Curated - About the company
Curated is an acquired company based in San Francisco (United States), founded in 2002 by Eduardo Vivas, Alex Vauthey and Cecchi Macnaughton. It operates as an Online store with personalized recommendations for sports & travel products. Curated has raised $142M in funding from investors like Greylock Partners, Forerunner Ventures and CapitalG. The company has 10 active competitors, including 2 that have exited. Its top competitors include companies like Vantage Discovery, ThisNext and Trovvo.
Company Details
Curated is an online store with personalized recommendations for sports & travel products. The product categories include winter sports, golf, cycling, yacht charters, and more. It allows users to connect via chat with experts in specific fields providing personalized advice, recommendations, and deals for different products.
- Website
- curated.com
- Email ID
- *****@curated.com
- Phone Number
- +1 **********
- Registered Address
- San Francisco (United States)
Key Metrics
Founded Year
2002
Location
San Francisco, United States
Stage
Acquired
Total Funding
$142M in 4 rounds
Latest Funding Round
Investors
Ranked
1st among 10 active competitors
Employee Count
229 as on Jun 30, 2026
Exit Details
Acquired by Flip (Jul 09, 2024)
Legal entities associated with Curated
Curated is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Curated, Inc. CIN: 82-2194070 , Belgium, Active | Dec 31, 2001 | - | 92 (As on Dec 31, 2021) | - |
Curated's acquisition details
Click here to take a look at Curated's acquisition in detail
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Curated's funding and investors
Curated has raised a total funding of $142M over 4 rounds. Its latest funding round was a Series C round on Nov 08, 2021 for $*****. 3 investors participated in its latest round. Curated has 5 institutional investors and 2 angel investors.
Here is the list of recent funding rounds of Curated:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Nov 08, 2021 | 9140219 | Series C | 6912431 | 2816121 | 6968731 | 5015438 |
Apr 26, 2021 | 8344591 | Series B | 4084033 | 9405399 | 1531967 | 2261574 |
Oct 30, 2019 | 3353734 | Series A | 2262405 | 9784738 | 3894288 |
View details of Curated's funding rounds and investors
Curated's founders and board of directors
Founder? Claim ProfileHere are the details of Curated's key team members:
- Eduardo Vivas: CEO and Co-founder of Curated and founder of 2 other companies, Social Hour and Bright. They are also an angel investor in 5 startups.
- Alex Vauthey: Co-Founder of Curated.
- Cecchi Macnaughton: Co-Founder, Head Of Consumer Engineering of Curated.
View details of Curated's Founder profiles and Board Members
Curated's employee count trend
Curated has 229 employees as of Jun 26. Here is Curated's employee count trend over the years:
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Curated's Competitors and alternates
Top competitors of Curated include Vantage Discovery, ThisNext and Trovvo. Here is the list of Top 10 competitors of Curated, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Curated 2002, San Francisco (United States), Acquired | Online store with personalized recommendations for sports & travel products | $142M | 53/100 | |
2nd | Vantage Discovery 2023, San Francisco (United States), Acquired | Provider of a commerce platform with tools for multiple sales channels | $16M | - | 36/100 |
3rd | ThisNext 2005, Santa Monica (United States), Deadpooled | Provides personalized recommendation ecommerce portal | $9.9M | 30/100 | |
4th | Trovvo 2016, Miami (United States), Unfunded | Online personalized recommendations platform for multi-category consumer products | - | - | 30/100 |
5th | Qualtry 2014, Lindon (United States), Funding Raised | Online platform offering personalized products | - | 27/100 | |
6th | Santa 2020, New York City (United States), Unfunded | App-based platform for personalized product recommendations | - | - | 26/100 |
7th | Curio Road 2012, New York City (United States), Deadpooled | Online discovery platform for vintage and handmade products from designers | $300K | 25/100 | |
8th | Shoptouch 2011, San Francisco (United States), Deadpooled | Recommendation platform | $1.1M | - | 24/100 |
9th | Groom+Style 2014, San Antonio (United States), Unfunded | Online magazine for fashion, style, grooming, beauty, home life | - | - | 24/100 |
10th | ![]() Consumr 2011, New York City (United States), Acqui-Hired | Product Discovery and Review Mobile App | $565K | 23/100 |
Looking for more details on Curated's competitors? Click here to see the top ones
Curated's Investments and acquisitions
Curated has made no investments or acquisitions yet.
Reports related to Curated
Here is the latest report on Curated's sector:
News related to Curated
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Sidley Advises Flip in Its Acquisition of CuratedLegal Desire•Jul 17, 2024•Sidley, Flip, Curated, FLIP-INC.COM
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Curated wants to be the expert in your pocket when making that next big purchaseTechCrunch+•Nov 08, 2021•Curated, CapitalG, Forerunner Ventures
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Curated Raises $27.5M in Seed and Series A FundingFinSMEs•Oct 30, 2019•Curated, Forerunner Ventures, John Burbank, John Burbank
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