About Willow
Willow is a venture capital firm founded in 2020. It is primarily based out of Los Angeles, United States. As of May 2026, Willow is an active investor, having invested in 16 companies, with 3 new investments in the last 12 months. It primarily invests in Seed round in United States based startups. Its investments are spread across a wide range of sectors from Retail to Consumer and Enterprise Applications. Most recently it participated in the $***** Series A round of Jesse and Ben's Overall, Willow portfolio has seen 1 acquisition, namely Coterie. A lot of funds co-invest with Willow, with names like 1st Course Capital sharing a substantial percentage of its portfolio. Willow has team of 6 people including 1 partners.Key Metrics
Team Members
Portfolio Locations
Rounds of Entry
Seed & Series A
Portfolio Acquisitions
Deals in last 12 months
Willow's List of Top Investments
Willow has a portfolio of 16 companies. Their most notable investments are in Goodles and Coterie.Their portfolio spans across and United States. They have invested in Retail, Consumer, Enterprise Applications and 7 other sectors, across stages such as Seed, Series A stages. Here is the list of top investments by Willow:1. Coterie
Clean, high-performing baby care: diapers, wipes, and skincare essentials, offering premium diapering solutions with high-performing, dermatologist-tested, and hypoallergenic products. They design diapers to minimize leaks, blowouts, and diaper rash, using soft, apparel-grade materials. The company provides a range of baby care items, including wipes for babies and toddlers, skincare for hair, body, and diapering, and even swimsuits. They focus on safety, transparency, and sustainability, sourcing plant-based ingredients and investing in sustainable materials research and development. They offer a subscription service for convenient delivery and savings, with options to manage sizing and shipment dates. They also donate diapering essentials to families in need, demonstrating a commitment to community support. The business model includes e-commerce, subscription, cart, login, and social media engagement.
Key facts about Coterie
- Founded Year: 2012
- Location: San Francisco (United States)
- Stage: Acquired
- Total Funding till date: $40M
- Employee Count: 1 as on Apr 30, 2026
- Investors: Javelin Venture Partners, Spring St. Group and 19 Others
- Latest Funding Round: Angel, Mar 08, 2023, $*****
- Highlight: Acquired
2. Maev
Provider of internet-first brand for nutrition and wellness product for dogs. The products are for daily nutrition and overall wellness. The company offers products like vitamin bars, bone broth, raw meals, among others. The company also offers the product for anxiety and depression in animals and weight management for dogs. The company also offers online information and Q&A platform for dog's health queries to the owners.
Key facts about Maev
- Founded Year: 2018
- Location: New York City (United States)
- Stage: Series A
- Total Funding till date: $19M
- Employee Count: 43 as on Apr 30, 2026
- Investors: VMG Partners, Delivery Hero Ventures and 8 Others
- Latest Funding Round: Series A, Sep 28, 2022, $*****
- Highlight: Editors' Pick
3. Goodles
Internet first brand of subscription-based organic pasta. The product catalog includes various flavors like pepper, tomatoes, cheddar cheese, and more. The company claims that the products are free of chemicals, plastics, pesticides, and other toxins.
Key facts about Goodles
- Founded Year: 2020
- Location: Santa Cruz (United States)
- Stage: Series A
- Total Funding till date: $19.4M
- Employee Count: 91 as on Apr 30, 2026
- Investors: For Good Ventures, Endeavor and 13 Others
- Latest Funding Round: Series A, Sep 11, 2023, $*****
- Highlight: Editors' Pick
4. Perelel
Key facts about Perelel
- Founded Year: 2018
- Location: Los Angeles (United States)
- Stage: Series B
- Total Funding till date: $37.7M
- Employee Count: 49 as on Apr 30, 2026
- Investors: Innovation Department, Unilever Ventures and 8 Others
- Latest Funding Round: Series B, Oct 29, 2025, $*****
5. YSE Beauty
Internet first brand offering skin care products on a subscription basis. The product catalog includes serums, cleansers, exfoliating pads, moisturizers, and more. The company claims that the products are vegan and it helps to hydrate, brighten and rebalance the skin.
