When was Clovia founded?

Clovia was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Where is Clovia located?

Clovia is headquartered in Delhi, India. It is registered at 109 B -PLOT NO. 18, RAJENDRA JAINA TOWER WAZIRPUR COMMERCIAL COMPLEX, WPIA, West Delhi, NEW DELHI, Delhi, India, 110052.

Which legal entities is Clovia associated with?

Clovia is associated with PURPLE PANDA FASHIONS LIMITED and 1 other.

How many employees does Clovia have?

As of Feb 28, 2025, the latest employee count at Clovia is 244.

Is Clovia a funded company?

Clovia is a funded company, having raised a total of $25.3M across 8 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Apr 16, 2013.

How much is Clovia worth?

The last known valuation of Clovia was $***** as of Mar 20, 2022.

When was the latest funding round of Clovia?

Clovia's latest funding was a $***** Grant (prize money) round on 2022, with participation from 1 investor.

Where does Clovia rank among its competitors?

Clovia ranks 2nd amongst 137 active competitors, of which 10 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was MHYTH, which secured $600K in May, 2026.

Who are the top competitors of Clovia?

Clovia's top competitors include Zivame, Shyaway and Krvvy. Among them, MHYTH secured the most recent funding round in May, 2026.

Clovia - 2026 Company Profile, Team, Funding & Competitors

Clovia is an acquired company based in Delhi (India), founded in 2012 by Soumya Kant and Abhay Batra. It operates as an Online retailer of lingerie, sleepwear, activewear, shapewear, swimwear, and innerwear. Clovia has raised $25.3M in funding from investors like IvyCap Ventures, AT Capital and Mountain Partners, with last known valuation of $*****. The company has 137 active competitors, including 10 funded and 4 that have exited. Its top competitors include companies like Zivame, Shyaway and Krvvy.

Company Details

Online retailer of lingerie, sleepwear, activewear, shapewear, swimwear, and innerwear. The company provides bras, panties, nightwear, activewear, and shapewear. It also offers personal care products, kidswear, and men’s innerwear. The business designs and manufactures its products, offering a variety of styles.

Website: www.clovia.com/
Social
Email ID: *****@clovia.com
Phone Number: +91 **********
Registered Address: 109 B -PLOT NO. 18, RAJENDRA JAINA TOWER WAZIRPUR COMMERCIAL COMPLEX, WPIA, West Delhi, NEW DELHI, Delhi, India, 110052

Key Metrics

Founded Year

2012

Location

Delhi, India

Stage

Acquired

Total Funding

$25.3M in 8 rounds

Latest Funding Round

Grant (prize money), 2022, $*****

Last Known Valuation

$***** as on Mar 20, 2022

Investors

IvyCap Ventures & 33 more

Ranked

2^nd among 137 active competitors

Employee Count

244 as on Feb 28, 2025

Similar Companies

Shararat & 234 more

Exit Details

Acquired by Reliance Retail (Mar 20, 2022)

View Clovia's full profile

Clovia is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
PURPLE PANDA FASHIONS LIMITED CIN: U52100DL2012PLC237371 , India, Active	Jun 12, 2012	₹100 - ₹500 Cr (As on Mar 31, 2025)	224 (As on Mar 01, 2026)
Purple Panda Fashions Limited CIN: U52100DL2012PLC237371 , India, Active	Jun 12, 2012	-	244 (As on Feb 28, 2025)

Clovia got acquired by Reliance Retail on Mar 20, 2022.

Click here to take a look at Clovia's acquisition in detail

Clovia has raised a total funding of $25.3M over 8 rounds. Its first funding round was on Apr 16, 2013. Its latest funding round was a Grant (prize money) round on 2022 for $*****. 1 investor participated in its latest round. Clovia has 16 institutional investors and 18 angel investors.

Here is the list of recent funding rounds of Clovia:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
2022	3264	Grant (prize money)	3300	5544	4698	7764
Jul 21, 2020	5397233	Series B	2007604	2760403	4693470	Vinit Asher & 13 more
Jan 25, 2019	8143476	Series B	6454918	8982332	AT Capital & 1 more	Nalin Advani & 4 more

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View details of Clovia's funding rounds and investors

The founders of Clovia are Soumya Kant and Abhay Batra.

