When was Cake founded?

Cake was founded in 2021 and raised its 1st funding round 1 year after it was founded.

Where is Cake located?

Cake is headquartered in Indianapolis, United States.

How many employees does Cake have?

As of Jan 05, 2026, the latest employee count at Cake is 31.

Is Cake a funded company?

Cake is a funded company, having raised a total of $1.55M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Sep 19, 2022.

When was the latest funding round of Cake?

Cake's latest funding was a $***** Seed round on Feb 14, 2024, with participation from 4 investors. Its primary sector is Insurance IT. In United States, the Insurance IT sector has seen $1.04B in funding in 2026 to date.

Where does Cake rank among its competitors?

Cake ranks 7th amongst 42 active competitors, of which 6 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was QuoteWell, which secured $12M in Oct, 2025.

Who are the top competitors of Cake?

Cake's top competitors include QuoteWell, Finhaat and blau direkt. Among them, QuoteWell secured the most recent funding round in October, 2025.

Cake - 2026 Company Profile, Team, Funding & Competitors

Cake is a seed company based in Indianapolis (United States), founded in 2021 by Ian Rupert and Adam Bowe. It operates as an Online platform for buying and selling insurance books of business. Cake has raised $1.55M in funding from Markd. The company has 42 active competitors, including 6 funded and 2 that have exited. Its top competitors include companies like QuoteWell, Finhaat and blau direkt.

Company Details

Cake is an online platform that helps insurance agents buy and sell books of business. They offer a demo book valuation tool and a straightforward selling process. Cake has received $1.3M in pre-seed funding.

Website: haveyourcake.com
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Email ID: *****@haveyourcake.com

Key Metrics

Founded Year

2021

Location

Indianapolis, United States

Stage

Seed

Total Funding

$1.55M in 2 rounds

Latest Funding Round

Seed, Feb 14, 2024, $*****

Investors

Markd & 4 more

Ranked

7^th among 42 active competitors

Employee Count

31 as on Jan 05, 2026

Similar Companies

QuoteWell & 43 more

View Cake's full profile

Cake has raised a total funding of $1.55M over 2 rounds. Its first funding round was on Sep 19, 2022. Its latest funding round was a Seed round on Feb 14, 2024 for $*****. 4 investors participated in its latest round. Cake has 5 institutional investors.

Here is the list of recent funding rounds of Cake:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 14, 2024	7268359	Seed	4590509	4280203	2269893	8777351
Sep 19, 2022	6361762	Seed	7304932	4856260	4941033	5749218

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View details of Cake's funding rounds and investors

The founders of Cake are Ian Rupert and Adam Bowe.

Here are the details of Cake's key team members:

Ian Rupert: Co-Founder of Cake and founder of 1 other company.
Contact Info: 1 email address
Adam Bowe: Co-Founder of Cake.

View details of Cake's Founder profiles and Board Members

Cake's employee count trend

Cake has 31 employees as of Jan 26. Here is Cake's employee count trend over the years:

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Top competitors of Cake include QuoteWell, Finhaat and blau direkt. Here is the list of Top 10 competitors of Cake, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	QuoteWell 2021, Austin (United States), Series A	Provider of tech-enabled wholesale insurance brokerage services	$27M	New Enterprise Associates, Goldcrest & 3 others	55/100
2nd	Finhaat 2021, Mumbai (India), Series A	Provider of a B2B platform for financial product distribution	$6.65M	Omnivore, Kettleborough VC & 8 others	50/100
3rd	blau direkt 1999, Lubeck (Germany), Acquired	Software suite for insurance intermediaries	-	-	48/100
4th	WCIRB 1915, Oakland (United States), Unfunded	Workers' compensation insurance rating solutions for the insurance industry	-	-	44/100
5th	agentAUX 2013, India, Funding Raised	Quoting software for insurance agents	-	-	35/100
6th	UnifyGPT 2023, Irvine (United States), Funding Raised	Provider of AI-powered autonomous agents for the insurance industry	-	-	32/100
7th	Cake 2021, Indianapolis (United States), Seed	Online platform for buying and selling insurance books of business	$1.55M	Markd, 101 Weston Labs & 3 others	32/100
8th	Korint 2022, Nanterre (France), Series B	Insurtech company that offers an insurance platform	$7.67M	360 Capital Partners, Ventech & 3 others	32/100
9th	Upsure 2017, Hyderabad (India), Unfunded	Platform providing pre-set products and channels for customers	-	-	31/100
10th	Incremint 2016, Delhi (India), Seed	Product aggregation, insurance planning, and branding solutions for the insurance industry	$45.2K	Sumpoorna Portfolio, Village Capital & 8 others	28/100