When was Datamars founded?

Datamars was founded in 1988 and raised its 1st funding round 17 years after it was founded.

Where is Datamars located?

Datamars is headquartered in Lugano, Switzerland. It is registered at Temple, Texas.

How many employees does Datamars have?

As of Jun 30, 2026, the latest employee count at Datamars is 865.

Is Datamars a funded company?

Datamars is a funded company, having raised a total of $24.3M across 4 funding rounds to date. The company's 1st funding round was a $***** PE round, raised on May 30, 2005.

How much is Datamars worth?

The last known valuation of Datamars was $***** as of Mar 01, 2014.

When was the latest funding round of Datamars?

Datamars' latest funding was a $***** Grant (prize money) round on Apr 19, 2024, with participation from 1 investor.

What is the annual revenue of Datamars?

Annual revenue of Datamars is between $50M and $100M as on Dec 31, 2023

Where does Datamars rank among its competitors?

Datamars ranks 4th amongst 193 active competitors, of which 11 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was BinSentry, which secured $25M in Dec, 2025.

Who are the top competitors of Datamars?

Datamars' top competitors include BinSentry, AgriWebb and JetBov. Among them, BinSentry secured the most recent funding round in December, 2025.

Datamars - 2026 Company Profile, Team, Funding, Competitors & Financials

Q: Is Datamars an acquired company?

Datamars got acquired by Columna Capital on Mar 01, 2014.

Datamars is an acquired company based in Lugano (Switzerland), founded in 1988. It operates as a Data-driven solutions for livestock, pets, and textiles, enabling informed decisions. Datamars has raised $24.3M in funding from investors like Invision, IRIS and Renaissance, with last known valuation of $*****. The company has 193 active competitors, including 11 funded and 12 that have exited. Its top competitors include companies like BinSentry, AgriWebb and JetBov.

Company Details

Data-driven solutions for livestock, pets, and textiles, enabling informed decisions. The company empowers customers with powerful data to make informed decisions and achieve measurable success. They offer solutions for livestock management, enabling traceability and improved production. For pets, they provide identification and reunification services, bringing pets back to their families. In the textile industry, they improve productivity through identification and tracking solutions. They are committed to sustainability and encourage the use of data for a better world. Their solutions are connected, seamless, and designed to address the increasing complexities faced by their customers. They leverage technology and expertise to deliver impactful results across diverse sectors.

Website: datamars.com/eng/home-us/
Social
Registered Address: Temple, Texas

Key Metrics

Founded Year

1988

Location

Lugano, Switzerland

Stage

Acquired

Total Funding

$24.3M in 4 rounds

Latest Funding Round

Grant (prize money), Apr 19, 2024, $*****

Last Known Valuation

$***** as on Mar 01, 2014

Investors

Invision & 8 more

Ranked

4^th among 193 active competitors

Annual Revenue

$50M - $100M as on Dec 31, 2023

Employee Count

865 as on Jun 30, 2026

Investment & Acquisitions

Kippy & 4 more

Similar Companies

BeeHero & 369 more

Exit Details

Acquired by Columna Capital (Mar 01, 2014)

View Datamars' full profile

Datamars is associated with 7 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
DATAMARS AGRI UK LTD CIN: SC270034 , United Kingdom, Active	Jun 29, 2004	-	59 (As on Dec 31, 2020)
DEESTONE LTD. CIN: 0105521000797 , Thailand, Active	Jan 13, 1978	$50M - $100M (As on Dec 31, 2023)	-
DATAMAR CIN: 953375649 , France, Deadpooled	Jun 13, 2023	-	-	-
Datamars S.A. CIN: 106245144 , Switzerland, Active	Feb 08, 1988	-	-	-
BEDANO s.r.o. CIN: 03225551 , Czech Republic, Active	Jul 23, 2014	-	-
DATAMARS, INC. CIN: 631226775 , United States, Active	Dec 26, 999	-	112 (As on Dec 31, 2024)	-
DATAMAR, INC. CIN: 202900452 , United States, Active	Dec 31, 1999	-	4 (As on Dec 31, 2016)	-

Datamars got acquired by Columna Capital on Mar 01, 2014 at an acquisition amount of $*****.

Click here to take a look at Datamars's acquisition in detail

Datamars has raised a total funding of $24.3M over 4 rounds. Its first funding round was on May 30, 2005. Its latest funding round was a Grant (prize money) round on Apr 19, 2024 for $*****. 1 investor participated in its latest round. Datamars has 9 institutional investors.

Here is the list of recent funding rounds of Datamars:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 19, 2024	9399952	Grant (prize money)	9769150	6923047	3201209	4124855
Aug 23, 2023	1568354	Grant (prize money)	2976833	2920170	4839928	Ministerstvo Hospodárstva Slovenskej Republiky
Nov 10, 2006	1155062	Series B	3815564	4380751	Renaissance & 5 more	7224397

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Datamars' employee count trend

Datamars has 865 employees as of Jun 26. Here is Datamars's employee count trend over the years:

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Top competitors of Datamars include BinSentry, AgriWebb and JetBov. Here is the list of Top 10 competitors of Datamars, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	BinSentry 2017, Kitchener (Canada), Series C	Provider of AI-powered feed management system optimizing animal feed supply chains	$74.2M	Chillingo, Lead Edge Capital & 6 others	63/100
2nd	AgriWebb 2013, Sydney (Australia), Acquired	Livestock management software for efficient farm tracking, planning, and growth	$64.6M	Wheatsheaf Group, iSelect Fund & 16 others	56/100
3rd	JetBov 2014, Joinville (Brazil), Series A	Cloud-based software platform for recording data of livestock farms	$1.24M	SP Ventures, ACE Ventures & 3 others	49/100
4th	Datamars 1988, Lugano (Switzerland), Acquired	Data-driven solutions for livestock, pets, and textiles, enabling informed decisions	$24.3M	IRIS, Columna Capital & 7 others	47/100
5th	Figured 2014, Auckland (New Zealand), Seed	Cloud-based software for farm planning and accounting management	$2.5M	KDK Ventures, Darby Capital Partners & 23 others	45/100
6th	Herddogg 2013, Ashland (United States), Series A	Provider of integrated hardware and software solutions for livestock monitoring	$21.1M	Serra Ventures, Open Prairie Ventures & 13 others	43/100
7th	Herdwatch 2012, Roscrea (Ireland), Seed	Provider of app-based farm management software for livestock farmers	-	Renatus	42/100
8th	DeLaval 1883, Botkyrka (Sweden), Funding Raised	Integrated milking solution provider for dairy farmers	-	Europa	41/100
9th	HerdBoss 2014, Greeley (United States), Unfunded	Provider of pricing-based livestock management software	-	-	38/100
10th	Farmax 2003, Hamilton (New Zealand), Acquired	Farm planning and analysis software for sustainable pastoral farming	-	-	36/100

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Datamars has not made any investments yet. Datamars has made 5 acquisitions.

Here is the list of latest three $acquisitions:

Filter this list

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
May 30, 2023	Acquisition	Kippy	2013	Milan (Italy)
Oct 02, 2018	Acquisition	TruTest NorthAmerica	1963	Auckland (New Zealand)
Mar 2018	Acquisition	Simcro	1992	Hamilton (New Zealand)