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Plan B - About the company

Plan B is a seed company based in Thane (India), founded in 2018 by Vaidehi Shah and Sneha Raisoni. It operates as a Retailer of innerwear and casual clothing for children and preteens. Plan B has raised $907K in funding from 1Crowd and Parekh Construction, with a current valuation of *****. The company has 223 active competitors, including 15 funded and 17 that have exited. Its top competitors include companies like Zivame, Clovia and Kidbea.

Company Details

Retailer of innerwear and casual clothing for children and preteens. The inventory includes various undergarments such as boxers, trunks, vests, and training bras. Casual apparel offerings consist of dresses, skirts, t-shirts, joggers, and lounge sets. Accessories such as bibs, hair items, and bags are also available for purchase. Products are categorized by age groups and gender to assist with selection.
Email ID
*****@yougotplanb.com
Phone Number
+91 **********
Registered Address
1D,Floor4,3/4Sindhu House, Nanabhai Lane Hutatma, Town Hall (Mumbai), Mumbai, Mumbai, Maharashtra, India, 400001
Key Metrics
Founded Year
2018
Location
Thane, India
Stage
Seed
Total Funding
$907K in 3 rounds
Latest Funding Round
Post Money Valuation
***** as on May 13, 2026
Investors
Ranked
Annual Revenue
₹10 - ₹50 Cr as on Mar 31, 2025
Employee Count
35 as on May 31, 2025
Similar Companies
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Plan B's funding and investors

Plan B has raised a total funding of $907K over 3 rounds. Its first funding round was on Feb 15, 2024. Its latest funding round was a Seed round on May 13, 2026 for $*****. 1 investor participated in its latest round. Plan B has 12 institutional investors and 9 angel investors.

Here is the list of recent funding rounds of Plan B:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
May 13, 2026
3306226
Seed
6696452
5852384
2272449
5968617
May 28, 2024
3646275
Seed
7173307
2223551
5684477
Feb 15, 2024
7759944
Angel
9687242
2126302
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Plan B's founders and board of directors

Founder? Claim Profile
The founders of Plan B are Vaidehi Shah and Sneha Raisoni.
Here are the details of Plan B's key team members:

Plan B's Board of Directors

Plan B's board has 3 active members. Vaidehi Shah and Sneha Raisoni are part of team and Shekha haran . Bhandari is independent board member.
Here is the list of Plan B's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
2y 6m
pynpkqw
Team
-
Past
1y 5m
Independent board member
-
Current
1y 10m

Plan B's employee count trend

Plan B has 35 employees as of May 25. The total employee count is 59.0% more than what it was in May 24. Here is Plan B's employee count trend over the years:
Employee count trend for Plan B
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Plan B's Competitors and alternates

Top competitors of Plan B include Zivame, Clovia and Kidbea. Here is the list of Top 10 competitors of Plan B, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Zivame
Zivame
2011, Bengaluru (India), Acquired
Internet-first brand offering womens apparel and innerwear
$70.8M
66/100
2nd
Logo for Clovia
Clovia
2012, Delhi (India), Acquired
Online retailer of lingerie, sleepwear, activewear, shapewear, swimwear, and innerwear
$25.3M
64/100
3rd
Logo for Kidbea
Kidbea
2021, Noida (India), Series A
Chains providing sustainable bamboo and organic cotton apparel for children
$4.48M
60/100
4th
Logo for Plan B
Plan B
2018, Thane (India), Seed
Retailer of innerwear and casual clothing for children and preteens
$907K
56/100
5th
Logo for Shyaway
Shyaway
2015, Chennai (India), Seed
Retailer of women lingerie sleepwear sportswear and various body shapewear
$640K
54/100
6th
Logo for Dollar
Dollar
1972, Kolkata (India), Public
Internet first brand of innerwear for for men, women, and childrens
-
-
54/100
7th
Logo for Krvvy
Krvvy
2023, Noida (India), Seed
Online brand offering innerwear for women
$837K
53/100
8th
Logo for Bodycare
Bodycare
1992, Noida (India), Seed
Internet first brand offering apparel wear for women and men
$591K
-
52/100
9th
Logo for Page Industries
Page Industries
1994, Bengaluru (India), Public
Brand of innerwear for men and women
-
-
51/100
10th
Logo for Underneat
Underneat
2024, Gurugram (India), Seed
Retailer of shapewear and intimate essentials
$6.81M
50/100
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Plan B's Latest cap tables and shareholding

Founders (largest shareholder) own 77.38%, Funds own 2.17%, Enterprises own 2.75% and Angels own 7.84%. The net worth of Plan B's founders is INR 98Cr as of May 13, 2026.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
77.38%
98Cr
2077480
2595040
4676282
1558187
6822979
8787600
4845110
8064924
9440969
2728608
7169434
6711396
7204596
8362931
8258873
8612874
Fund
2.17%
2.75Cr
80
45
71
52
7
2
7
2
5
6
Enterprise
2.75%
3.49Cr
74
41
24
51
Angel
7.84%
9.93Cr
5342724
5451282
6903991
4201068
0
0
0
0
0
0
0
0
0
0
0
0
ESOP Pool
9.87%
12.5Cr
1087685
7537675
3543780
1992502
Total
100.00%
127Cr
2052914
8678119
3124977
5799926
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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
View more details of Plan B's Shareholding

Plan B's Investments and acquisitions

Plan B has made no investments or acquisitions yet.

Reports related to Plan B

Here is the latest report on Plan B:

News related to Plan B

Media has covered Plan B for 1 event in last 1 year, It was about company updates.
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FAQs about Plan B

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