About Imaginary
Imaginary is a venture capital firm founded in 2017. It is primarily based out of New York City, United States. As of Mar 2026, Imaginary is an active investor, having invested in 55 companies, with 2 new investments in the last 12 months. It primarily invests in Series A round in United States based startups. Its investments are spread across a wide range of sectors from Retail to Consumer and Enterprise Applications. Most recently it participated in the $***** Series C round of Nordic Knots Overall, Imaginary portfolio has seen 3 unicorns and 7 acquisitions including key companies like Farfetch, Daily Harvest and Reformation. A lot of funds co-invest with Imaginary, with names like Gwyneth Paltrow sharing a substantial percentage of its portfolio. Imaginary has team of 12 people including 5 partners.Key Metrics
Team Members
Portfolio Locations
Rounds of Entry
Series A, Series B & 3 more
Portfolio Acquisitions
Portfolio Soonicorns
Deals in last 12 months
Imaginary's List of Top Investments
Imaginary has a portfolio of 55 companies, including 3 unicorns. Their most notable investments are in Cann Social Tonics and Cann Social Tonics.Their portfolio spans across United States, United Kingdom and Canada. They have invested in Retail, Consumer, Enterprise Applications and 13 other sectors, across stages such as Series A, Series B and 3 more. Here is the list of top investments by Imaginary:1. Stripe
Provider of financial infrastructure solutions for revenue growth and payment processing. It offers tools designed for individual or combined use to grow businesses. These tools enable payment acceptance and optimisation globally, both online and in person. The company facilitates various billing models and provides access to borderless money movement. It also offers resources for startups and platforms to build and scale their operations.
Key facts about Stripe
- Founded Year: 2010
- Location: San Francisco (United States)
- Valuation: $*****
- Stage: Series I
- Total Funding till date: $9.81B
- Employee Count: 15,142 as on Apr 30, 2026
- Investors: Glynn Capital, TrueBridge and 121 Others
- Latest Funding Round: Series I, Apr 08, 2024, $*****
- Highlight: Editors' Pick
2. Farfetch
Online retailer offering multi-category fashion products. The product catalog includes apparel, handbags, shoes, watches, jewelry, backpacks, belts, and more for men, women, and kids. In addition, the company also offers pre-owned fashion products. Its mobile application is available for Android and iOS platforms.
Key facts about Farfetch
- Founded Year: 2007
- Location: London (United Kingdom)
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $709M
- Employee Count: 3,155 as on Mar 31, 2026
- Investors: TriplePoint Capital, HPR Capital and 30 Others
- Latest Funding Round: Post IPO, Apr 27, 2020, $*****
- Highlight: Acquired
Platform offering daily harvest smoothie delivery services. Their product catalog includes smoothies, harvest bowls, flatbreads, soups, chia bowls, etc. The company claims that its main ingredients are fruits and vegetables and also claims its products to be gluten-free and organic. It also provides the recipes to blend and make their products.
Key facts about Daily Harvest
- Founded Year: 2015
- Location: New York City (United States)
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $133M
- Employee Count: 162 as on Apr 30, 2026
- Investors: CFT Capital Partners, Patricof Co and 39 Others
- Latest Funding Round: Series D, Mar 15, 2024, $*****
- Highlight: Acquired
4. Reformation
Online retailer of women's apparel, accessories, and bridal wear. The company offers a variety of clothing items, including dresses, tops, jeans, sweaters, and outerwear. Accessories such as bags, jewelry, and shoes are also available. The retailer provides bridal collections, including dresses and accessories for weddings and related events.
Key facts about Reformation
- Founded Year: 2009
- Location: Los Angeles (United States)
- Stage: Acquired
- Total Funding till date: $37M
- Employee Count: 1,245 as on Apr 30, 2026
- Investors: 14W, Stripes and 5 Others
- Latest Funding Round: Series B, Dec 14, 2017, $*****
- Highlight: Acquired
5. Glossier
Internet first brand offering multicategory beauty products. The product catalog includes deodorants, soaps, balms, perfumes, concealers, eyeliners, facewash, moisturizers, and so on.
