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Billy Grace - About the company

Billy Grace is a seed company based in Amsterdam (Netherlands), founded in 2021 by Robin Friend, Mitch Voskuilen and Tjadi Jesse Peeters. It operates as an AI marketing optimization software for enterprises. Billy Grace has raised $5.73M in funding from Fortino Capital. The company has 679 active competitors, including 46 funded and 34 that have exited. Its top competitors include companies like Zapier, Nulab and Pixis.

Company Details

AI marketing optimization software for enterprises. The software helps marketers, businesses, and entrepreneurs manage marketing activities. It offers features such as automation, creative solutions, access control, marketing campaign management, analytics and reporting, performance tracker, and more.
Email ID
*****@billygrace.com
Key Metrics
Founded Year
2021
Location
Amsterdam, Netherlands
Stage
Seed
Total Funding
$5.73M in 2 rounds
Latest Funding Round
Ranked
Employee Count
60 as on May 31, 2026
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Billy Grace's funding and investors

Billy Grace has raised a total funding of $5.73M over 2 rounds. Its first funding round was on Jul 12, 2023. Its latest funding round was a Seed round on Mar 18, 2025 for $*****. 1 investor participated in its latest round. Billy Grace has 1 institutional investor and 6 angel investors.

Here is the list of recent funding rounds of Billy Grace:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Mar 18, 2025
3382538
Seed
1570875
7164849
6247801
1479096
Jul 12, 2023
2908720
Seed
9144524
5825411
3138156
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Billy Grace's founders and board of directors

Founder? Claim Profile
The founders of Billy Grace are Robin Friend, Mitch Voskuilen and Tjadi Jesse Peeters.
Here are the details of Billy Grace's key team members:

Billy Grace's employee count trend

Billy Grace has 60 employees as of May 26. Here is Billy Grace's employee count trend over the years:
Employee count trend for Billy Grace
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Billy Grace's Competitors and alternates

Top competitors of Billy Grace include Zapier, Nulab and Pixis. Here is the list of Top 10 competitors of Billy Grace, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Zapier
Zapier
2011, San Francisco (United States), Seed
Provider of a platform for automating workflows and integrating applications
$2.68M
68/100
2nd
Logo for Nulab
Nulab
2004, Fukuoka (Japan), Public
Cloud-based collaboration tools
$5M
66/100
3rd
Logo for Pixis
Pixis
2018, New York City (United States), Series C
Provider of an AI-powered platform for advertising campaign optimization and creative generation
$209M
64/100
4th
Logo for Marin Software
Marin Software
2006, San Francisco (United States), Public
Provider of a platform for managing and automating paid media campaigns
$101M
62/100
5th
Logo for Segwise
Segwise
2023, Lewes (United States), Seed
Provider of AI-powered creative analytics and campaign monitoring tools
$1.6M
58/100
6th
Logo for Adsmurai
Adsmurai
2014, Barcelona (Spain), Acquired
Social media campaign management platform
$4.29M
57/100
7th
Logo for System1
System1
2013, Los Angeles (United States), Public
Developer of a responsive acquisition marketing platform powered by machine learning
$270M
55/100
8th
Logo for Advolve
Advolve
2023, Sao Paulo (Brazil), Acquired
AI based data driven marketing solutions and campaign automation
$6.8M
55/100
9th
Logo for Swiftpage
Swiftpage
2001, Denver (United States), Acquired
Integrated marketing and CRM solutions for businesses
$2.5M
54/100
10th
Logo for epresspack
epresspack
2011, Paris (France), Series B
Press release solutions provider
$9.66M
53/100
38th
Logo for Billy Grace
Billy Grace
2021, Amsterdam (Netherlands), Seed
AI marketing optimization software for enterprises
$5.73M
38/100
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Billy Grace's Investments and acquisitions

Billy Grace has made no investments or acquisitions yet.

News related to Billy Grace

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