When was Choice Hotels founded?

Choice Hotels was founded in 1939.

Where is Choice Hotels located?

Choice Hotels is headquartered in Rockville, United States.

Who is the current CEO of Choice Hotels?

Mahesh Shah of Choice Hotels. They have also founded 1 company.

How many employees does Choice Hotels have?

As of Sep 30, 2026, the latest employee count at Choice Hotels is 1907.

Where does Choice Hotels rank among its competitors?

Choice Hotels ranks 13th amongst 1945 active competitors, of which 29 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Wynn Resorts, which secured an undisclosed amount in Feb, 2024.

Who are the top competitors of Choice Hotels?

Choice Hotels' top competitors include Marriott International, Hyatt and Hilton. Among them, Wynn Resorts secured the most recent funding round in February, 2024.

Choice Hotels - 2026 Company Profile, Team, Funding & Competitors

Choice Hotels is a public company based in Rockville (United States), founded in 1939 by Mahesh Shah and Harsh Patel. It operates as a Chain of branded hotels. The company has 1945 active competitors, including 29 funded and 99 that have exited. Its top competitors include companies like Marriott International, Hyatt and Hilton.

Company Details

Choice Hotels International is a chain of branded hotels. It owns and operates more than 6,300 hotels in over 35 countries and territories. They have 11 brands of hotels including Cambria hotels & suites, Comfort Inn and Comfort Suites ,Sleep Inn Clarion hotels, Quality Inn, Econo Lodge, Rodeway Inn hotels and others.

Website: choicehotels.com
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Key Metrics

Founded Year

1939

Location

Rockville, United States

Stage

Public

Investors

Spectrum Equity

Ranked

13^th among 1945 active competitors

Employee Count

1,907 as on Sep 30, 2026

Investment & Acquisitions

Radisson Hotels Americas & 1 more

Similar Companies

Marriott International & 14878 more

Exit Details

Public

View Choice Hotels' full profile

Choice Hotels is associated with 4 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
VLAKR restaurant s.r.o. CIN: 24717533 , Czech Republic, Active	Aug 06, 2010	-	-
Choice CIN: 40003894560 , Latvia, Active	Feb 01, 2007	€0 - €1M (As on Dec 31, 2024)	1 (As on Dec 31, 2023)	-
CHOICE HOTELS INTERNATIONAL INC /DE CIN: 1046311 , United States, Active	Dec 11, 1980	$1B+ (As on Dec 31, 2025)	1638 (As on Dec 31, 2023)	-
CHOICE BOOKINGS LTD CIN: 11338908 , United Kingdom, Active	Apr 30, 2018	£0 - £1M (As on Mar 31, 2025)	2 (As on Mar 31, 2025)

Choice Hotels got listed on Oct 18, 1996.

Click here to take a look at Choice Hotels's IPO in detail

Choice Hotels is a funded company. Choice Hotels has 1 institutional investor.

View details of Choice Hotels's funding rounds and investors

The founders of Choice Hotels are Mahesh Shah and Harsh Patel. Mahesh Shah is the CEO of Choice Hotels.

Here are the details of Choice Hotels' key team members:

Mahesh Shah: Founder & CEO of Choice Hotels.
Harsh Patel: Franchise Owner of Choice Hotels. They are also an angel investor in 1 startup.

View details of Choice Hotels's Founder profiles and Board Members

Choice Hotels' employee count trend

Choice Hotels has 1,907 employees as of Sep 26. Here is Choice Hotels's employee count trend over the years:

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Top competitors of Choice Hotels include Marriott International, Hyatt and Hilton. Here is the list of Top 10 competitors of Choice Hotels, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Marriott International 1927, United States, Acquired	Chains providing lodging accommodations, travel experiences, and related hospitality services	-	Camden National Bank, Noble & 26 others	78/100
2nd	Hyatt 1957, Chicago (United States), Public	Global hotel chain	-	Goldman Sachs, Noble & 12 others	73/100
3rd	Hilton 1919, Mclean (United States), Acquired	Hilton is a leading global hospitality company operationg hotels and resorts	-	equitywestsecurities.com, Pershing Square Holdings ... & 17 others	71/100
4th	Radisson Hotels 1909, Minnetonka (United States), Acquired	Operator of hotels and resorts	$2.44M	Impact Fund Denmark, Scottish Enterprise & 3 others	68/100
5th	MGM Resorts International 1986, Las Vegas (United States), Public	Operator of hotels and resorts	-	27th Street Capital, Omega Advisors & 3 others	67/100
6th	Selina 2014, London (United Kingdom), Public	Online platform for booking hostel accommodation and co-working spaces for travelers	$405M	Access Industries, The Abraaj Group & 6 others	64/100
7th	Four Seasons 1961, Toronto (Canada), Acquired	Operator of upscale hotels, resorts, and residential properties	-	Mubadala, Ares Management & 3 others	63/100
8th	Carlton 1983, Chevy Chase (United States), Acquired	Luxury hotels and resorts offering unforgettable experiences and exceptional service	$125M	Oaktree Capital Management, EB5 Capital & 6 others	62/100
9th	Taj Hotels 1903, Mumbai (India), Funding Raised	Owns and operates luxury hotels and resorts	-	Elevation Capital, Downtown Ventures	61/100
10th	Wynn Resorts 2002, Las Vegas (United States), Public	Developer and operator of high-end hotels and casinos	-	Scion Asset Management, Third Point & 2 others	59/100
13th	Choice Hotels 1939, Rockville (United States), Public	Chain of branded hotels	-	Spectrum Equity	59/100

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Choice Hotels has acquired 2 companies including Radisson Hotels Americas and Woodspringfranchise. Choice Hotels has not made any investments as of now.

See all acquisitions by Choice Hotels

Here is the latest report on Choice Hotels's geography: