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Curated - About the company

Curated is an acquired company based in San Francisco (United States), founded in 2002 by Eduardo Vivas, Alex Vauthey and Cecchi Macnaughton. It operates as an Online store with personalized recommendations for sports & travel products. Curated has raised $142M in funding from investors like Greylock Partners, Forerunner Ventures and CapitalG. The company has 10 active competitors, including 2 that have exited. Its top competitors include companies like Vantage Discovery, ThisNext and Trovvo.

Company Details

Curated is an online store with personalized recommendations for sports & travel products. The product categories include winter sports, golf, cycling, yacht charters, and more. It allows users to connect via chat with experts in specific fields providing personalized advice, recommendations, and deals for different products.
Social
XFacebook
Email ID
*****@curated.com
Phone Number
+1 **********
Registered Address
San Francisco (United States)
Key Metrics
Founded Year
2002
Location
San Francisco, United States
Stage
Acquired
Total Funding
$142M in 4 rounds
Latest Funding Round
Ranked
Employee Count
229 as on Jun 30, 2026
Similar Companies
Exit Details
Acquired by Flip (Jul 09, 2024)

Curated's acquisition details

Curated got acquired by Flip on Jul 09, 2024 at an acquisition amount of $*****.
Click here to take a look at Curated's acquisition in detail
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Curated's funding and investors

Curated has raised a total funding of $142M over 4 rounds. Its latest funding round was a Series C round on Nov 08, 2021 for $*****. 3 investors participated in its latest round. Curated has 5 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Curated:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Nov 08, 2021
9140219
Series C
6912431
2816121
6968731
5015438
Apr 26, 2021
8344591
Series B
4084033
9405399
1531967
2261574
Oct 30, 2019
3353734
Series A
2262405
9784738
3894288
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Curated's founders and board of directors

Founder? Claim Profile
The founders of Curated are Eduardo Vivas, Alex Vauthey and Cecchi Macnaughton.
Here are the details of Curated's key team members:

Curated's employee count trend

Curated has 229 employees as of Jun 26. Here is Curated's employee count trend over the years:
Employee count trend for Curated
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Curated's Competitors and alternates

Top competitors of Curated include Vantage Discovery, ThisNext and Trovvo. Here is the list of Top 10 competitors of Curated, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Curated
Curated
2002, San Francisco (United States), Acquired
Online store with personalized recommendations for sports & travel products
$142M
53/100
2nd
Logo for Vantage Discovery
Vantage Discovery
2023, San Francisco (United States), Acquired
Provider of a commerce platform with tools for multiple sales channels
$16M
-
36/100
3rd
Logo for ThisNext
ThisNext
2005, Santa Monica (United States), Deadpooled
Provides personalized recommendation ecommerce portal
$9.9M
30/100
4th
Logo for Trovvo
Trovvo
2016, Miami (United States), Unfunded
Online personalized recommendations platform for multi-category consumer products
-
-
30/100
5th
Logo for Qualtry
Qualtry
2014, Lindon (United States), Funding Raised
Online platform offering personalized products
-
27/100
6th
Logo for Santa
Santa
2020, New York City (United States), Unfunded
App-based platform for personalized product recommendations
-
-
26/100
7th
Logo for Curio Road
Curio Road
2012, New York City (United States), Deadpooled
Online discovery platform for vintage and handmade products from designers
$300K
25/100
8th
Logo for Shoptouch
Shoptouch
2011, San Francisco (United States), Deadpooled
Recommendation platform
$1.1M
-
24/100
9th
Logo for Groom+Style
Groom+Style
2014, San Antonio (United States), Unfunded
Online magazine for fashion, style, grooming, beauty, home life
-
-
24/100
10th
Logo for Consumr
Consumr
2011, New York City (United States), Acqui-Hired
Product Discovery and Review Mobile App
$565K
23/100
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Curated's Investments and acquisitions

Curated has made no investments or acquisitions yet.

Reports related to Curated

Here is the latest report on Curated's sector:

News related to Curated

Flip Buys Curated for $330 Million in StockLos Angeles Business JournalAug 12, 2024Flip, Curated
Ecommerce Meets the Passion EconomyGreylock PartnersApr 26, 2021Curated
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FAQs about Curated

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