About Imaginary
Imaginary is a venture capital firm founded in 2017. It is primarily based out of New York City, United States. As of Oct 2026, Imaginary is an active investor, having invested in 59 companies, with 4 new investments in the last 12 months. It primarily invests in Series A round in United States based startups. Its investments are spread across a wide range of sectors from Retail to Enterprise Applications and Consumer. Most recently it participated in the $***** Series A round of povbeauty Overall, Imaginary portfolio has seen 5 unicorns, 1 IPO and 8 acquisitions including key companies like Farfetch, Reformation and Daily Harvest. A lot of funds co-invest with Imaginary, with names like Left Lane Capital sharing a substantial percentage of its portfolio. Imaginary has team of 9 people including 5 partners.Key Metrics
Team Members
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Series A, Series B & 4 more
Portfolio IPOs
Portfolio Unicorns
Portfolio Soonicorns
Deals in last 12 months
Imaginary's List of Top Investments
Imaginary has a portfolio of 59 companies, including 5 unicorns. Their most notable investments are in Cann Social Tonics and Cann Social Tonics.Their portfolio spans across United States, United Kingdom, Canada and 1 more locations. They have invested in Retail, Enterprise Applications, Consumer and 13 other sectors, across stages such as Series A, Series B and 4 more. Here is the list of top investments by Imaginary:1. Stripe
Provider of financial infrastructure solutions for revenue growth and payment processing. It offers tools designed for individual or combined use to grow businesses. These tools enable payment acceptance and optimisation globally, both online and in person. The company facilitates various billing models and provides access to borderless money movement. It also offers resources for startups and platforms to build and scale their operations.
Key facts about Stripe
- Founded Year: 2010
- Location: San Francisco (United States)
- Valuation: $*****
- Stage: Series I
- Total Funding till date: $9.81B
- Employee Count: 16,622 as on Sep 30, 2026
- Investors: Glynn Capital, Adams Street Partners and 137 Others
- Latest Funding Round: Series I, Apr 08, 2024, $*****
- Highlight: Editors' Pick
2. Farfetch
Online retailer offering multi-category fashion products. The product catalog includes apparel, handbags, shoes, watches, jewelry, backpacks, belts, and more for men, women, and kids. In addition, the company also offers pre-owned fashion products. Its mobile application is available for Android and iOS platforms.
Key facts about Farfetch
- Founded Year: 2007
- Location: London (United Kingdom)
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $709M
- Employee Count: 3 as on Sep 30, 2026
- Investors: Advent Life Sciences, HPR Capital and 30 Others
- Latest Funding Round: Post IPO, Apr 27, 2020, $*****
- Highlight: Acquired
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3. Foxtrot
Online retailer offering multi-category grocery products. The product catalog includes meals, sweets, dairy products, meat products, wine, non-alcoholic, snacks, spirits, groceries, fruits, vegetables, and more. The mobile application is available for android and ios users.
Key facts about Foxtrot
- Founded Year: 2013
- Location: Chicago (United States)
- Stage: Series C
- Total Funding till date: $169M
- Employee Count: 297 as on Sep 30, 2026
- Investors: Fifth Wall, Collab Fund and 30 Others
- Latest Funding Round: Conventional Debt, Mar 08, 2023, $*****
- Highlight: Editors' Pick
4. GlossGenius
GlossGenius is the appointment scheduling, payments, and marketing platform that's easy to run for businesses of any size. Whether you're a single- or multi-location salon, spa, medspa, clinic, studio, or practice, GlossGenius has every tool you need — booking, POS, payroll, a HIPAA-compliant EMR, and more. It's easy to set up and customize, and works 24/7 to book new clients, fill cancellations, drive repeat visits and reviews, and more. Businesses on GlossGenius earn an avg. of 26% more revenue in their first year while saving 10+ hours/week on back-office admin work.
