When was Cholula founded?

Cholula was founded in 1989 and raised its 1st funding round 30 years after it was founded.

Where is Cholula located?

Cholula is headquartered in Jersey City, United States.

How many employees does Cholula have?

As of Jul 01, 2024, the latest employee count at Cholula is 15.

Is Cholula a funded company?

Cholula is a funded company, having raised a total of $***** in its 1st and only funding round, a Unattributed round on 2019.

When was the latest funding round of Cholula?

Cholula's latest funding was a $***** Unattributed round on 2019, with participation from 1 investor. Its primary sector is Food & Beverage Products. In United States, the Food & Beverage Products sector has seen $418M in funding in 2026 to date.

Where does Cholula rank among its competitors?

Cholula ranks 138th amongst 2284 active competitors, of which 101 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Farm Didi, which secured $793K in Sep, 2025.

Who are the top competitors of Cholula?

Cholula's top competitors include Capital Foods, Veeba and Heinz. Among them, Farm Didi secured the most recent funding round in September, 2025.

Cholula - 2026 Company Profile, Funding & Competitors

Company Details

Flavorful spices, seasonings, and sauces for enhancing culinary experiences. The company is dedicated to uniting the world through flavor, offering a diverse range of products including hot sauces, seasoning mixes, salsas, cooking sauces, and marinades. It focuses on delivering authentic Mexican flavors and culinary innovation. The business model is B2C, providing products directly to consumers through retail and online channels, and B2B, supplying to chefs and food service industries. It emphasizes sustainability, ethical sourcing, and community support, aiming to create a positive social impact. The company offers recipes and culinary inspiration, encouraging consumers to explore new flavors and dishes.

Website: cholula.com
Social
Phone Number: +1 **********

Key Metrics

Founded Year

1989

Location

Jersey City, United States

Stage

Acquired

Latest Funding Round

Unattributed, 2019, $*****

Investors

Bryant Stibel & 2 more

Ranked

138^th among 2284 active competitors

Employee Count

15 as on Jul 01, 2024

Similar Companies

Capital Foods & 2243 more

Exit Details

Acquired by McCormick (Nov 24, 2020)

View Cholula's full profile

Cholula got acquired by McCormick on Nov 24, 2020.

Click here to take a look at Cholula's acquisition in detail

Cholula has raised funding over 1 round. Its latest funding round was a Unattributed round on 2019 for $*****. 1 investor participated in its latest round. Cholula has 3 institutional investors.

Here is the list of recent funding rounds of Cholula:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
2019	5638	Unattributed	4853	1554	3581	1686

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Cholula's employee count trend

Cholula has 15 employees as of Jul 24. Here is Cholula's employee count trend over the years:

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Top competitors of Cholula include Capital Foods, Veeba and Heinz. Here is the list of Top 10 competitors of Cholula, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Capital Foods 1996, Mumbai (India), Acquired	Manufactures and markets Chinese, Thai, Italian, Indian and European processed food	$40.4M	Everstone Capital, General Atlantic & 10 others	67/100
2nd	Veeba 2012, Gurugram (India), Series D	Internet first brand of sauces, dips, and other condiment products	$58.2M	Verlinvest, Saama & 6 others	63/100
3rd	Heinz 1869, Pittsburgh (United States), Acquired	Brand of sauces and condiments	-	Trian Partners, Yixing Capital & 1 others	62/100
4th	Cremica 1978, Delhi (India), Early Stage	Brand of biscuits, sauces, and bread	$15M	Rabo Equity Advisors, Motilal Oswal Private Equity ... & 12 others	62/100
5th	Farm Didi 2021, Pune (India), Seed	Internet first brand homemade Indian pickles and chutneys	$1.4M	SamVed VC, IIMCIP & 43 others	59/100
6th	Naagin 2019, Mumbai (India), Seed	Online brand offering hot sauces and spice blends	$4.14M	8i Ventures, 360 One & 15 others	58/100
7th	Masterchow 2020, Delhi (India), Series A	Internet-first brand offering multi-category sauces	$11.6M	WEH Ventures, Anicut Capital & 21 others	57/100
8th	Cleveland Kitchen 2013, Cleveland (United States), Series A	Provider of grocery and staples for consumers	$23.9M	Amberstone, Venture for America & 2 others	54/100
9th	Habanero 2010, Bengaluru (India), Seed	Brand of sauces, dips and restaurant serving pasta	$1.65M	New Asia, Decadent Foods & 16 others	54/100
10th	Nilons Enterprises 1962, Pune (India), Late Stage	Internet first brand of pickles, spices, instant mixes, and ready-to-cook food products	$36.5M	BanyanTree Finance, Trewellard & 12 others	53/100
138th	Cholula 1989, Jersey City (United States), Acquired	Flavorful spices, seasonings, and sauces for enhancing culinary experiences	-	Patricof Co, Bryant Stibel & 1 others	31/100