When was Clovia founded?

Clovia was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Where is Clovia located?

Clovia is headquartered in Delhi, India. It is registered at 109 B -PLOT NO. 18, RAJENDRA JAINA TOWER WAZIRPUR COMMERCIAL COMPLEX, WPIA, West Delhi, NEW DELHI, Delhi, India, 110052.

Which legal entities is Clovia associated with?

Clovia is associated with PURPLE PANDA FASHIONS LIMITED.

How many employees does Clovia have?

As of Feb 28, 2025, Clovia has 244 employees, reflecting a 4% year-over-year decline in headcount.

Is Clovia a funded company?

Clovia is a funded company, having raised a total of $25.3M across 8 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Apr 16, 2013.

How much is Clovia worth?

The last known valuation of Clovia was $***** as of Mar 20, 2022.

When was the latest funding round of Clovia?

Clovia's latest funding was a $***** Grant (prize money) round on 2022, with participation from 1 investor. Its primary sector is Fashion Tech. In India, the Fashion Tech sector has seen $352M in funding in 2026 to date.

What is the annual revenue of Clovia?

Annual revenue of Clovia is between ₹100 Cr and ₹500 Cr as on Mar 31, 2025

Where does Clovia rank among its competitors?

Clovia ranks 1st amongst 153 active competitors, of which 10 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was MHYTH, which secured $600K in May, 2026.

Who are the top competitors of Clovia?

Clovia's top competitors include Shyaway, Zivame and Underneat. Among them, MHYTH secured the most recent funding round in May, 2026.

Clovia - 2026 Company Profile, Team, Funding, Competitors & Financials

Q: Is Clovia an acquired company?

Clovia got acquired by Reliance Retail on Mar 23, 2022.

Company Details

Online retailer of lingerie, sleepwear, activewear, shapewear, swimwear, and innerwear. The company provides bras, panties, nightwear, activewear, and shapewear. It also offers personal care products, kidswear, and men’s innerwear. The business designs and manufactures its products, offering a variety of styles.

Website: www.clovia.com/
Social
Email ID: *****@clovia.com
Phone Number: +91 **********
Registered Address: 109 B -PLOT NO. 18, RAJENDRA JAINA TOWER WAZIRPUR COMMERCIAL COMPLEX, WPIA, West Delhi, NEW DELHI, Delhi, India, 110052

Key Metrics

Founded Year

2012

Location

Delhi, India

Stage

Acquired

Total Funding

$25.3M in 8 rounds

Latest Funding Round

Grant (prize money), 2022, $*****

Last Known Valuation

$***** as on Mar 20, 2022

Investors

IvyCap Ventures & 33 more

Ranked

1^st among 153 active competitors

Annual Revenue

₹100 - ₹500 Cr as on Mar 31, 2025

Employee Count

244 as on Feb 28, 2025

Similar Companies

Dandelion & 263 more

Exit Details

Acquired by Reliance Retail (Mar 23, 2022)

View Clovia's full profile

Clovia is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
PURPLE PANDA FASHIONS LIMITED CIN: U52100DL2012PLC237371 , India, Active	Jun 12, 2012	₹100 - ₹500 Cr (As on Mar 31, 2025)	224 (As on Mar 01, 2026)

Clovia got acquired by Reliance Retail on Mar 23, 2022 at an acquisition amount of $*****.

Click here to take a look at Clovia's acquisition in detail

Clovia has raised a total funding of $25.3M over 8 rounds. Its first funding round was on Apr 16, 2013. Its latest funding round was a Grant (prize money) round on 2022 for $*****. 1 investor participated in its latest round. Clovia has 16 institutional investors and 18 angel investors.

Here is the list of recent funding rounds of Clovia:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
2022	5308	Grant (prize money)	2192	5225	9192	8727
Jul 21, 2020	3603055	Series B	7949801	5991515	6771532	Vinit Asher & 13 more
Jan 25, 2019	2785802	Series B	6112629	9754292	AT Capital & 1 more	Nalin Advani & 4 more

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View details of Clovia's funding rounds and investors

The founders of Clovia are Soumya Kant, Kushagra Singhal and Abhay Batra.

Here are the details of Clovia's key team members:

Soumya Kant: Co-Founder of Clovia. They are also an angel investor in 1 startup.
Kushagra Singhal: Founder of Clovia.
Abhay Batra: Co-Founder of Clovia.
Contact Info: 1 email address and 1 phone number

Clovia's Board of Directors

Clovia's board has 10 active members. Anshuman Khanna and Neha . are part of team and Shiv Kumar, Vikram Gupta, Ashish Wadhwani, Harshdeep Singh Chowdhary, Shiv Kumar kumar Bhardwaj, Akhilesh Prasad, Krishnan Sudarshan and Nikhil Kumar Kalra are independent board members.

