When was Blue Apron founded?

Blue Apron was founded in 2012 and raised its 1st funding round within a year of its incorporation.

Where is Blue Apron located?

Blue Apron is headquartered in New York City, United States. It is registered at 28 Liberty St., Floor 28 New York, NY 10005.

How many employees does Blue Apron have?

As of Jul 31, 2026, the latest employee count at Blue Apron is 1445.

Is Blue Apron a funded company?

Blue Apron is a funded company, having raised a total of $194M across 8 funding rounds to date. The company's 1st funding round was a $800K Seed round, raised on Sep 19, 2012.

How much is Blue Apron worth?

The last known valuation of Blue Apron was $103M as of Sep 29, 2023.

When was the latest funding round of Blue Apron?

Blue Apron's latest funding was a $40M Post IPO round on May 02, 2022, with participation from 1 investor. Its primary sector is Food Tech. In United States, the Food Tech sector has seen $2.61B in funding in 2026 to date.

What is the annual revenue of Blue Apron?

Annual revenue of Blue Apron is between $100M and $500M as on Dec 31, 2022

Is Blue Apron a Food Tech company?

The primary sector of Blue Apron is Food Tech.

Where does Blue Apron rank among its competitors?

Blue Apron ranks 1st amongst 183 active competitors, of which 21 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was MiLa, which secured $22.5M in Mar, 2023.

Who are the top competitors of Blue Apron?

Blue Apron's top competitors include Marley Spoon, Green Chef and Sakara Life. Among them, MiLa secured the most recent funding round in March, 2023.

Blue Apron - 2026 Company Profile, Team, Funding, Competitors & Financials

Q: Is Blue Apron an acquired company?

Blue Apron got acquired by Wonder on Sep 29, 2023.

Blue Apron is an acquired company based in New York City (United States), founded in 2012 by Matt Salzberg and Matthew Wadiak. It operates as a Provider of meal kits, oven-ready dinners, and ready-to-eat meals. Blue Apron has raised $194M in funding from Fidelity Investments and Stripes, with last known valuation of $103M. The company has 183 active competitors, including 21 funded and 9 that have exited. Its top competitors include companies like Marley Spoon, Green Chef and Sakara Life.

Sectors and market segments that Blue Apron operate in

Blue Apron serves in the Food and Agriculture Tech market segments.The primary business model of Blue Apron is:

Food and Agriculture Tech > Food Tech > ***** **** > ***** ******

Company Details

Provider of meal kits, oven-ready dinners, and ready-to-eat meals. The business offers pre-portioned ingredients and recipes designed for home cooking along with heat-and-eat prepared food options. Customers select meals for delivery without maintaining a subscription service. Offerings include quick preparation recipes, family-style meals, and various protein-focused dishes.

Website: www.blueapron.com/
Social
Registered Address: 28 Liberty St., Floor 28 New York, NY 10005

Key Metrics

Founded Year

2012

Location

New York City, United States

Stage

Acquired

Total Funding

$194M in 8 rounds

Latest Funding Round

Post IPO, May 02, 2022, $40M

Last Known Valuation

$103M as on Sep 29, 2023

Investors

Fidelity Investments & 21 more

Ranked

1^st among 183 active competitors

Annual Revenue

$100M - $500M as on Dec 31, 2022

Employee Count

1,445 as on Jul 31, 2026

Investment & Acquisitions

Native & 1 more

Similar Companies

Green Chef & 593 more

Exit Details

Acquired by Wonder (Sep 29, 2023)

View Blue Apron's full profile

Blue Apron is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Blue Apron Holdings, LLC CIN: 81-4777373 , United States, Active	Aug 08, 2012	-	1988 (As on Jan 31, 2022)	-
BLUE APRON HOLDINGS, INC. CIN: 1701114 , United States, Active	Dec 21, 2016	$100M - $500M (As on Dec 31, 2022)	1178 (As on Dec 31, 2021)	-
BLUE APRON, LLC CIN: 454001636 , United States, Active		-	113 (As on Dec 31, 2024)	-

Blue Apron got acquired by Wonder on Sep 29, 2023 at an acquisition amount of $*****.

Click here to take a look at Blue Apron's acquisition in detail

Blue Apron has raised a total funding of $194M over 8 rounds. Its first funding round was on Sep 19, 2012. Its latest funding round was a Post IPO round on May 02, 2022 for $40M. 1 investor participated in its latest round. Blue Apron has 16 institutional investors and 6 angel investors.

Here is the list of recent funding rounds of Blue Apron:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 02, 2022	$40M	Post IPO	-	-	-	RJB Partners
Feb 14, 2022	$5M	Post IPO	-	-	-	RJB Partners
Nov 2021	Undisclosed	Post IPO	-	-	-	RJB Partners

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View details of Blue Apron's funding rounds and investors

The founders of Blue Apron are Matt Salzberg and Matthew Wadiak.

Here are the details of Blue Apron's key team members:

Matt Salzberg: Former Co-Founder of Blue Apron and founder of 1 other company. They are also an angel investor in 2 startups.
Contact Info: 1 email address
Matthew Wadiak: Former Co-Founder of Blue Apron.

View details of Blue Apron's Founder profiles and Board Members

Blue Apron's employee count trend

Blue Apron has 1,445 employees as of Jul 26. Here is Blue Apron's employee count trend over the years:

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Top competitors of Blue Apron include Marley Spoon, Green Chef and Sakara Life. Here is the list of Top 10 competitors of Blue Apron, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Blue Apron 2012, New York City (United States), Acquired	Provider of meal kits, oven-ready dinners, and ready-to-eat meals	$194M	EG Capital Advisors, Fidelity Investments ... & 20 others	72/100
2nd	Marley Spoon 2012, Berlin (Germany), Acquired	Provider of meal kits and prepared meals delivered to homes	$71.1M	VNV Global, Kreos Capital & 16 others	69/100
3rd	Green Chef 2014, Boulder (United States), Acquired	Provider of organic meal kit based on subscription	$15.5M	New Enterprise Associates, Greenspring Associates ... & 2 others	67/100
4th	Sakara Life 2011, New York City (United States), Series B	Internet first restaurant offering plant-based ready-to-eat meals	$23.6M	SV Angel, Silas Capital & 8 others	66/100
5th	Sun Basket 2011, San Francisco (United States), Series E	Online subscription recipe box with pre measured ingredients	$125M	PivotNorth Capital, August Capital & 19 others	63/100
6th	Trifecta Nutrition 2015, Davis (United States), Series B	Provider of organic meal delivery services	$21.3M	Spring Lake Equity Partners, Raptor Group ... & 2 others	61/100
7th	Thistle 2014, San Francisco (United States), Series B	Provider of prepared meals, snacks, and juices with delivery options	$24M	Powerplant Ventures, Creative Capital & 8 others	60/100
8th	MiLa 2018, Bellevue (United States), Series B	Online retailer of frozen soup dumplings, noodles, sauces, and desserts	$53.5M	Imaginary, Stripes & 1 others	58/100
9th	Feast & Fettle 2016, Warren (United States), Seed	Online platform to order chef-prepared meals	$1.24M	Salem Capital Management, Citizens Bank	56/100
10th	Freshly 2012, New York City (United States), Acquired	Internet first restaurant delivering healthy ready to heat meals	$108M	Insight Partners, White Star Capital & 16 others	55/100