When was Bobbie founded?

Bobbie was founded in 2017 and raised its 1st funding round 1 year after it was founded.

Where is Bobbie located?

Bobbie is headquartered in San Francisco, United States. It is registered at 1500 CASTRO STREET, SAN FRANCISCO, CA.

How many employees does Bobbie have?

As of Aug 31, 2026, the latest employee count at Bobbie is 371.

Is Bobbie a funded company?

Bobbie is a funded company, having raised a total of $142M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2018.

How much is Bobbie worth?

The latest valuation of Bobbie is $***** as of Sep 24, 2024.

When was the latest funding round of Bobbie?

Bobbie's latest funding was a $***** Series C round on Jul 12, 2023, with participation from 1 investor. Its primary sector is Online Mom & Baby Care. In United States, the Online Mom & Baby Care sector has seen $256M in funding in 2026 to date.

Where does Bobbie rank among its competitors?

Bobbie ranks 1st amongst 4 active competitors, only 1 of which is funded. Bobbie, which secured $70M in Jul, 2023.

Who are the top competitors of Bobbie?

Bobbie's top competitors include Kekoa Foods, Voyager and Nara Organics. Among them, Bobbie secured the most recent funding round in July, 2023.

Bobbie - 2026 Company Profile, Team, Funding & Competitors

Bobbie is a series C company based in San Francisco (United States), founded in 2017 by Sarah Hardy. It operates as an Internet first brand offering organic milk-based powder for babies. Bobbie has raised $142M in funding from investors like Bolt, Park West and VMG Partners, with a current valuation of $*****. The company has 4 active competitors, including 1 that is funded. Its top competitors include companies like Kekoa Foods, Voyager and Nara Organics.

Company Details

Internet first brand offering organic milk-based powder for babies. The product catalog includes skimmed milk baby formula powder on a subscription basis. It also offers organic sunflower oils and bundle packs. They claim that their product helps in babies immunity building, and brain development. They claim that products are non-GMO, organic, and plant-based, and use solvent-free oils that are naturally sourced.

Website: www.hibobbie.com/
Social
Email ID: *****@hibobbie.com
Phone Number: +1 **********
Registered Address: 1500 CASTRO STREET, SAN FRANCISCO, CA

Key Metrics

Founded Year

2017

Location

San Francisco, United States

Stage

Series C

Total Funding

$142M in 5 rounds

Latest Funding Round

Series C, Jul 12, 2023, $*****

Post Money Valuation

$***** as on Sep 24, 2024

Investors

Bolt & 13 more

Ranked

1^st among 4 active competitors

Employee Count

371 as on Aug 31, 2026

Investment & Acquisitions

Nature’s One

Similar Companies

BebeBurp & 20 more

View Bobbie's full profile

Bobbie is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Bobbie Baby, Inc. CIN: 0001863544 , United States, Active		$0 - $1M (As on Dec 31, 2021)	56 (As on Dec 31, 2021)	-
BOBBIE BABY INC CIN: 32077654914 , United States, Active		$0 - $1M (As on Dec 31, 2021)	-	-

Bobbie has raised a total funding of $142M over 5 rounds. Its first funding round was on 2018. Its latest funding round was a Series C round on Jul 12, 2023 for $*****. 1 investor participated in its latest round. Bobbie has 14 institutional investors.

Here is the list of recent funding rounds of Bobbie:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 12, 2023	1243483	Series C	5051052	1110567	5455471	3879182
Mar 15, 2022	1512924	Conventional Debt	4184281	2639143	9122269	NextView Ventures & 2 more
Mar 15, 2022	8726965	Series B	7623378	6063589	Park West	VMG Partners & 1 more

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View details of Bobbie's funding rounds and investors

The founders of Bobbie is Sarah Hardy.

Here are the details of Bobbie's key team members:

Sarah Hardy: Co-Founder & CCO of Bobbie. They serve on the boards of 2 companies.
Contact Info: 1 email address

Bobbie's Board of Directors

Bobbie's board has 6 active members. Sara Adler, Sarah Hardy, Carle Stenmark, Laura Hughes Modi, George Birman and Ally Tam are independent board members.

Here is the list of Bobbie's board of directors:

Name	Type	Representing	Status	Duration
Sara Adler	Independent board member	-	Current	5y 4m
nvmyrpe	Independent board member	-	Current	6y 2m
akijkqa	Independent board member	-	Current	1y 5m
ghvxhkv	Independent board member	-	Current	6y 9m
pzezyfi	Independent board member	-	Current	9y 1m
rrr{cqj	Independent board member	-	Current	2y 8m

View details of Bobbie's Founder profiles and Board Members

Bobbie's employee count trend

Bobbie has 371 employees as of Aug 26. Here is Bobbie's employee count trend over the years:

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Top competitors of Bobbie include Kekoa Foods, Voyager and Nara Organics. Here is the list of Top 10 competitors of Bobbie, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Bobbie 2017, San Francisco (United States), Series C	Internet first brand offering organic milk-based powder for babies	$142M	For Good Ventures, Baukunst & 12 others	64/100
2nd	Kekoa Foods 2016, West Orange (United States), Unfunded	Internet first brand offering organic baby food products	-	-	25/100
3rd	Voyager 2021, Miami (United States), Unfunded	Internet first brand offering organic milk powder for babies	-	-	16/100
4th	Nara Organics San Francisco (United States), Unfunded	Manufacturer of organic whole milk infant formula with added prebiotics	-	-	16/100
5th	Baby Beet and Co. Organics 2020, Cottonwood Heights (United States), Deadpooled	Internet first brand of nutrition foods for babies	-	-	14/100