System1 - About the company
System1 is a public company based in Los Angeles (United States), founded in 2013 by Michael Blend and John Fries. It operates as a Developer of a responsive acquisition marketing platform powered by machine learning. System1 has raised $270M in funding from Court Square. The company has 900 active competitors, including 72 funded and 48 that have exited. Its top competitors include companies like Nielsen, Zapier and Nulab.
Company Details
Developer of a responsive acquisition marketing platform powered by machine learning. The platform is omni-channel and omni-vertical, designed for a privacy-centric environment. It builds brands across consumer verticals and delivers customers to advertising partners. The company develops privacy-focused products.
- Website
- system1.com
- Social
Key Metrics
Founded Year
2013
Location
Los Angeles, United States
Stage
Public
Total Funding
$270M in 1 round
Latest Funding Round
Investors
Ranked
8th among 900 active competitors
Annual Revenue
$100M - $500M as on Dec 31, 2025
Employee Count
298 as on Sep 30, 2026
Investment & Acquisitions
Exit Details
Public
Legal entities associated with System1
System1 is associated with 3 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
System1, Inc. CIN: 1805833 , United States, Active | $100M - $500M (As on Dec 31, 2025) | 500 (As on Dec 31, 2022) | - | |
OPENMAIL LLC CIN: 463653021 , United States, Active | Dec 31, 1999 | - | 171 (As on Dec 31, 2016) | - |
SYSTEM1 LLC CIN: 822387353 , United States, Active | Dec 31, 2012 | - | 256 (As on Dec 31, 2024) | - |
System1's IPO details
System1 got listed on Jan 27, 2022.
Click here to take a look at System1's IPO in detail
Sign up to download System1's company profile
System1's funding and investors
System1 has raised a total funding of $270M over 1 round. Its latest funding round was a PE round on Sep 20, 2017 for $*****. 1 investor participated in its latest round. System1 has 3 institutional investors.
Here is the list of recent funding rounds of System1:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Sep 20, 2017 | 4277325 | PE | 4069820 | 1677839 | 3252408 | 7518152 |
Access funding benchmarks and valuations. Sign up today!View details of System1's funding rounds and investors
System1's founders and board of directors
Founder? Claim ProfileThe founders of System1 are Michael Blend and John Fries.
Here are the details of System1's key team members:
- Michael Blend: Co-Founder & CEO of System1 and founder of 2 other companies, OpenMail and Topcoin. They are also an angel investor in 1 startup.Contact Info: 2 email addresses
- John Fries: Co-Founder of System1 and founder of 1 other company. Contact Info: 2 email addresses
View details of System1's Founder profiles and Board Members
System1's employee count trend
System1 has 298 employees as of Sep 26. Here is System1's employee count trend over the years:
Uncover System1's growth story! Sign up today!
Access Tracxn on any website
Install Tracxn ExtensionOur Google Chrome extension lets you view company details while browsing their websites
System1's Competitors and alternates
Top competitors of System1 include Nielsen, Zapier and Nulab. Here is the list of Top 10 competitors of System1, ranked by Tracxn score:
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!
Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Nielsen 1923, United States, Acquired | Provider of audience measurement, data, and insights for media industries | - | 79/100 | |
2nd | Zapier 2011, San Francisco (United States), Seed | Provider of a platform for automating workflows and integrating applications | $2.68M | 68/100 | |
3rd | Cloud-based collaboration tools | $5M | 66/100 | ||
4th |  Pixis 2018, Burlingame (United States), Series C | Provider of an AI-powered platform for advertising campaign optimization and creative generation | $209M | 65/100 | |
5th |  Wunderkind 2010, New York City (United States), Acquired | Adnetwork and performance marketing platform | $156M | 63/100 | |
6th | Channel99 2022, Kentfield (United States), Series A | Provider of B2B analytics platform uncovering sources of direct traffic | $15M | 61/100 | |
7th |  Gradial 2023, Seattle (United States), Series C | AI marketing operations platform that automates campaign execution | $118M | 59/100 | |
8th | System1 2013, Los Angeles (United States), Public | Developer of a responsive acquisition marketing platform powered by machine learning | $270M | 56/100 | |
9th | AI based data driven marketing solutions and campaign automation | $6.8M | 55/100 | ||
10th |  epresspack 2011, Paris (France), Series B | Press release solutions provider | $9.66M | 53/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on System1's competitors? Click here to see the top ones
System1's Investments and acquisitions
System1 has acquired 2 companies including CouponFollow and Road Warrior. System1 has not made any investments as of now.Reports related to System1
Here is the latest report on System1's sector:
News related to System1
Filter this listMedia has covered System1 for a total of 23 events in the last 1 year, 11 of them have been about company updates and 1 about people movement.
•
System1 rejects Brave Bison's fourth takeover offer due to valuation gapBusiness News Today•Sep 16, 2026•System1
•
Brave Bison Increases Takeover Bid for System1 to GBP47.5 MillionShareprices•Sep 14, 2026•Brave Bison, System1, System1 Group
•
System1’s MapQuest Surpasses 2 Million New Users Over the Past WeekBusiness Wire•Sep 08, 2026•System1
•
MapQuest Sees App Downloads Soar After Refusing to Rename Lake OntarioTechCrunch+•Aug 31, 2026•MapQuest, System1
•
System1 Rejects Brave Bison Takeover Offers Again, Citing Lack of Fair ValueShareprices•Aug 28, 2026•Brave Bison, System1
•
System1 Announces Second Quarter 2026 Financial Results and Launch of New Agentic ProductsBusiness Wire•Aug 06, 2026•System1
•
System1 Rejects Sweetened Takeover Offer from Largest Shareholder Brave BisonShareprices•Jul 31, 2026•System1
•
•
•
System1 Strengthens Capital Structure and Reduces Total Debt Through Exchange Transaction With LendersBusiness Wire•Jun 01, 2026•System1
Get curated news about company updates, funding rounds, M&A deals and others. Sign up today!Are you a Founder ?
FAQs about System1
Explore our recently published companies
- Torra Consulting - Unfunded company
- Yves Margarita - Unfunded company
- KAC Marketing - Miami based, 2022 founded, Unfunded company
- Fortelus Capital Management - London based, 2006 founded, Unfunded company
- Intermotive , Cars, Trucks & Parts - Netherlands based, 1999 founded, Unfunded company
- ELEPHANT Technologies - Nantes based, 2017 founded, Unfunded company
