Citrus Pay - About the company
Citrus Pay is an acquired company based in Mumbai (India), founded in 2011 by Jitendra Gupta, Amrish Rau and Satyen V Kothari. It operates as an Online payment app for consumers and businesses. Citrus Pay has raised $32.5M in funding from investors like Peak XV Partners, Ascent Capital and Beenos, with last known valuation of $*****. The company has 140 active competitors, including 12 funded and 11 that have exited. Its top competitors include companies like Paytm, PhonePe and FamApp.
Company Details
Citrus provides an online payment app for consumers and businesses. It acts as a payment gateway for businesses to accept payment online and also allows users to pay for mobile recharge, train tickets, utility bills, etc. It offers Citrus cash, a mobile wallet app for P2P money exchange; and Citrus Cube, which allows users to plan and manage their bills even when they are offline.
- Website
- citruspay.com
- Social
- Email ID
- *****@payumoney.com
- Phone Number
- +91 **********
- Registered Address
- 2ND FLOOR, P&G TOWER, CARDINAL GRACIOUS ROAD, CHAKALA, ANDHERI (EAST), Mumbai City, MUMBAI, Maharashtra, India, 400099
Key Metrics
Founded Year
2011
Location
Mumbai, India
Stage
Acquired
Total Funding
$32.5M in 3 rounds
Latest Funding Round
Last Known Valuation
$***** as on Sep 14, 2016
Investors
Ranked
5th among 140 active competitors
Annual Revenue
₹118Cr as on Mar 31, 2017
Employee Count
39 as on May 31, 2026
Exit Details
Acquired by PayU (Sep 14, 2016)
Legal entities associated with Citrus Pay
Citrus Pay is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
CITRUS PAYMENT SOLUTIONS PRIVATE LIMITED CIN: U74900MH2011PTC216800 , India, Amalgamated | Apr 28, 2011 | $17.6M (As on Mar 31, 2017) | 160 (As on May 31, 2018) |
Citrus Pay's acquisition details
Click here to take a look at Citrus Pay's acquisition in detail
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Citrus Pay's funding and investors
Citrus Pay has raised a total funding of $32.5M over 3 rounds. Its first funding round was on Jun 08, 2012. Its latest funding round was a Series C round on Oct 19, 2015 for $*****. 4 investors participated in its latest round. Citrus Pay has 6 institutional investors.
Here is the list of recent funding rounds of Citrus Pay:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Oct 19, 2015 | 2717654 | Series C | 4783886 | 1629316 | 5841196 | 8429166 |
Dec 09, 2013 | 4833961 | Series B | 8118459 | 7954521 | 3051468 | |
Jun 08, 2012 | 7121511 | Series A | 1679633 | 6971480 | 7623362 |
Access funding benchmarks and valuations. Sign up today!View details of Citrus Pay's funding rounds and investors
Citrus Pay's founders and board of directors
Founder? Claim ProfileHere are the details of Citrus Pay's key team members:
- Jitendra Gupta: Former Co-Founder of Citrus Pay and founder of 5 other companies, including Jupiter, Bullet and Digifin. They are also an angel investor in 72 startups and serve on the boards of 2 companies.Contact Info: 1 phone number
- Amrish Rau: Former Co-Founder of Citrus Pay and founder of 1 other company. They are also an angel investor in 47 startups.Contact Info: 1 email address and 1 phone number
- Satyen V Kothari: Former Co-Founder of Citrus Pay and founder of 1 other company. They are also an angel investor in 9 startups and serve on the board of 1 company.
View details of Citrus Pay's Founder profiles and Board Members
Citrus Pay's employee count trend
Citrus Pay has 39 employees as of May 26. Here is Citrus Pay's employee count trend over the years:
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Citrus Pay's Competitors and alternates
Top competitors of Citrus Pay include Paytm, PhonePe and FamApp. Here is the list of Top 10 competitors of Citrus Pay, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Digital payment platform offering financial services, recharges and more | $3.16B | 88/100 | ||
2nd | Provider of digital payment, financial, and technology solutions for consumers | $1.01B | 86/100 | ||
3rd | Provider of teen and adult spending accounts with UPI and card payments | $42.7M | 77/100 | ||
4th | Online platform offering a suite of financial services | $201M | 77/100 | ||
5th | Citrus Pay 2011, Mumbai (India), Acquired | Online payment app for consumers and businesses | $32.5M | 74/100 | |
6th | Provider of financial products including UPI, loans, insurance, and mutual funds | $445M | 73/100 | ||
7th |  Super.Money 2023, Bengaluru (India), Unfunded | Provider of a payments app offering UPI, card, deposit, and loan services | - | - | 64/100 |
8th |  FreeCharge 2010, Gurugram (India), Acquired | Digital wallet for consumer payments | $117M | 60/100 | |
9th | Provider of digital financial products and services | $27.2M | 56/100 | ||
10th | High frequency sound based money transfer company | - | - | 53/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Citrus Pay's competitors? Click here to see the top ones
Citrus Pay's Investments and acquisitions
Citrus Pay has made 2 investments in Moneytor and WorkIndia and acquired Zwitch.Here is the list of these investments and acquisitions:
Reports related to Citrus Pay
Here is the latest report on Citrus Pay's sector:
News related to Citrus Pay
Filter this listMedia has covered Citrus Pay for 1 event in last 1 year, It was about company updates.
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Neobanks diversify into cards, payments, investment businesses amid struggle to offer core banking services
Moneycontrol•Jul 29, 2025•Jupiter, Citrus Pay, PayU, CRED and 1 other
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Neobanking startup Jupiter sees three senior exits amid crucial restructuringLivemint•Mar 11, 2025•Jupiter, Upwardly, Scripbox, Citrus Pay and 1 other
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Domestic fintech Sipay received $15 million investment led by Anfa VCegirisim•Jun 04, 2024•Sipay, Anfa, Sipay, Jupiter and 5 others
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Indian digital payments fintech PayGlocal raises US$12mnFintechmagazine•Jun 20, 2022•PayGlocal, Sequoia Capital, Tiger Global Management, Beenext and 5 others
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PineLabs appoints former PayU India head Amrish Rau as CEODeal Street Asia•Mar 03, 2020•Pine Labs, PayU, Citrus Pay, PayU and 1 other
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Social e-commerce startup CityMall raises fundsIndiatimes•Oct 03, 2019•CityMall, Citrus Pay, Xiaomi, Smile Group and 3 others
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Meddo lands $3M funding led by SRI CapitalIndiatimes•Sep 17, 2019•SRI Capital, GrowX Ventures, LetsVenture, Venture Gurukool and 2 others
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