Key facts about GlossGenius
- Founded Year: 2015
- Location: New York City (United States)
- Valuation: $*****
- Stage: Series C
- Total Funding till date: $72.2M
- Employee Count: 474 as on Sep 30, 2026
- Investors: L Catterton, Left Lane Capital and 7 Others
- Latest Funding Round: Series C, Jul 27, 2023, $*****
- Highlight: Editors' Pick
5. Builder
Builder is a provider of drag-and-drop visual editors for Shopify sellers. Its features include visual content creation, A/B testing, platform analysis, on-site editing, content scheduling, optimization, live chat support, and more. The company offers solutions on the subscription-based policy.
Key facts about Builder
- Founded Year: 2013
- Location: San Francisco (United States)
- Stage: Series B
- Total Funding till date: $37.3M
- Employee Count: 159 as on Sep 30, 2026
- Investors: Mango Capital, Greylock Partners and 15 Others
- Latest Funding Round: Series B, Apr 24, 2024, $*****
- Highlight: Editors' Pick
Imaginary's Year-on-Year Investment Trends
Imaginary has invested in 59 companies over the last 9 years, with an average of 5 new investments annually in the last 5 years. In 2025, it made 5 investments, while as of Oct 2026, it has made 5 investments in this year. Its most recent first time investment was in povbeauty and most recent follow-on round was in Hook.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 4 | 1 | 5 |
2025 | 3 | 2 | 5 |
2024 | 2 | 1 | 3 |
2023 | 3 | 4 | 7 |
2022 | 7 | 3 | 10 |
2021 | 9 | 1 | 10 |
2020 | 4 | 0 | 4 |
2019 | 2 | 1 | 3 |
2018 | 6 | 0 | 6 |
2017 | 3 | 0 | 3 |
Imaginary's Investments by Stage
Imaginary has made 17 investments in Series A stage with an average round size of $22.2M, 11 investments in Series B stage with an average round size of $61.3M and 9 investments in Seed stage with an average round size of $6.51M.Stage of entry | No. of Investments |
|---|---|
Series A | 17 |
Series B | 11 |
Seed | 9 |
Series C | 4 |
Series D | 1 |
Others | 1 |
Note: We have considered here, only first round of investments
Imaginary's Investments by Sector
Imaginary has a diverse portfolio, with companies operating in the Retail, Consumer, Consumer Goods, Enterprise Applications and Food and Agriculture Tech. Notably, it has invested in 48 Tech companies, 34 Consumer (B2C) companies, 21 Enterprise (B2B) companies and at least 19 companies focusing on Software.Sector | No. of Investments |
|---|---|
Retail | 28 |
Consumer | 20 |
Consumer Goods | 13 |
Enterprise Applications | 13 |
Food and Agriculture Tech | 7 |
Others | 29 |
Note: We have considered here, only first round of investments
Imaginary's Investments by Geography
Imaginary has made most investments in United States (39), followed by Canada where it has made 2 investments.Country | No. of Investments |
|---|---|
United States | 39 |
Canada | 2 |
United Kingdom | 1 |
Note: We have considered here, only first round of investments
Imaginary's recent investments
Imaginary has made 5 investments in 2026 so far. povbeauty and Medici Brands are the latest among them.Here are the most recent investments by Imaginary:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Oct 19, 2026 | - | Series A | 8538 | [+1] | |
Sep 02, 2026 | United States | Series B | 4742 | [+3] | |
Jul 21, 2026 | United States | Series D | 9829 | [+4] | |
Mar 27, 2026 | United States | Series C | 6622 | [+2] | |
Feb 04, 2026 | United States | Series A | 8141 | [+2] |
Unicorns in Imaginary's Portfolio
Imaginary has 5 unicorns in its portfolio - Medici Brands, Genius AI, The Row and others. The most recent unicorn in their portfolio is Medici Brands. It became a unicorn in 2026.Here is a list of unicorns in Imaginary's portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
43 | Developer of consumer food brands and proprietary food technology products | - | New York | Series B | jorxhtd | ||
62 | All-in-one business management system that grows the revenue of beauty, wellness, health & fitness businesses of any size | 2015 | New York City | Series D | uzcu{xn | ||
56 | Luxury ready-to-wear clothing, accessories, handbags, and home goods | 2006 | New York City | Seed | brkdtrm | ||
68 | Online retailer of underwear, clothing, shapewear, loungewear, and related accessories | 2019 | Culver City | Series C | bushzfn | ||
