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Flip - About the company

Flip is a deadpooled company based in El Segundo (United States), founded in 2019 by Noor Agha and Jonathan Ellman. It operates as an App-based video commerce platform for buying and selling multi-category products. Flip has raised $236M in funding from investors like Streamlined Ventures, TLV Partners and WestCap, with last known valuation of $1.05B. The company has 44 active competitors, including 18 funded and 3 that have exited. Its top competitors include companies like Mushroom Street, NTWRK and buywith.

Sectors and market segments that Flip operate in

Flip serves in the Retail market segments.The primary business model of Flip are:

Company Details

App-based video commerce platform for buying and selling multi-category products. The catalog includes electronics, beauty products, fashion products, and more. It enables users to make videos, share reviews, live streaming shopping shows, vote for products, and earn rewards.
Website
flip.shop
Social
XFacebook
Email ID
*****@flip.shop
Key Metrics
Founded Year
2019
Location
El Segundo, United States
Stage
Deadpooled
Total Funding
$236M in 5 rounds
Latest Funding Round
Last Known Valuation
$1.05B as on Apr 14, 2024
Ranked
Employee Count
151 as on Apr 30, 2026
Investment & Acquisitions
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Flip's funding and investors

Flip has raised a total funding of $236M over 5 rounds. Its first funding round was on 2019. Its latest funding round was a Series C round on Apr 02, 2024 for $144M. 4 investors participated in its latest round. Flip has 12 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Flip:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Apr 02, 2024
$144M
Series C
$1.05B
-
Jul 19, 2022
$60M
Series B
$500M
-
Aug 30, 2021
$28M
Series A
-
-
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Flip's founders and board of directors

Founder? Claim Profile
The founders of Flip are Noor Agha and Jonathan Ellman. Noor Agha is the CEO of Flip.
Here are the details of Flip's key team members:

Flip's employee count trend

Flip has 151 employees as of Apr 26. Here is Flip's employee count trend over the years:
Employee count trend for Flip
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Flip's Competitors and alternates

Top competitors of Flip include Mushroom Street, NTWRK and buywith. Here is the list of Top 10 competitors of Flip, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Mushroom Street
Mushroom Street
2000, Hangzhou (China), Public
Online community-based retailer of lifestyle products
$420M
60/100
2nd
Logo for NTWRK
NTWRK
2010, Los Angeles (United States), Series B
Online platform for live video-based shopping
$60M
58/100
3rd
Logo for buywith
buywith
2018, New York City (United States), Seed
Provider of video commerce platform offering live and on-demand shopping
$9.5M
55/100
4th
Logo for talkShopLive
talkShopLive
2018, West Hollywood (United States), Seed
Online live streaming platform for multi-category products
$10.5M
54/100
5th
Logo for Flip
Flip
2019, El Segundo (United States), Deadpooled
App-based video commerce platform for buying and selling multi-category products
$236M
50/100
6th
Logo for GoWild
GoWild
2016, Pewee Valley (United States), Series A
Online community-based network for outdoor activities
$3.06M
48/100
7th
Logo for Popshop Live
Popshop Live
2018, New York City (United States), Funding Raised
Provider of software tools for live video commerce and retail
-
48/100
8th
Logo for ShopShops
ShopShops
2016, New York City (United States), Series B
Online platform offering multi-category luxury fashion products on live stream
$64.2M
43/100
9th
Logo for Diddo
Diddo
2023, Los Angeles (United States), Seed
AI-based live streaming solutions for e-commerce brands
$2.8M
42/100
10th
Logo for Shop LIT Live
Shop LIT Live
2020, San Francisco (United States), Deadpooled
Provider of interactive live streaming shopping application
$6M
41/100
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Flip's Investments and acquisitions

Flip has acquired Curated. Flip has not made any investments as of now.

Reports related to Flip

Here is the latest report on Flip's geography:

News related to Flip

lockFilter this list
Flip Buys Curated for $330 Million in StockLos Angeles Business JournalAug 12, 2024Flip, Curated
AdAdapted and Flipp PartnerDestinationcrmSep 15, 2022AdAdapted, Flip, Flipp
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