When was Figured founded?

Figured was founded in 2014 and raised its 1st funding round 3 years after it was founded.

Where is Figured located?

Figured is headquartered in Auckland, New Zealand. It is registered at Level 5, 7 - 9 Fanshawe Street, Auckland, 1010 , New Zealand.

Which legal entities is Figured associated with?

Figured is associated with FIGURED LIMITED and 1 other.

How many employees does Figured have?

As of Jul 31, 2026, the latest employee count at Figured is 85.

Is Figured a funded company?

Figured is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Dec 13, 2017.

When was the latest funding round of Figured?

Figured's latest funding was a $***** Seed round on Dec 13, 2017, with participation from 2 investors.

Where does Figured rank among its competitors?

Figured ranks 17th amongst 393 active competitors, of which 40 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was BinSentry, which secured $25M in Dec, 2025.

Who are the top competitors of Figured?

Figured's top competitors include Emma, Up and BinSentry. Among them, BinSentry secured the most recent funding round in December, 2025.

Figured - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Figured is an online cloud-based farm management software for financial planning and accounting management of farm operations. The software can be used for both field crops and livestock animal farms. The software has modules for cash flow tracking through tracking livestock movement, copping production, operating expense recording, profit calculation, and estimation of future available cash, future planning along with compliance reporting, and collaboration among the various users. Various production reports for business intelligence such as dollars spent per hectare, per KG milk solids, and per carcass weight can be generated for the recorded data on the platform. The software can be used in conjunction with Xero, an online accounting software for small businesses.

Website: www.figured.com/
Social
Email ID: *****@figured.com
Registered Address: Level 5, 7 - 9 Fanshawe Street, Auckland, 1010 , New Zealand

Key Metrics

Founded Year

2014

Location

Auckland, New Zealand

Stage

Seed

Total Funding

$2.5M in 1 round

Latest Funding Round

Seed, Dec 13, 2017, $*****

Investors

Darby Capital Partners & 24 more

Ranked

17^th among 393 active competitors

Employee Count

85 as on Jul 31, 2026

Similar Companies

Emma & 533 more

View Figured's full profile

Figured is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
FIGURED SOFTWARE UK LIMITED CIN: 11377806 , United Kingdom, Active	May 22, 2018	-	1 (As on Mar 31, 2025)
FIGURED LIMITED CIN: SC288712 , Germany, Active	Feb 09, 2014	-	-

Figured has raised a total funding of $2.5M over 1 round. Its latest funding round was a Seed round on Dec 13, 2017 for $*****. 2 investors participated in its latest round. Figured has 6 institutional investors and 19 angel investors.

Here is the list of recent funding rounds of Figured:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 13, 2017	9629944	Seed	5709637	5478654	6464214	7865821

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View details of Figured's funding rounds and investors

The founders of Figured is Andrew Frederick Watters.

Here are the details of Figured's key team members:

Andrew Frederick Watters: Co-Founder of Figured. They serve on the board of 1 company.

Figured's Board of Directors

Figured's board has 6 active members. Andrew Frederick Watters, Paul Reid, Neil Butler and Thomas Terence Skerman are part of team and David James Hazlehurst and John William Janssen are independent board members.

Here is the list of Figured's board of directors:

Name	Type	Representing	Status	Duration
Andrew Frederick Watters	Team	-	Current	12y 4m
Neil Butler	Team	-	Current	10y 4m
kbamjgw	Team	-	Current	6y 1m
c{rxkut	Team	-	Current	9y 3m
David James Hazlehurst	Independent board member	-	Current	7y 2m
obykbeb	Independent board member	-	Current	2y 9m

View details of Figured's Founder profiles and Board Members

Figured's employee count trend

Figured has 85 employees as of Jul 26. Here is Figured's employee count trend over the years:

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Top competitors of Figured include Emma, Up and BinSentry. Here is the list of Top 10 competitors of Figured, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Emma 2017, London (United Kingdom), Seed	App-based platform offering money management tools for individuals	$7.64M	Connect Ventures, Kima Ventures & 22 others	69/100
2nd	Up 2017, Melbourne (Australia), Acquired	Online platform for automated savings	-	-	64/100
3rd	BinSentry 2017, Kitchener (Canada), Series C	Provider of AI-powered feed management system optimizing animal feed supply chains	$74.2M	Chillingo, Lead Edge Capital & 6 others	63/100
4th	Board 1994, Chiasso (Switzerland), Acquired	Cloud-based financial planning and analysis and budgeting solutions for enterprises	$23.8M	Grafton Capital	61/100
5th	Centage 2002, Natick (United States), Acquired	Financial planning software for people-powered organizations, budgeting, forecasting, and reporting	$24.3M	TVC Capital, MGCC & 3 others	59/100
6th	XLerant 2008, Stamford (United States), Acquired	Provider of cloud-based budgeting, forecasting and reporting solutions.	$8.24M	Chrysalis Ventures, Ironwood Capital & 2 others	58/100
7th	AgriWebb 2013, Sydney (Australia), Acquired	Livestock management software for efficient farm tracking, planning, and growth	$64.6M	iSelect Fund, Wheatsheaf Group & 16 others	56/100
8th	Clockwork 2018, Chicago (United States), Seed	AI & cloud-based cash flow management solutions for small businesses	$2M	Underscore VC, Fuel Venture Studio & 1 others	52/100
9th	JetBov 2014, Joinville (Brazil), Series A	Cloud-based software platform for recording data of livestock farms	$1.24M	SP Ventures, ACE Ventures & 3 others	49/100
10th	Datamars 1988, Lugano (Switzerland), Acquired	Data-driven solutions for livestock, pets, and textiles, enabling informed decisions	$24.3M	IRIS, Invision & 7 others	47/100
17th	Figured 2014, Auckland (New Zealand), Seed	Cloud-based software for farm planning and accounting management	$2.5M	National Australia Bank, KDK Ventures & 23 others	45/100