65 | Internet first brand offering multicategory beauty products | 2005 | New York City | Series E | ridgtys |
IPOs and Publicly Listed companies in Imaginary's Portfolio
1 of Imaginary's portfolio company became public - Reformation. It got listed on the New York Stock Exchange (NYSE), in Jul 2026 at marketcap of $886MHere are Imaginary's portfolio companies that went public:
Company | IPO Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Jul 30, 2026 | Dec 14, 2017 | Series B | 9345 |
Acquired companies in Imaginary's Portfolio
8 companies from Imaginary's portfolio have been acquired. The most recent acquisition was Cerebelly in Sep 2026 by Fresh Bellies for $*****.Here are Imaginary's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Sep 18, 2026 | Sep 17, 2019 | Series A | 2826 | |
May 18, 2026 | - | - | 4897 | |
Sep 03, 2025 | - | - | 2286 | |
May 16, 2025 | Jun 08, 2017 | Series A | 9214 | |
Oct 07, 2024 | Jun 08, 2021 | Series B | 5551 |
Team profile of Imaginary
Imaginary has a team of 9 members including 5 Partners located in United States. Imaginary's team sits on the board of 1 company.Here is a list of all team members in Imaginary:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | New York City | - | ||
Partner | New York City | - | ||
Partner | United States | |||
Partner | New York City | - | ||
Partner | New York City | - |
Co-investors of Imaginary
Over the past 9 years, 311 investors have co-invested in Imaginary's portfolio companies. This includes funds and angels.
- Invested before Imaginary: BoxGroup, Lerer Hippeau and 95 others have invested in rounds before Imaginary. There are 4 companies where BoxGroup has invested before Imaginary and 3 companies where Lerer Hippeau has invested before Imaginary.
- Top Co-investors of Imaginary: 140 investors entered a company along with Imaginary. These include investors like Left Lane Capital (2 companies).
- Invested after Imaginary: A total of 74 investors have invested in Imaginary's portfolio after their investments. Top Investors include Lone Pine Capital (3 companies), D1 Capital Partners (2 companies) and M13 Company (2 companies).
Recent News related to Imaginary
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POV Beauty Secures Series A Funding to Accelerate GrowthFashion Network•Oct 20, 2026•povbeauty, REDO Ventures, Silas Capital, Imaginary
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Medici Brands Secures $250 Million in Series B FundingMassinvestor•Sep 03, 2026•Valor Equity Partners, Greenoaks, IconiQ, Imaginary and 1 other
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Swedish rug brand Nordic Knots valued at €1.9 billion after new €86 million investmentEU-Startups•Mar 27, 2026•St. Dominique Capital, Creades, IRIS VENTURES, Imaginary and 1 other
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Social music platform Hook raises £10m in fundingMusicweek•Feb 18, 2026•Hook, Waverley Capital, Point72 Ventures, Khosla Ventures and 4 others
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Alec’s Ice Cream Secures $11 Million Series A Funding for Expansion and Regenerative Dairy Farm TransitionBitcoin Ethereum News•Oct 08, 2025•Carmen Busquets, Alec's Ice Cream, John Gannon Blog, Great Circle Ventures and 1 other
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Lucky Energy's $14.2M Funding Round Fuels "Rebel Brand" Energy Drink DisruptionForbes•May 16, 2025•Lucky Beverage, Maveron, DMG Ventures, Imaginary and 3 others
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Lucky Energy Raises $14.2M in Series A1 FundingFinSMEs•Mar 27, 2025•Lucky Beverage, Maveron, DMG Ventures, Imaginary and 3 others
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Mikayla Nogueira Debuts Point of View, Redefining Beauty From Every AnglePR Newswire•Mar 27, 2025•Imaginary
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Hook Raises $3M in Additional FundingFinSMEs•Mar 26, 2025•Hook, Khosla Ventures, Palm Tree Crew, The Raine Group and 5 others
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USA Goose Raises $13.4M in Seed FundingFinSMEs•Feb 25, 2025•Goose, B Capital, First Round Capital, 81 Collection and 3 others
