Bobbie - About the company
Bobbie is a series C company based in San Francisco (United States), founded in 2017 by Sarah Hardy and Laura Modi. It operates as an Internet first brand offering organic milk-based powder for babies. Bobbie has raised $142M in funding from investors like Bolt, Park West and VMG Partners, with a current valuation of $*****. The company has 3 active competitors, including 1 that is funded. Its top competitors are Kekoa Foods, Voyager and Baby Beet and Co. Organics.
Company Details
Internet first brand offering organic milk-based powder for babies. The product catalog includes skimmed milk baby formula powder on a subscription basis. It also offers organic sunflower oils and bundle packs. They claim that their product helps in babies immunity building, and brain development. They claim that products are non-GMO, organic, and plant-based, and use solvent-free oils that are naturally sourced.
- Website
- www.hibobbie.com/
- Email ID
- *****@hibobbie.com
- Phone Number
- +1 **********
- Registered Address
- 1500 CASTRO STREET, SAN FRANCISCO, CA
Key Metrics
Founded Year
2017
Location
San Francisco, United States
Stage
Series C
Total Funding
$142M in 5 rounds
Latest Funding Round
Post Money Valuation
$***** as on Jun 14, 2021
Ranked
1st among 3 active competitors
Employee Count
361 as on May 31, 2026
Investment & Acquisitions
Legal entities associated with Bobbie
Bobbie is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Bobbie Baby, Inc. CIN: 0001863544 , United States, Active | $0 - $1M (As on Dec 31, 2021) | 56 (As on Dec 31, 2021) | - | |
BOBBIE BABY INC CIN: 32077654914 , United States, Active | $0 - $1M (As on Dec 31, 2021) | - | - |
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Bobbie's funding and investors
Bobbie has raised a total funding of $142M over 5 rounds. Its first funding round was on 2018. Its latest funding round was a Series C round on Jul 12, 2023 for $*****. 1 investor participated in its latest round. Bobbie has 14 institutional investors.
Here is the list of recent funding rounds of Bobbie:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jul 12, 2023 | 8575110 | Series C | 9937286 | 1103307 | 2513026 | 6838516 |
Mar 15, 2022 | 2283668 | Conventional Debt | 3126707 | 2717813 | 3938464 | |
Mar 15, 2022 | 1189010 | Series B | 5788646 | 2058696 |
View details of Bobbie's funding rounds and investors
Bobbie's founders and board of directors
Founder? Claim ProfileHere are the details of Bobbie's key team members:
- Sarah Hardy: Co-Founder & CCO of Bobbie. They serve on the boards of 2 companies.Contact Info: 1 email address
- Laura Modi: CEO & Co-Founder of Bobbie.
Bobbie's Board of Directors
Bobbie's board has 6 active members. Sara Adler, Sarah Hardy, Carle Stenmark, Laura Hughes Modi, George Birman and Ally Tam are independent board members.Here is the list of Bobbie's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Independent board member | - | Current | 5y 0m | |
l{gqxjs | Independent board member | - | Current | 3y 5m |
hamkwjk | Independent board member | - | Current | 9y 8m |
tsebzuk | Independent board member | - | Current | 2y 6m |
a{fqlcr | Independent board member | - | Current | 2y 9m |
tallmrc | Independent board member | - | Current | 5y 1m |
View details of Bobbie's Founder profiles and Board Members
Bobbie's employee count trend
Bobbie has 361 employees as of May 26. Here is Bobbie's employee count trend over the years:
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Bobbie's Competitors and alternates
Top competitors of Bobbie include Kekoa Foods, Voyager and Baby Beet and Co. Organics. Here is the list of Top 10 competitors of Bobbie, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Bobbie 2017, San Francisco (United States), Series C | Internet first brand offering organic milk-based powder for babies | $142M | 63/100 | |
2nd | Kekoa Foods 2016, West Orange (United States), Unfunded | Internet first brand offering organic baby food products | - | - | 25/100 |
3rd | Voyager 2021, Miami (United States), Unfunded | Internet first brand offering organic milk powder for babies | - | - | 16/100 |
4th | Baby Beet and Co. Organics 2020, Cottonwood Heights (United States), Deadpooled | Internet first brand of nutrition foods for babies | - | - | 14/100 |
Looking for more details on Bobbie's competitors? Click here to see the top ones
Bobbie's Investments and acquisitions
Bobbie has acquired Nature’s One. Bobbie has not made any investments as of now.Reports related to Bobbie
Here is the latest report on Bobbie's geography:
News related to Bobbie
Media has covered Bobbie for a total of 5 events in the last 1 year, 2 of them have been about company updates and 1 about partnerships.
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Bobbie Becomes the Only USDA Organic Infant Formula Available at Costco Stores NationwideBusiness Wire•Nov 18, 2025•Bobbie
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Trinity Capital's Loan Fuels Bobbie's Infant Nutrition Standards MissionBenzinga•Oct 23, 2025•Trinity Capital, Bobbie
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Bobbie Announces First-Ever Inflation Proof Pricing to Tackle Rising Costs Impacting American FamiliesBusiness Wire•Dec 12, 2024•Bobbie
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