Where is Goop located?

Goop is headquartered in New York City, United States. It is registered at Santa Monica, California.

How many employees does Goop have?

As of Jul 31, 2026, the latest employee count at Goop is 676.

Is Goop a funded company?

Goop is a funded company, having raised a total of $75M across 5 funding rounds to date. The company's 1st funding round was a $***** Series B round.

How much is Goop worth?

The latest valuation of Goop is $***** as of Mar 30, 2018.

When was the latest funding round of Goop?

Goop's latest funding was a $***** Series C round on Mar 29, 2018, with participation from 4 investors. Its primary sector is Beauty Tech. In United States, the Beauty Tech sector has seen $587M in funding in 2026 to date.

Where does Goop rank among its competitors?

Goop ranks 1st amongst 1866 active competitors, of which 108 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Starface World, which secured $105M in Mar, 2026.

Who are the top competitors of Goop?

Goop's top competitors include Minimalist, TULA and Sezane. Among them, Starface World secured the most recent funding round in March, 2026.

Goop - 2026 Company Profile, Team, Funding & Competitors

Goop is a series C company based in New York City (United States), founded in 2008 by Gwyneth Paltrow. It operates as an Online retailer offering multi-category products. Goop has raised $75M in funding from investors like Felix Capital, Fidelity Investments and Lightspeed Venture Partners, with a current valuation of $*****. The company has 1866 active competitors, including 108 funded and 63 that have exited. Its top competitors include companies like Minimalist, TULA and Sezane.

Company Details

Goop is an online retailer offering multi-category products. The product catalog includes beauty, food, home, fashion, travel accessories, and more

Website: goop.com
Social
Email ID: *****@goop.com
Registered Address: Santa Monica, California

Key Metrics

Founded Year

2008

Location

New York City, United States

Stage

Series C

Total Funding

$75M in 5 rounds

Latest Funding Round

Series C, Mar 29, 2018, $*****

Post Money Valuation

$***** as on Mar 30, 2018

Investors

Felix Capital & 13 more

Ranked

1^st among 1866 active competitors

Employee Count

676 as on Jul 31, 2026

Similar Companies

Foxtale & 1681 more

View Goop's full profile

Goop is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
GOOP INC. CIN: 901022709 , United States, Active	Dec 31, 1999	-	167 (As on Dec 31, 2024)	-

Goop has raised a total funding of $75M over 5 rounds. Its latest funding round was a Series C round on Mar 29, 2018 for $*****. 4 investors participated in its latest round. Goop has 14 institutional investors.

Here is the list of recent funding rounds of Goop:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 29, 2018	9860634	Series C	3766308	2232544	5673785	7037393
Aug 17, 2016	5433269	Series B	4545026	3691814	6696138	New Enterprise Associates & 2 more
Aug 03, 2015	8232811	Series A	2184575	2872855	4243677	9531823

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View details of Goop's funding rounds and investors

The founders of Goop is Gwyneth Paltrow.

Here are the details of Goop's key team members:

Gwyneth Paltrow: Founder of Goop. They are also an angel investor in 13 startups and serve on the board of 1 company.
Contact Info: 1 email address

View details of Goop's Founder profiles and Board Members

Goop's employee count trend

Goop has 676 employees as of Jul 26. Here is Goop's employee count trend over the years:

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Top competitors of Goop include Minimalist, TULA and Sezane. Here is the list of Top 10 competitors of Goop, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Goop 2008, New York City (United States), Series C	Online retailer offering multi-category products	$75M	Fidelity Investments, 14W & 12 others	63/100
2nd	Minimalist 2018, Jaipur (India), Acquired	Online retailer of skincare, body, hair, and lip care products	$15M	Peak XV Partners, Unilever Ventures & 2 others	61/100
3rd	TULA 2014, New York City (United States), Acquired	Private label brand of skincare products for women	$12.7M	L Catterton, Cornell Venture Capital & 3 others	61/100
4th	Sezane 2013, Paris (France), Series A	Internet first brand offering apparel and accessories for men and women	-	Tethys Investments, General Atlantic & 2 others	60/100
5th	PRETTYLITTLETHING 2012, Dallas (United States), Acquired	Internet-first brand of multi-category fashion products for women	-	-	60/100
6th	Tatcha 2009, San Francisco (United States), Acquired	Internet first brand offering natural skincare products	$21.3M	Castanea Partners, Fifth Down Capital & 3 others	57/100
7th	Sarenza 2005, Paris (France), Acquired	Online retail platform offering multicategory fashion products	$108M	Galileo Partners, HLD Group & 2 others	57/100
8th	Starface World 2019, New York City (United States), Series A	Private label brand of pimple care stickers	$108M	Asto Consumer Partners, Align Ventures & 10 others	56/100
9th	Topicals 2019, Santa Monica (United States), Series A	Manufacturer of skin care products	$25M	Lerer Hippeau, CAVU Consumer Partners & 11 others	55/100
10th	PACT Apparel 2009, Berkeley (United States), Series B	Sustainable apparel company offering organic clothing and ethical practices	$16.2M	Sunrise Strategic Partners, Gerber Finance ... & 1 others	55/100