Here are the details of Clovia's key team members:

Soumya Kant: Co-Founder of Clovia. They are also an angel investor in 1 startup.
Abhay Batra: Co-Founder of Clovia.
Contact Info: 1 email address and 1 phone number

Clovia's Board of Directors

Clovia's board has 10 active members. Anshuman Khanna and Neha Kant are part of team and Shiv Kumar, Vikram Gupta, Ashish Wadhwani, Harshdeep Singh Chowdhary, Shiv kumar kumar Bhardwaj, Akhilesh Prasad, Krishnan Sudarshan and Nikhil Kumar Kalra are independent board members.

Here is the list of Clovia's board of directors:

Name	Type	Representing	Status	Duration
Neha Kant	Team	-	Current	12y 7m
nwqymk{	Team	-	Past	4y 7m
gdqjcrx	Team	-	Past	2y 9m
Anshuman Khanna	Investor	IvyCap Ventures	Current	-
Shiv Kumar	Independent board member	-	Current	6y 2m
zcspsvo	Independent board member	-	Current	1y 1m
znaxius	Independent board member	-	Current	1y 6m
zecckcx	Independent board member	-	Current	8y 2m
v{y{cyl	Independent board member	-	Current	3y 4m
dtjompe	Independent board member	-	Past	9y 6m
h{inhhf	Independent board member	-	Past	3y 9m
mrahpuz	Independent board member	-	Past	3y 5m
bxrlzfi	Independent board member	-	Past	9y 2m
jpkuhjk	Independent board member	-	Past	8y 9m

View details of Clovia's Founder profiles and Board Members

Clovia's employee count trend

Clovia has 244 employees as of Feb 25. Here is Clovia's employee count trend over the years:

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Top competitors of Clovia include Zivame, Shyaway and Krvvy. Here is the list of Top 10 competitors of Clovia, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Zivame 2011, Bengaluru (India), Acquired	Internet-first brand offering womens apparel and innerwear	$70.8M	Zodius, Chiratae Ventures & 15 others	66/100
2nd	Clovia 2012, Delhi (India), Acquired	Online retailer of lingerie, sleepwear, activewear, shapewear, swimwear, and innerwear	$25.3M	IvyCap Ventures, Aecal & 32 others	64/100
3rd	Shyaway 2015, Chennai (India), Seed	Retailer of women lingerie sleepwear sportswear and various body shapewear	$640K	Gxl Technologies, Altis Resources & 1 others	54/100
4th	Krvvy 2023, Noida (India), Seed	Online brand offering innerwear for women	$837K	Titan Capital, All In Capital & 22 others	53/100
5th	Underneat 2024, Gurugram (India), Seed	Retailer of shapewear and intimate essentials	$6.81M	Fireside Ventures, Alteria Capital & 1 others	50/100
6th	Freecultr 2011, Delhi (India), Series A	Retailer of innerwear loungewear and apparel made from sustainable fabrics	$18.4M	Sixth Sense Ventures, Peak XV Partners & 13 others	47/100
7th	MHYTH 2024, Bengaluru (India), Seed	Online fashion brand offering a range of intimate wear products for women	$766K	Nine Rivers Capital, Team Pumpkin & 4 others	46/100
8th	Bummer 2020, Ahmedabad (India), Seed	Online retailer of underwear, loungewear, socks, shorts, and t-shirts	$1.85M	Beenext, Texport Industries & 24 others	44/100
9th	PrettySecrets 2011, Mumbai (India), Deadpooled	Online-first private label lingerie brand	$13.9M	Orios Venture Partners, Apollo Trading And Finance ... & 77 others	40/100
10th	Adira 2013, Bengaluru (India), Unfunded	Internet first brand offering inner wear brand for girls, teens and ladies	-	-	38/100

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Founders own 19.32%, Funds (largest shareholder) own 72.61%, Enterprises own 4.76% and Angels own 2.24%. The net worth of Clovia's founders is INR 42.6Cr as of Jan 28, 2019.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	19.32%	42.6Cr	2798280	1222322	8643248	2305168
Fund	72.61%	160Cr	3353295	5266322	6846530	4221066
IvyCap Ventures	3495142	9445940	2759224	8253505	9595882	3740730
Singularity Ventures	0	0	0	0	0	0
Enterprise	4.76%	10.5Cr	8265	2118	5593	9089
Angel	2.24%	4.94Cr	49	20	57	32
ESOP Pool	1.08%	2.38Cr	2	4	4	8
Total	100.00%	221Cr	6063915	2532176	7485249	3422267