Key facts about YSE Beauty
- Founded Year: 2023
- Location: Los Angeles (United States)
- Stage: Series A
- Total Funding till date: $15M
- Employee Count: 26 as on Apr 30, 2026
- Investors: Silas Capital, Halogen Ventures and 2 Others
- Latest Funding Round: Series A, Dec 16, 2025, $*****
Willow's Year-on-Year Investment Trends
Willow has invested in 16 companies over the last 6 years, with an average of 2 new investments annually in the last 5 years. In 2025, it made 3 investments, while as of May 2026, it has made 2 investments in this year. Its most recent first time investment was in Jesse and Ben's and most recent follow-on round was in YSE Beauty.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 2 | 0 | 2 |
2025 | 1 | 2 | 3 |
2024 | 2 | 0 | 2 |
2023 | 1 | 2 | 3 |
2022 | 4 | 2 | 6 |
2021 | 4 | 0 | 4 |
2020 | 2 | 0 | 2 |
Willow's Investments by Stage
Willow has made 12 investments in Seed stage with an average round size of $3.58M and 4 investments in Series A stage with an average round size of $9.33M.Stage of entry | No. of Investments |
|---|---|
Seed | 12 |
Series A | 4 |
Note: We have considered here, only first round of investments
Willow's Investments by Sector
Willow has a diverse portfolio, with companies operating in the Retail, Consumer, Consumer Goods, Enterprise Applications and Food and Agriculture. Notably, it has invested in 12 Tech companies, 9 Consumer (B2C) companies, 3 Enterprise (B2B) companies and at least 3 companies focusing on Software.Sector | No. of Investments |
|---|---|
Retail | 10 |
Consumer | 8 |
Consumer Goods | 5 |
Enterprise Applications | 3 |
Food and Agriculture | 3 |
Others | 9 |
Note: We have considered here, only first round of investments
Willow's Investments by Geography
Willow has made most investments in United States (15).Willow's recent investments
Willow has made 2 investments in 2026 so far - Jesse and Ben's and KilgourMD.Here are the most recent investments by Willow:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
May 07, 2026 | - | Series A | 8295 | [+3] | |
Mar 26, 2026 | United States | Series A | 9536 | ||
Dec 16, 2025 | United States | Series A | 7125 | [+2] | |
Oct 29, 2025 | United States | Series B | 9462 | ||
Jun 30, 2025 | United States | Seed | 5926 |
Acquired companies in Willow's Portfolio
1 company from Willow's portfolio has been acquired. The most recent acquisition was Coterie in Oct 2025 by Mammoth Brands for $*****.Here are Willow's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Oct 16, 2025 | Nov 19, 2020 | Seed | 8777 |
Team profile of Willow
Willow has a team of 6 members including 1 Partner and 2 Principals located in United States. Willow's team does not sit on the board of any company as of now.Here is a list of all team members in Willow:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | Manhattan Beach | - | - | |
Principal | Malibu | - | ||
Principal | Santa Monica | - |
Co-investors of Willow
Over the past 6 years, 88 investors have co-invested in Willow's portfolio companies. This includes funds and angels.
- Invested before Willow: Javelin Venture Partners, Uncork Capital and 6 others have invested in rounds before Willow. There is 1 company where Javelin Venture Partners has invested before Willow and 1 company where Uncork Capital has invested before Willow.
- Top Co-investors of Willow: 53 investors entered a company along with Willow. These include investors like 1st Course Capital (2 companies).
- Invested after Willow: A total of 27 investors have invested in Willow's portfolio after their investments. Top Investors include L Catterton (2 companies), Ashley Graham (1 company) and Beliade (1 company).
Recent News related to Willow
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Jesse & Ben’s Raises Series A to Accelerate Hyper-Growth and National Retail ExpansionTipRanks•May 07, 2026•Jesse and Ben's, Rich Products Ventures, Midnight Venture Partners, Willow and 3 others
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KilgourMD Closes Series A FundingFinSMEs•Mar 26, 2026•KilgourMD, Willow, Prelude Growth Partners, Joyance Partners and 1 other
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Perelel Secures $27M Growth Investment from Prelude Growth Partners to Reimagine Women’s Healthintelligence360•Dec 23, 2025•Willow, Perelel, Selva Ventures, Unilever Ventures and 1 other
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YSE Beauty Closes $15M Series A FundingFinSMEs•Dec 16, 2025•YSE Beauty, L Catterton, Willow, Silas Capital and 1 other
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Perelel Secures $27M from Prelude Growth Partners to Reimagine Women's HealthPR Newswire•Nov 20, 2025•Perelel, Selva Ventures, Prelude Growth Partners, Unilever Ventures and 1 other
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Zesty Paws Founder Secures $3M for Other Half to Revolutionize Pet Wellnessintelligence360•Jun 30, 2025•Habitat Partners, Willow, Zesty
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Zesty Paws Founder Raises $3M for Other Half Pet SupplementsPets•Jun 18, 2025•Habitat, Willow, Zesty
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Yse Beauty Secures Investment from Willow Growth PartnersGlobal CosmeticNews•Oct 22, 2024•YSE Beauty, Willow
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NoPalm Ingredients bags €5M to produce sustainable palm oil alternativeTech Funding News•Jul 24, 2024•NoPalm Ingredients, Rubio impact Ventures, Oost NL, Fairtree and 5 others
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Female OB/GYN-Founded Vitamin Company Secures $6 MillionPulse 2.0•Feb 03, 2024•Unilever Ventures, Willow, Selva Ventures
