When was Chings Secret founded?

Chings Secret was founded in 1996 and raised its 1st funding round 22 years after it was founded.

Where is Chings Secret located?

Chings Secret is headquartered in Mumbai, India. It is registered at VILLA CAPITAL, SADHANA COMPOUND, NEAR OSHIWARA BRIDGE, S.V. ROAD, JOGESHWARI (WEST), MUMBAI, Maharashtra, India, 400102.

Which legal entities is Chings Secret associated with?

Chings Secret is associated with Capital Foods Private Limited.

How many employees does Chings Secret have?

As of Jan 31, 2025, Chings Secret has 24 employees, reflecting a 10% year-over-year growth in headcount.

Is Chings Secret a funded company?

Chings Secret is a funded company, having raised a total of $***** in its 1st and only funding round, a PE round on Jun 30, 2018.

When was the latest funding round of Chings Secret?

Chings Secret's latest funding was a $***** PE round on Jun 30, 2018, with participation from 1 investor. Its primary sector is Food & Beverage Products. In India, the Food & Beverage Products sector has seen $70M in funding in 2026 to date.

What is the annual revenue of Chings Secret?

Annual revenue of Chings Secret is ₹758Cr as on Mar 31, 2025.

Where does Chings Secret rank among its competitors?

Chings Secret ranks 4th amongst 128 active competitors, of which 8 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Meal of the Moment, which secured $5.8M in Dec, 2025.

Who are the top competitors of Chings Secret?

Chings Secret's top competitors include Meal of the Moment, Tanvi Foods and Haldiram. Among them, Meal of the Moment secured the most recent funding round in December, 2025.

Chings Secret - 2026 Company Profile, Team, Funding, Competitors & Financials

Chings Secret is a late stage company based in Mumbai (India), founded in 1996 by Ajay Gupta. It operates as a Private label brand for Indo-Chinese fusion food. Chings Secret has raised an undisclosed amount in funding from General Atlantic. The company has 128 active competitors, including 8 funded and 9 that have exited. Its top competitors include companies like Meal of the Moment, Tanvi Foods and Haldiram.

Company Details

Ching's Secret is a private label band for Indo-Chinese fusion food. Offerings include instant noodles, instant soups, sauces and chutneys, masala powders and others. Operates through the offline channel of retail only. Has partnered with all the major offline retailers for offline presence. Also, promotes the brand through celebrity ambassadors such as Sridevi & Ranveer Singh.

Website: www.chingssecret.com/
Social
Phone Number: +1 **********
Part Of
Registered Address: VILLA CAPITAL, SADHANA COMPOUND, NEAR OSHIWARA BRIDGE, S.V. ROAD, JOGESHWARI (WEST), MUMBAI, Maharashtra, India, 400102

Key Metrics

Founded Year

1996

Location

Mumbai, India

Stage

Late Stage

Latest Funding Round

PE, Jun 30, 2018, $*****

Investors

General Atlantic & 1 more

Ranked

4^th among 128 active competitors

Annual Revenue

₹758Cr as on Mar 31, 2025

Employee Count

24 as on Jan 31, 2025

Similar Companies

Panera Bread & 514 more

View Chings Secret's full profile

Chings Secret is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Capital Foods Private Limited CIN: U51219MH2003PTC142121 , India, Active	Sep 09, 2003	$89.7M (As on Mar 31, 2025)	268 (As on Aug 31, 2025)

Chings Secret has raised funding over 1 round. Its latest funding round was a PE round on Jun 30, 2018 for $*****. 1 investor participated in its latest round. Chings Secret has 2 institutional investors.

Here is the list of recent funding rounds of Chings Secret:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 30, 2018	5737107	PE	8897293	3982042	2932940	9909243

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View details of Chings Secret's funding rounds and investors

The founders of Chings Secret is Ajay Gupta.

Here are the details of Chings Secret's key team members:

Ajay Gupta: Founder of Chings Secret and founder of 2 other companies, Tree Of Life and Capital Foods. They are also an angel investor in 18 startups and serve on the board of 1 company.
Contact Info: 1 email address and 1 phone number

View details of Chings Secret's Founder profiles and Board Members

Chings Secret's employee count trend

Chings Secret has 24 employees as of Jan 25. The total employee count is 9.0% more than what it was in Jan 24. Here is Chings Secret's employee count trend over the years:

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Top competitors of Chings Secret include Meal of the Moment, Tanvi Foods and Haldiram. Here is the list of Top 10 competitors of Chings Secret, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Meal of the Moment 2017, Mumbai (India), Series A	Brand of ready-to-eat Indian snacks and meals	$5.8M	IvyCap Ventures Advisors, Dexter Ventures	69/100
2nd	Tanvi Foods 2015, Coimbatore (India), Seed	Manufacturer of beverages & snacks	$11.8M	Lighthouse Canton, Probhus & 165 others	58/100
3rd	Haldiram 1937, Delhi (India), Funding Raised	Internet first brand of snacks, sweets, beverages and ready-to-eat meals	-	IHC & 6 others	55/100
4th	Chings Secret 1996, Mumbai (India), Late Stage	Private label brand for Indo-Chinese fusion food	-	Invus, General Atlantic	50/100
5th	Annapurna Group 1952, Guwahati (India), Unfunded	Manufacturer of dairy products, jams, pickles, sauces, and beverages	-	-	50/100
6th	Adukale 2009, Bengaluru (India), Seed	Brand of snacks	$3.99M	Monster Mind Fortunes LLP, NuVentures & 49 others	49/100
7th	BambinoAgro 1983, Secunderabad (India), Public	Manufacturer & supplier of food products	-	-	46/100
8th	Readytoeat 2003, Mumbai (India), Unfunded	Manufacturer and a private label brand for processed and packaged foods	-	-	45/100
9th	Yours Freshly 2023, Pune (India), Seed	Company that specializes in providing fresh food products, including dosa and idli batters, ragi, and other specialty ingredients	$629K	Sparrow Capital, Anicut Capital & 3 others	43/100
10th	RoyceChocolateIndia 1983, Mumbai (India), Unfunded	Internet first brand offering chocolates, cookies, truffles, wafers and more products	-	-	43/100