Here is the list of Clovia's board of directors:

Name	Type	Representing	Status	Duration
Neha .	Team	-	Current	12y 11m
paiqmjp	Team	-	Past	3y 1m
aaspwoo	Team	-	Past	3y 7m
Anshuman Khanna	Investor	IvyCap Ventures	Current	-
Shiv Kumar	Independent board member	-	Current	6y 5m
jdzytwy	Independent board member	-	Current	3y 2m
nuuxpjh	Independent board member	-	Current	6y 7m
sltjsdd	Independent board member	-	Current	2y 7m
jjwzjea	Independent board member	-	Current	3y 3m
uwlggei	Independent board member	-	Past	6y 8m
hlyshkz	Independent board member	-	Past	2y 4m
assk{ed	Independent board member	-	Past	9y 6m
uttsbit	Independent board member	-	Past	4y 8m
auozuvf	Independent board member	-	Past	8y 5m

View details of Clovia's Founder profiles and Board Members

Clovia's employee count trend

Clovia has 244 employees as of Feb 25. Here is Clovia's employee count trend over the years:

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Top competitors of Clovia include Shyaway, Zivame and Underneat. Here is the list of Top 10 competitors of Clovia, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Clovia 2012, Delhi (India), Acquired	Online retailer of lingerie, sleepwear, activewear, shapewear, swimwear, and innerwear	$25.3M	Aecal, Pidilite & 32 others	62/100
2nd	Shyaway 2015, Chennai (India), Seed	Retailer of women lingerie sleepwear sportswear and various body shapewear	$640K	Gxl Technologies, Altis Resources & 1 others	59/100
3rd	Zivame 2011, Bengaluru (India), Acquired	Internet-first brand offering womens apparel and innerwear	$70.8M	Zodius, Chiratae Ventures & 15 others	58/100
4th	Underneat 2024, Gurugram (India), Seed	Retailer of shapewear and intimate essentials	$6.81M	Fireside Ventures, Alteria Capital & 1 others	57/100
5th	Krvvy 2024, Noida (India), Seed	Online brand offering innerwear for women	$837K	Titan Capital, All In Capital & 22 others	53/100
6th	Freecultr 2011, Delhi (India), Series A	Retailer of innerwear loungewear and apparel made from sustainable fabrics	$18.4M	Sixth Sense Ventures, Peak XV Partners & 13 others	50/100
7th	Bummer 2020, Ahmedabad (India), Seed	Online retailer of underwear, loungewear, socks, shorts, and t-shirts	$1.85M	Beenext, Texport Industries & 25 others	44/100
8th	MHYTH 2024, Bengaluru (India), Seed	Online fashion brand offering a range of intimate wear products for women	$766K	Nine Rivers Capital, Team Pumpkin & 4 others	44/100
9th	PrettySecrets 2011, Mumbai (India), Deadpooled	Online-first private label lingerie brand	$13.9M	Orios Venture Partners, Apollo Trading And Finance ... & 77 others	38/100
10th	Tilt 2021, Mumbai (India), Unfunded	Designer and retailer of absorbent underwear for women	-	-	38/100

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Looking for more details on Clovia's competitors? Click here to see the top ones

PURPLE PANDA FASHIONS LIMITED, the legal entity associated with Clovia, generated between ₹100 Cr and ₹500 Cr in revenue for the financial year ending on Mar 31, 2025. The revenue of PURPLE PANDA FASHIONS LIMITED has a compounded annual growth rate (CAGR) of -9% in the last 1 year.

Financial Statement Summary

Metrics	FY 2024-25	FY 2023-24	FY 2022-23	FY 2021-22	FY 2020-21
Income Statement
Revenue	7290	1673	2659	5657	3544
Total Sales	4631	6341	3277	9022	9328
Total Expenses	9687	3698	1276	5872	8707
Operating Expenses	5998	3172	5765	7918	2706
Employee Expenses	5938	8733	1847	5764	6664
Marketing Expenses	4537	5502	3016	9380	6912
Operating Income (EBIT)	7689	3362	8434	8040	2785
Interest Expenses	6883	2406	5664	8202	5001
Expenses from other activities	1648	9456	7893	3792	6634
EBITDA	2952	3355	5786	7648	3058
Taxes	9116	9516	9515	2621	7385
Net Profit	5522	1635	9907	3440	1671
Balance Sheet
Assets	4778	7041	8687	7564	1887
Cash Equivalent	7278	8845	2744	6782	4862
Accounts Receivables	3594	8161	9324	6992	5599
Inventory	1593	2972	9485	7830	3218
Liabilities	7168	4408	3904	6523	5394
Total Debt	7491	4264	2829	2992	9770
Accounts Payable	9005	6020	5074	4538	3710
Equities	1319	5556	4326	3362	1755
Cashflow Statement
Cash from Operating activities	6666	4816	2665	4007	2822
Cash from Investing activities	7894	4265	7683	1373	2484
Net cash from Financing activities	4719	2620	1399	5092	8943

Detailed Financials (Income Statement, Balance Sheet, Cashflow Statement)

Founders own 19.32%, Funds (largest shareholder) own 72.61%, Enterprises own 4.76% and Angels own 2.24%. The net worth of Clovia's founders is INR 42.6Cr as of Jan 28, 2019. The cap table displayed below is for PURPLE PANDA FASHIONS LIMITED which is the legal entity associated with Clovia.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	19.32%	42.6Cr	5691913	8717238	2333309	2431827
Fund	72.61%	160Cr	9826076	3237245	8195496	4393649
IvyCap Ventures	5444891	4563672	3173666	3379709	6571239	6916340
Singularity Ventures	0	0	0	0	0	0
Enterprise	4.76%	10.5Cr	7303	9293	4905	4374
Angel	2.24%	4.94Cr	54	10	58	66
ESOP Pool	1.08%	2.38Cr	6	3	3	8
Total	100.00%	221Cr	5931160	6545687	7770104	9139609