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Top competitors of Bendon include Naked Brands, Harper James and Nisa. Here is the list of Top 10 competitors of Bendon, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Naked Brands 2008, New York City (United States), Public	Brand offering inner wear apparel for women	-	Armistice Capital, TokenPay	38/100
2nd	Harper James 2022, Takanini (New Zealand), Unfunded	Provider of wireless bras and underwear	-	-	38/100
3rd	Nisa 2017, Wellington (New Zealand), Unfunded	Internet first brand offering inner wear for women	-	-	29/100
4th	Bendon 1947, Auckland (New Zealand), Public	Designer and retailer of intimate apparel and related brands	-	-	29/100
5th	By Peyton Renee 2022, Auckland (New Zealand), Unfunded	Designer and manufacturer of handcrafted lingerie	-	-	24/100
6th	Videris Lingerie 2018, Auckland (New Zealand), Unfunded	Provider of ethically sourced, wire-free lingerie and sleepwear	-	-	23/100
7th	Smart Merino 2008, Christchurch (New Zealand), Unfunded	Internet first brand offering eco-friendly innerwear for men and women	-	-	23/100
8th	Phoenix Hipwear 2020, Kerikeri (New Zealand), Unfunded	Internet first brand of undergarments for men and women	-	-	18/100
9th	Confitex Underwear 2012, Auckland (New Zealand), Unfunded	Innerwear & nightwear brand for men & women	-	-	16/100
10th	YARN 2022, Auckland (New Zealand), Unfunded	Internet first brand offering innerwear for women	-	-	16/100