When was Brokrete founded?

Brokrete was founded in 2015 and raised its 1st funding round 4 years after it was founded.

Where is Brokrete located?

Brokrete is headquartered in Gatineau, Canada. It is registered at 588 Des Grives, Gatineau.

Who is the current CEO of Brokrete?

Jordan Latourelle of Brokrete. They have also founded 1 company.

How many employees does Brokrete have?

As of Dec 31, 2024, the latest employee count at Brokrete is 26.

Is Brokrete a funded company?

Brokrete is a funded company, having raised a total of $3.65M across 3 funding rounds to date. The company's 1st funding round was a $***** Angel round, raised on Jul 15, 2019.

When was the latest funding round of Brokrete?

Brokrete's latest funding was a $***** Seed round on Jul 20, 2021, with participation from 4 investors.

Where does Brokrete rank among its competitors?

Brokrete ranks 3rd amongst 28 active competitors, of which 2 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was BuildDirect, which secured $5.09M in Jul, 2025.

Who are the top competitors of Brokrete?

Brokrete's top competitors include BuildDirect, RenoRun and McCoy Mart. Among them, BuildDirect secured the most recent funding round in July, 2025.

Brokrete - 2026 Company Profile, Team, Funding & Competitors

Brokrete is a seed company based in Gatineau (Canada), founded in 2015 by Jordan Latourelle. It operates as an Online marketplace for construction and landscaping materials. Brokrete has raised $3.65M in funding from Y Combinator and Xploration Capital. The company has 28 active competitors, including 2 funded and 3 that have exited. Its top competitors include companies like BuildDirect, RenoRun and McCoy Mart.

Company Details

Online marketplace for construction and landscaping materials. Users can search for materials such as complete kitchens, bathroom vanities, flooring, landscaping products, inground pools, concrete products, wood products, designers products, flooring, stone, ready-mix concrete, insulation, container rentals, drywall, siding, machinery rentals, etc and order through the app. The app is available for download on android and iOS devices.

Website: brokrete.com
Social
Email ID: *****@brokrete.com
Phone Number: +1 **********
Registered Address: 588 Des Grives, Gatineau

Key Metrics

Founded Year

2015

Location

Gatineau, Canada

Stage

Seed

Total Funding

$3.65M in 3 rounds

Latest Funding Round

Seed, Jul 20, 2021, $*****

Investors

Y Combinator & 7 more

Ranked

3^rd among 28 active competitors

Employee Count

26 as on Dec 31, 2024

Similar Companies

Infra.Market & 755 more

View Brokrete's full profile

Brokrete is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Tough Commerce Inc. CIN: 948661-5 , Canada, Active	Oct 26, 2015	-	-	-

Brokrete has raised a total funding of $3.65M over 3 rounds. Its first funding round was on Jul 15, 2019. Its latest funding round was a Seed round on Jul 20, 2021 for $*****. 4 investors participated in its latest round. Brokrete has 6 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Brokrete:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 20, 2021	9567660	Seed	2117953	1753395	5682182	9434044
Mar 18, 2020	2379619	Seed	1861982	6581783	3348389	7361607
Jul 15, 2019	7500716	Angel	8448635	9027017	Avlok Kohli & 1 more	1847044

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View details of Brokrete's funding rounds and investors

The founders of Brokrete is Jordan Latourelle.

Here are the details of Brokrete's key team members:

Jordan Latourelle: Founder & CEO of Brokrete and founder of 1 other company. They serve on the board of 1 company.
Contact Info: 2 email addresses

Brokrete's Board of Directors

Brokrete's board has 3 active members. Jordan Latourelle, Willem Van Bergen and Ronald Richardson are independent board members.

Here is the list of Brokrete's board of directors:

Name	Type	Representing	Status	Duration
Jordan Latourelle	Independent board member	-	Current	10y 11m
h{x{nzz	Independent board member	-	Current	7y 4m
uxpshbp	Independent board member	-	Current	9y 1m

View details of Brokrete's Founder profiles and Board Members

Brokrete's employee count trend

Brokrete has 26 employees as of Dec 24. Here is Brokrete's employee count trend over the years:

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Top competitors of Brokrete include BuildDirect, RenoRun and McCoy Mart. Here is the list of Top 10 competitors of Brokrete, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	BuildDirect 1999, Vancouver (Canada), Public	Online B2B marketplace for building and home improvement products	$150M	Mohr Davidow Ventures, OMERS & 16 others	56/100
2nd	RenoRun 2016, Montreal (Canada), Deadpooled	Tech-enabled marketplace for buying construction materials	$173M	Inovia Capital, Real Ventures & 15 others	51/100
3rd	Brokrete 2015, Gatineau (Canada), Seed	Online marketplace for construction and landscaping materials	$3.65M	Y Combinator, MaRS IAF & 6 others	41/100
4th	McCoy Mart 2017, Delhi (India), Unfunded	Online retailer of building, construction, home improvement, and safety materials	-	-	40/100
5th	Toolbx 2017, Toronto (Canada), Seed	Online marketplace for construction materials	-	FJ Labs, Alpaca & 16 others	34/100
6th	Brock White 2009, St. Paul (Canada), Acquired	Online retailer of construction materials	-	-	33/100
7th	Gesco 1938, Brampton (Canada), Acquired	Online B2B distributor of home flooring products	-	Penfund, Blue Point Capital Partners	30/100
8th	Floorbox 2018, Sherbrooke (Canada), Unfunded	Online marketplace to buy flooring materials	-	-	28/100
9th	Bristol Sinks 2003, London (Canada), Funding Raised	Online retailer offering kitchen and bathroom accessories	-	Matbridge	26/100
10th	DirtMarket 2021, Toronto (Canada), Funding Raised	Provider of an online marketplace for soil	-	Innovation Factory, L-Spark	25/100