Coterie - About the company
Coterie is an acquired company based in San Francisco (United States), founded in 2012 by Catherine Magee and Muna Farhat. It operates as a Clean, high-performing baby care: diapers, wipes, and skincare essentials. Coterie has raised $40M in funding from Karliekloss and Willow. The company has 13 active competitors, including 4 funded and 1 that has exited. Its top competitors include companies like Freestyle, Dyper and Esembly.
Company Details
Clean, high-performing baby care: diapers, wipes, and skincare essentials, offering premium diapering solutions with high-performing, dermatologist-tested, and hypoallergenic products. They design diapers to minimize leaks, blowouts, and diaper rash, using soft, apparel-grade materials. The company provides a range of baby care items, including wipes for babies and toddlers, skincare for hair, body, and diapering, and even swimsuits. They focus on safety, transparency, and sustainability, sourcing plant-based ingredients and investing in sustainable materials research and development. They offer a subscription service for convenient delivery and savings, with options to manage sizing and shipment dates. They also donate diapering essentials to families in need, demonstrating a commitment to community support. The business model includes e-commerce, subscription, cart, login, and social media engagement.
- Website
- www.coterie.com/
- Social
Key Metrics
Founded Year
2012
Location
San Francisco, United States
Stage
Acquired
Total Funding
$40M in 4 rounds
Latest Funding Round
Investors
Ranked
1st among 13 active competitors
Employee Count
1 as on May 31, 2026
Similar Companies
Exit Details
Acquired by Mammoth Brands (Oct 16, 2025)
Legal entities associated with Coterie
Coterie is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
COTERIE BABY, INC. CIN: 5276496 , United States, Active | Jan 30, 2018 | - | - | - |
Coterie's acquisition details
Coterie got acquired by Mammoth Brands on Oct 16, 2025.
Click here to take a look at Coterie's acquisition in detail
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Coterie's funding and investors
Coterie has raised a total funding of $40M over 4 rounds. Its first funding round was on Sep 22, 2012. Its latest funding round was a Angel round on Mar 08, 2023 for $*****. 1 investor participated in its latest round. Coterie has 18 institutional investors and 4 angel investors.
Here is the list of recent funding rounds of Coterie:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Mar 08, 2023 | 8657828 | Angel | 9197336 | 2769881 | 7954847 | 7236280 |
Jun 01, 2022 | 4531243 | Series A | 4262805 | 4193746 | 1483493 | |
Nov 19, 2020 | 8884568 | Seed | 8700315 | 9526498 |
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Coterie's founders and board of directors
Founder? Claim ProfileThe founders of Coterie are Catherine Magee and Muna Farhat.
Here are the details of Coterie's key team members:
- Catherine Magee: Co-Founder & President (Head of Marketing, Merchandising and Sales) of Coterie and founder of 1 other company.
- Muna Farhat: Co-Founder of Coterie.
View details of Coterie's Founder profiles and Board Members
Coterie's employee count trend
Coterie has 1 employees as of May 26. Here is Coterie's employee count trend over the years:
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Coterie's Competitors and alternates
Top competitors of Coterie include Freestyle, Dyper and Esembly. Here is the list of Top 10 competitors of Coterie, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Coterie 2012, San Francisco (United States), Acquired | Clean, high-performing baby care: diapers, wipes, and skincare essentials | $40M | 65/100 | |
2nd | Freestyle 2021, Santa Monica (United States), Series A | Internet first brand offering subscription-based eco-friendly diapers | $17.4M | 51/100 | |
3rd | Dyper 2014, Scottsdale (United States), Series B | Retailer of baby diapers, baby wipes, training pants, and composting | $29.2M | 51/100 | |
4th |  Esembly 2015, Brooklyn (United States), Funding Raised | Retailer of reusable cloth diaper systems, laundry products, and home goods | - | 37/100 | |
5th | EveryLife 2005, West Palm Beach (United States), Unfunded | Platform offering baby care product | - | - | 28/100 |
6th | Diaper Lab 2007, Somerville (United States), Unfunded | Online retailer offering a range of cloth diapers and baby products | - | - | 27/100 |
7th | ABBY 2016, Denver (United States), Seed | Internet first brand of natural baby care products | $350K | - | 26/100 |
8th | WeeWoos 2016, Mooresville (United States), Unfunded | Subscription service for baby essentials | - | - | 24/100 |
9th |  Kinder Cloth Diaper 2020, Pittsburgh (United States), Unfunded | Internet first brand offering reusable diapers | - | - | 24/100 |
10th | Happy Little Camper 2014, Austin (United States), Unfunded | Online retailer of diapers and wipes designed for baby care | - | - | 24/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Coterie's competitors? Click here to see the top ones
Coterie's Investments and acquisitions
Coterie has made no investments or acquisitions yet.
Reports related to Coterie
Here is the latest report on Coterie's sector:
News related to Coterie
Filter this listMedia has covered Coterie for a total of 4 events in the last 1 year, 1 of them has been about company updates.
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Mammoth Brands to Acquire Premium Baby Care Brand Coterie in Definitive AgreementBusiness Wire•Oct 16, 2025•Coterie, Mammoth Brands
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Envive AI Secures $15M Series A to Enhance AI Agents for Commerceintelligence360•Oct 03, 2025•Envive AI, Wine Enthusiast, Coterie, Supergoop and 4 others
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Envive raises $15M to build AI agents for online retailersGeekWire•Sep 16, 2025•Envive AI, Fusestudio, Coterie, Spanx and 3 others
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Coterie teams up with Berkley Re to provide cyber insurance for evolving business risksReinsurance News•Oct 23, 2024•Coterie, Berkley Re
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Coterie Secures $27M in Oversubscribed Growth Capital FundingCoverager•Mar 19, 2024•Coterie, Hiscox, Intact Ventures, Weatherford Capital and 3 others
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Babycare Brand Coterie Raises $23.8 Million In Series A FundingForbes•Jun 01, 2022•Coterie, Willow, RiverPark Ventures, Ashley Graham and 1 other
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