When was Deciem founded?

Deciem was founded in 2013 and raised its 1st funding round 4 years after it was founded.

Where is Deciem located?

Deciem is headquartered in Toronto, Canada. It is registered at 1 FITZROY PLACE,6 MORTIMER STREET,LONDON,UNITED KINGDOM,W1T 3JJ.

How many employees does Deciem have?

As of Dec 30, 2025, the latest employee count at Deciem is 1472.

Is Deciem a funded company?

Deciem is a funded company, having raised a total of $***** in its 1st and only funding round, a Series A round on Jun 16, 2017.

When was the latest funding round of Deciem?

Deciem's latest funding was a $***** Series A round on Jun 16, 2017, with participation from 1 investor.

Where does Deciem rank among its competitors?

Deciem ranks 5th amongst 232 active competitors, of which 5 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Three Ships, which secured $2.56M in May, 2024.

Who are the top competitors of Deciem?

Deciem's top competitors include Goop, ALS and Saje Natural Wellness. Among them, Three Ships secured the most recent funding round in May, 2024.

Deciem - 2026 Company Profile, Team, Funding & Competitors

Deciem is an acquired company based in Toronto (Canada), founded in 2013 by Brandon Truaxe. It operates as an Internet first brand offering beauty products. Deciem has raised an undisclosed amount in funding from Estee Lauder Companies. The company has 232 active competitors, including 5 funded and 6 that have exited. Its top competitors include companies like Goop, ALS and Saje Natural Wellness.

Company Details

Internet first brand offering beauty products. The product catalog includes innovative products to tackle concerns across skincare, makeup, body care, hair care, supplements, grooming, etc. The company claims to offer sustainable beauty products.

Website: deciem.com
Social
Registered Address: 1 FITZROY PLACE,6 MORTIMER STREET,LONDON,UNITED KINGDOM,W1T 3JJ

Key Metrics

Founded Year

2013

Location

Toronto, Canada

Stage

Acquired

Latest Funding Round

Series A, Jun 16, 2017, $*****

Investors

Estee Lauder Companies

Ranked

5^th among 232 active competitors

Employee Count

1,472 as on Dec 30, 2025

Similar Companies

ALS & 1343 more

Exit Details

Acquired by Estee Lauder Companies (Feb 23, 2021)

View Deciem's full profile

Deciem is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
DECIEM UK LTD. CIN: 8375251 , United Kingdom, Active	Jan 24, 2013	$209M (As on Jul 31, 2021)	228 (As on Jul 31, 2021)

Deciem got acquired by Estee Lauder Companies on Feb 23, 2021 at an acquisition amount of $1B. It was facilitated by Perella Weinberg Partners, Osler, Lowenstein and 5 more.

Click here to take a look at Deciem's acquisition in detail

Deciem has raised funding over 1 round. Its latest funding round was a Series A round on Jun 16, 2017 for $*****. 1 investor participated in its latest round. Deciem has 1 institutional investor.

Here is the list of recent funding rounds of Deciem:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 16, 2017	3786137	Series A	3954372	7710708	5374793	2458530

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View details of Deciem's funding rounds and investors

The founders of Deciem is Brandon Truaxe.

Here are the details of Deciem's key team members:

Brandon Truaxe: CEO & Founder of Deciem and founder of 1 other company.

View details of Deciem's Founder profiles and Board Members

Deciem's employee count trend

Deciem has 1,472 employees as of Dec 25. Here is Deciem's employee count trend over the years:

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Top competitors of Deciem include Goop, ALS and Saje Natural Wellness. Here is the list of Top 10 competitors of Deciem, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Goop 2008, New York City (United States), Series C	Online retailer offering multi-category products	$75M	Felix Capital, New Enterprise Associates ... & 12 others	65/100
2nd	ALS 1863, Brisbane (Australia), Acquired	Provider of analytical testing and certification services	-	Mirrabooka Investments, Argo Investments	59/100
3rd	Saje Natural Wellness 1992, Vancouver (Canada), Funding Raised	Internet first brand offering multi natural skin care products	-	L Catterton	47/100
4th	Omy Cosmetics 2018, Quebec City (Canada), Series A	Brand offering multi natural skin care products	$11M	Credit Mutuel Equity, BDC & 4 others	44/100
5th	Deciem 2013, Toronto (Canada), Acquired	Internet first brand offering beauty products	-	Estee Lauder Companies	49/100
6th	Dr.Wu Skincare 2003, Taipei (Taiwan), Public	Internet-first brand offering skincare products	$24.6M	L Catterton	35/100
7th	Nourish Mantra 2019, Ottawa (Canada), Unfunded	Online internet first brand offering ayurvedic skincare products	-	-	34/100
8th	Three Ships 2017, Toronto (Canada), Seed	Internet first brand offering multi category natural skincare products	$2.56M	BDC, Adventure Capital & 3 others	33/100
9th	Farsali 2014, Toronto (Canada), Unfunded	Internet first brand of skin care products	-	-	31/100
10th	Miss De Gasp 2017, Westmount (Canada), Unfunded	Private label brand of skincare products	-	-	30/100