Key facts about Glossier
- Founded Year: 2005
- Location: New York City (United States)
- Valuation: $*****
- Stage: Series E
- Total Funding till date: $266M
- Employee Count: 488 as on Apr 30, 2026
- Investors: SIZE, Index Ventures and 22 Others
- Latest Funding Round: Series E, Jul 06, 2021, $*****
- Highlight: Editors' Pick
Imaginary's Year-on-Year Investment Trends
Imaginary has invested in 55 companies over the last 9 years, with an average of 4 new investments annually in the last 5 years. In 2025, it made 4 investments, while as of Mar 2026, it has made 2 investments in this year. Its most recent first time investment was in Nordic Knots and most recent follow-on round was in Hook.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 1 | 1 | 2 |
2025 | 2 | 2 | 4 |
2024 | 2 | 1 | 3 |
2023 | 2 | 4 | 6 |
2022 | 7 | 3 | 10 |
2021 | 9 | 1 | 10 |
2020 | 4 | 0 | 4 |
2019 | 2 | 1 | 3 |
2018 | 6 | 0 | 6 |
2017 | 3 | 0 | 3 |
Imaginary's Investments by Stage
Imaginary has made 15 investments in Series A stage with an average round size of $22.7M, 10 investments in Series B stage with an average round size of $40.3M, 8 investments in Seed stage with an average round size of $6.84M, 4 investments in Series C stage with an average round size of $63.1M and 1 investment in Unattributed stage with an average round size of $3M.Stage of entry | No. of Investments |
|---|---|
Series A | 15 |
Series B | 10 |
Seed | 8 |
Series C | 4 |
Unattributed | 1 |
Note: We have considered here, only first round of investments
Imaginary's Investments by Sector
Imaginary has a diverse portfolio, with companies operating in the Retail, Consumer, Consumer Goods, Enterprise Applications and Food and Agriculture Tech. Notably, it has invested in 45 Tech companies, 32 Consumer (B2C) companies, 20 Enterprise (B2B) companies and at least 18 companies focusing on Software.Sector | No. of Investments |
|---|---|
Retail | 26 |
Consumer | 20 |
Consumer Goods | 11 |
Enterprise Applications | 11 |
Food and Agriculture Tech | 6 |
Others | 26 |
Note: We have considered here, only first round of investments
Imaginary's Investments by Geography
Imaginary has made most investments in United States (35), followed by Canada where it has made 2 investments.Country | No. of Investments |
|---|---|
United States | 35 |
Canada | 2 |
United Kingdom | 1 |
Note: We have considered here, only first round of investments
Imaginary's recent investments
Imaginary has made 2 investments in 2026 so far - Nordic Knots and Hook.Here are the most recent investments by Imaginary:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Mar 27, 2026 | United States | Series C | 4315 | [+2] | |
Feb 04, 2026 | United States | Series A | 7325 | [+2] | |
Oct 08, 2025 | United States | Series A | 6914 | - | |
Mar 27, 2025 | United States | Series A | 4659 | [+5] | |
Mar 26, 2025 | United States | Unattributed | 5383 | [+5] |
Unicorns in Imaginary's Portfolio
Imaginary has 3 unicorns in its portfolio - The Row, Skims and Glossier. The most recent unicorn in their portfolio is The Row. It became a unicorn in 2024, 1 years before Imaginary first invested in it.Here is a list of unicorns in Imaginary's portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
53 | Luxury ready-to-wear clothing, accessories, handbags, and home goods | 2006 | New York City | Seed | u{qxees | ||
66 | Online retailer of underwear, clothing, shapewear, loungewear, and related accessories | 2019 | Culver City | Series C | njenspv | ||
69 | Internet first brand offering multicategory beauty products | 2005 | New York City | Series E | zkzsjdv |
Acquired companies in Imaginary's Portfolio
7 companies from Imaginary's portfolio have been acquired. The most recent acquisition was Thirty Madison in Sep 2025 by Remedy Meds for $*****.Here are Imaginary's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Sep 03, 2025 | - | - | 5657 | |
May 16, 2025 | Jun 08, 2017 | Series A | 4544 | |
Dec 23, 2024 | - | - | 1257 | |
Oct 07, 2024 | Jun 08, 2021 | Series B | 8981 | |
Jun 07, 2021 | Mar 10, 2021 | Series C | 6187 |
Team profile of Imaginary
Imaginary has a team of 12 members including 5 Partners located in United States. Imaginary's team sits on the board of 1 company.Here is a list of top team members in Imaginary:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | New York City | - | ||
Partner | New York City | - | ||
Partner | United States | |||
Partner | New York City | - | ||
Partner | New York City | - |
Co-investors of Imaginary
Over the past 9 years, 283 investors have co-invested in Imaginary's portfolio companies. This includes funds and angels.
- Invested before Imaginary: BoxGroup, Lerer Hippeau and 96 others have invested in rounds before Imaginary. There are 4 companies where BoxGroup has invested before Imaginary and 3 companies where Lerer Hippeau has invested before Imaginary.
- Top Co-investors of Imaginary: 118 investors entered a company along with Imaginary. These include investors like Gwyneth Paltrow (2 companies).
- Invested after Imaginary: A total of 67 investors have invested in Imaginary's portfolio after their investments. Top Investors include Lone Pine Capital (3 companies), D1 Capital Partners (2 companies) and InvestBev (2 companies).
Recent News related to Imaginary
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Swedish rug brand Nordic Knots valued at €1.9 billion after new €86 million investmentEU-Startups•Mar 27, 2026•St. Dominique Capital, Creades, IRIS VENTURES, Imaginary and 1 other
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Social music platform Hook raises £10m in fundingMusicweek•Feb 18, 2026•Hook, Waverley Capital, Point72 Ventures, Khosla Ventures and 4 others
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Alec’s Ice Cream Secures $11 Million Series A Funding for Expansion and Regenerative Dairy Farm TransitionBitcoin Ethereum News•Oct 08, 2025•Carmen Busquets, Alec's Ice Cream, John Gannon Blog, Great Circle Ventures and 1 other
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Lucky Energy's $14.2M Funding Round Fuels "Rebel Brand" Energy Drink DisruptionForbes•May 16, 2025•Lucky Beverage, Maveron, DMG Ventures, Imaginary and 3 others
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Lucky Energy Raises $14.2M in Series A1 FundingFinSMEs•Mar 27, 2025•Lucky Beverage, Maveron, DMG Ventures, Imaginary and 3 others
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Mikayla Nogueira Debuts Point of View, Redefining Beauty From Every AnglePR Newswire•Mar 27, 2025•Imaginary
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Hook Raises $3M in Additional FundingFinSMEs•Mar 26, 2025•Hook, Khosla Ventures, Palm Tree Crew, The Raine Group and 5 others
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USA Goose Raises $13.4M in Seed FundingFinSMEs•Feb 25, 2025•Goose, B Capital, First Round Capital, 81 Collection and 3 others
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Lucky Energy Closes $11.75 Million Series A to Fuel Rapid Expansionsiliconhillsnews.com•Oct 10, 2024•Lucky Beverage, Brand Foundry, Imaginary, Sapphire Ventures and 4 others
