When was System1 founded?

System1 was founded in 2013 and raised its 1st funding round 4 years after it was founded.

Where is System1 located?

System1 is headquartered in Los Angeles, United States.

Who is the current CEO of System1?

Michael Blend of System1. They have also founded 1 company and are an angel investors in 1 startup.

How many employees does System1 have?

As of Mar 31, 2026, the latest employee count at System1 is 331.

Is System1 a funded company?

System1 is a funded company, having raised a total of $***** in its 1st and only funding round, a PE round on Sep 20, 2017.

When was the latest funding round of System1?

System1's latest funding was a $***** PE round on Sep 20, 2017, with participation from 1 investor.

What is the annual revenue of System1?

Annual revenue of System1 is $6.6M as on Dec 31, 2024.

Where does System1 rank among its competitors?

System1 ranks 9th amongst 514 active competitors, of which 40 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Segwise, which secured an undisclosed amount in Jul, 2024.

Who are the top competitors of System1?

System1's top competitors include Zapier, Pixis and Marin Software. Among them, Segwise secured the most recent funding round in July, 2024.

System1 - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Developer of a responsive acquisition marketing platform powered by machine learning. The platform is omni-channel and omni-vertical, designed for a privacy-centric environment. It builds brands across consumer verticals and delivers customers to advertising partners. The company develops privacy-focused products.

Website: system1.com
Social

Key Metrics

Founded Year

2013

Location

Los Angeles, United States

Stage

Public

Total Funding

$270M in 1 round

Latest Funding Round

PE, Sep 20, 2017, $*****

Investors

Court Square & 2 more

Ranked

9^th among 514 active competitors

Annual Revenue

$6.6M as on Dec 31, 2024

Employee Count

331 as on Mar 31, 2026

Investment & Acquisitions

CouponFollow & 1 more

Similar Companies

Affle & 1512 more

Exit Details

Public

View System1's full profile

System1 is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SYSTEM1 LLC CIN: 822387353 , United States, Active	Dec 31, 2012	-	256 (As on Dec 31, 2024)	-
TREBIA ACQUISITION CORP. CIN: 1805833 , United States, Active		$6.6M (As on Dec 31, 2024)	500 (As on Dec 31, 2022)	-
OPENMAIL LLC CIN: 463653021 , United States, Active	Dec 31, 1999	-	171 (As on Dec 31, 2016)	-

System1 got listed on Jan 27, 2022.

Click here to take a look at System1's IPO in detail

System1 has raised a total funding of $270M over 1 round. Its latest funding round was a PE round on Sep 20, 2017 for $*****. 1 investor participated in its latest round. System1 has 3 institutional investors.

Here is the list of recent funding rounds of System1:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 20, 2017	1467120	PE	8062734	7885002	4319058	2227963

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View details of System1's funding rounds and investors

The founders of System1 are Michael Blend, John Fries and Chuck Ursini.

Here are the details of System1's key team members:

Michael Blend: Co-Founder & CEO of System1 and founder of 2 other companies, OpenMail and Topcoin. They are also an angel investor in 1 startup.
Contact Info: 2 email addresses
John Fries: Co-Founder of System1 and founder of 1 other company.
Contact Info: 2 email addresses
Chuck Ursini: Co-Founder & Board of System1.

View details of System1's Founder profiles and Board Members

System1's employee count trend

System1 has 331 employees as of Mar 26. Here is System1's employee count trend over the years:

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Top competitors of System1 include Zapier, Pixis and Marin Software. Here is the list of Top 10 competitors of System1, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Zapier 2011, San Francisco (United States), Seed	Provider of a platform for automating workflows and integrating applications	$2.68M	Zillionize, Sequoia Capital & 8 others	67/100
2nd	Pixis 2018, Chicago (United States), Series C	Provider of an AI-powered platform for advertising campaign optimization and creative generation	$209M	Premji Invest, Celesta Capital & 13 others	64/100
3rd	Marin Software 2006, San Francisco (United States), Public	Provider of a platform for managing and automating paid media campaigns	$101M	Benchmark, DAG Ventures & 12 others	63/100
4th	Nulab 2004, Fukuoka (Japan), Public	Cloud-based collaboration tools	$5M	Shinsei Corporate Investment, XTech Ventures ... & 1 others	57/100
5th	Segwise 2023, Lewes (United States), Seed	Provider of AI-powered creative analytics and campaign monitoring tools	$1.6M	Powerhouse Ventures, Blume Venture & 6 others	56/100
6th	Adsmurai 2014, Barcelona (Spain), Acquired	Social media campaign management platform	$4.29M	Axon Partners Group, Bstartup Banco Sabadell ... & 4 others	56/100
7th	Klearly 2017, Durham (United States), Series A	Marketing intelligence solutions provider	$8.05M	IDEA Fund Partners, York IE & 4 others	54/100
8th	Swiftpage 2001, Denver (United States), Acquired	Integrated marketing and CRM solutions for businesses	$2.5M	Level Equity, Accel-KKR & 2 others	54/100
9th	System1 2013, Los Angeles (United States), Public	Developer of a responsive acquisition marketing platform powered by machine learning	$270M	The Raine Group, Court Square & 1 others	54/100
10th	epresspack 2011, Paris (France), Series B	Press release solutions provider	$9.66M	Entrepreneur Invest, Entrepreneur Venture ... & 1 others	53/100