Citrus Pay - About the company
Citrus Pay is an acquired company based in Mumbai (India), founded in 2011 by Jitendra Gupta, Amrish Rau and Satyen V Kothari. It operates as an Online payment app for consumers and businesses. Citrus Pay has raised $32.5M in funding from investors like Peak XV Partners, Ascent Capital and Beenos, with last known valuation of $*****. The company has 149 active competitors, including 10 funded and 12 that have exited. Its top competitors include companies like PhonePe, MobiKwik and Paytm.
Company Details
Citrus provides an online payment app for consumers and businesses. It acts as a payment gateway for businesses to accept payment online and also allows users to pay for mobile recharge, train tickets, utility bills, etc. It offers Citrus cash, a mobile wallet app for P2P money exchange; and Citrus Cube, which allows users to plan and manage their bills even when they are offline.
- Website
- citruspay.com
- Social
- Email ID
- *****@payumoney.com
- Phone Number
- +91 **********
- Registered Address
- 2ND FLOOR, P&G TOWER, CARDINAL GRACIOUS ROAD, CHAKALA, ANDHERI (EAST), Mumbai City, MUMBAI, Maharashtra, India, 400099
Key Metrics
Founded Year
2011
Location
Mumbai, India
Stage
Acquired
Total Funding
$32.5M in 3 rounds
Latest Funding Round
Last Known Valuation
$***** as on Sep 14, 2016
Investors
Ranked
5th among 149 active competitors
Annual Revenue
₹100 - ₹500 Cr as on Mar 31, 2017
Employee Count
38 as on Sep 30, 2026
Exit Details
Acquired by PayU (Sep 14, 2016)
Legal entities associated with Citrus Pay
Citrus Pay is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
CITRUS PAYMENT SOLUTIONS PRIVATE LIMITED CIN: U74900MH2011PTC216800 , India, Amalgamated | Apr 28, 2011 | ₹100 - ₹500 Cr (As on Mar 31, 2017) | 160 (As on May 31, 2018) |
Citrus Pay's acquisition details
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Citrus Pay's funding and investors
Citrus Pay has raised a total funding of $32.5M over 3 rounds. Its first funding round was on Jun 08, 2012. Its latest funding round was a Series C round on Oct 19, 2015 for $*****. 4 investors participated in its latest round. Citrus Pay has 6 institutional investors.
Here is the list of recent funding rounds of Citrus Pay:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Oct 19, 2015 | 3450592 | Series C | 9159639 | 1113366 | 9403643 | 1863945 |
Dec 09, 2013 | 7476785 | Series B | 9118793 | 4259711 | 6224351 | |
Jun 08, 2012 | 2345393 | Series A | 6956143 | 9597092 | 3070193 |
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Citrus Pay's founders and board of directors
Founder? Claim ProfileHere are the details of Citrus Pay's key team members:
- Jitendra Gupta: Former Co-Founder of Citrus Pay and founder of 5 other companies, including Jupiter, Bullet and Digifin. They are also an angel investor in 72 startups and serve on the boards of 2 companies.Contact Info: 2 phone numbers
- Amrish Rau: Former Co-Founder of Citrus Pay. They are also an angel investor in 48 startups.Contact Info: 1 email address and 1 phone number
- Satyen V Kothari: Former Co-Founder of Citrus Pay. They are also an angel investor in 9 startups and serve on the board of 1 company.
View details of Citrus Pay's Founder profiles and Board Members
Citrus Pay's employee count trend
Citrus Pay has 38 employees as of Sep 26. Here is Citrus Pay's employee count trend over the years:
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Citrus Pay's Competitors and alternates
Top competitors of Citrus Pay include PhonePe, MobiKwik and Paytm. Here is the list of Top 10 competitors of Citrus Pay, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Provider of digital payment, financial, and technology solutions for consumers | $1.71B | 86/100 | ||
2nd | Provider of digital payment services for mobile and utility bills | $284M | 76/100 | ||
3rd | Provider of digital payment processing and financial service management tools | $2.76B | 75/100 | ||
4th | Provider of financial products including UPI, loans, insurance, and mutual funds | $545M | 68/100 | ||
5th | Citrus Pay 2011, Mumbai (India), Acquired | Online payment app for consumers and businesses | $32.5M | 65/100 | |
6th |  Super.Money 2023, Bengaluru (India), Unfunded | Provider of digital payment services and interest free installment credit | - | - | 64/100 |
7th |  FreeCharge 2010, Gurugram (India), Acquired | Digital wallet for consumer payments | $117M | 59/100 | |
8th | App-based platform for point of sale financing | - | - | 59/100 | |
9th | Provider of digital financial products and services | $27.2M | 58/100 | ||
10th | High frequency sound based money transfer company | - | - | 53/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Citrus Pay's competitors? Click here to see the top ones
Citrus Pay's Investments and acquisitions
Citrus Pay has made 2 investments in Moneytor and WorkIndia and acquired Zwitch.Here is the list of these investments and acquisitions:
Reports related to Citrus Pay
Here is the latest report on Citrus Pay's sector:
News related to Citrus Pay
Filter this list•
Neobanks diversify into cards, payments, investment businesses amid struggle to offer core banking services
Moneycontrol•Jul 29, 2025•Jupiter, Citrus Pay, PayU, CRED and 1 other
•
Neobanking startup Jupiter sees three senior exits amid crucial restructuringMint•Mar 11, 2025•Jupiter, Upwardly, Scripbox, Citrus Pay and 1 other
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Heritage secures $200m Citrus Re 2025-1 catastrophe bond at reduced pricingArtemis•Mar 05, 2025•Heritage Insurance, Citrus Pay
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Heritage targets $200m named storm reinsurance from Citrus Re 2025-1 cat bondArtemis•Feb 20, 2025•Heritage Insurance, Citrus Pay
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Domestic fintech Sipay received $15 million investment led by Anfa VCegirisim•Jun 04, 2024•Sipay, Anfa, Sipay, Jupiter and 5 others
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Indian digital payments fintech PayGlocal raises US$12mnFintechmagazine•Jun 20, 2022•PayGlocal, Sequoia Capital, Tiger Global Management, Beenext and 5 others
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PineLabs appoints former PayU India head Amrish Rau as CEODeal Street Asia•Mar 03, 2020•Pine Labs, PayU, Citrus Pay, PayU and 1 other
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Social e-commerce startup CityMall raises fundsIndiatimes•Oct 03, 2019•CityMall, Citrus Pay, Xiaomi, Smile Group and 3 others
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Meddo lands $3M funding led by SRI CapitalIndiatimes•Sep 17, 2019•SRI Capital, GrowX Ventures, LetsVenture, Venture Gurukool and 2 others
•
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