Dee Set - About the company
Dee Set is an acquired company based in Stoke on Trent (United Kingdom), founded in 2001 by Ian Andrews. It operates as a Provider of marketing, fulfillment, and e-commerce services. The company has 103 active competitors, including 5 funded and 32 that have exited. Its top competitors include companies like YASO, Leekes and Lincolnshire Co-op.
Company Details
Leading UK field marketing agency providing complete retail solutions for brands and products across the UK by combining data and technology.
- Website
- deeset.co.uk
- Social
- Email ID
- *****@deeset.co.uk, *****@deeset.co.uk
- Phone Number
- +44 **********
- Registered Address
- COLLINS HOUSE,RUTLAND SQUARE,EDINBURGH,MIDLOTHIAN,EH1 2AA
Key Metrics
Founded Year
2001
Location
Stoke on Trent, United Kingdom
Stage
Acquired
Ranked
9th among 103 active competitors
Annual Revenue
£50M - £100M as on Dec 31, 2023
Employee Count
681 as on Sep 30, 2026
Investment & Acquisitions
Exit Details
Acquired
Legal entities associated with Dee Set
Dee Set is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
DEE SET CONFECTIONERY LIMITED CIN: 4297287 , United Kingdom, Active | Oct 01, 2001 | £50M - £100M (As on Dec 31, 2023) | 151 (As on Dec 31, 2023) | |
DEE SET LOGISTICS LIMITED CIN: SC208421 , United Kingdom, Active | Jun 21, 2000 | £10M - £50M (As on Dec 31, 2022) | 2787 (As on Dec 31, 2022) |
Dee Set's acquisition details
Dee Set got acquired on Sep 10, 2024.
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Dee Set's funding and investors
Dee Set is a funded company.
Dee Set's founders and board of directors
Founder? Claim ProfileThe founders of Dee Set is Ian Andrews. Greg Phillips is the CEO of Dee Set.
Here are the details of Dee Set's key team members:
- Ian Andrews: Founder of Dee Set.
- Greg Phillips: CEO of Dee Set.
View details of Dee Set's Founder profiles and Board Members
Dee Set's employee count trend
Dee Set has 681 employees as of Sep 26. Here is Dee Set's employee count trend over the years:
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Dee Set's Competitors and alternates
Top competitors of Dee Set include YASO, Leekes and Lincolnshire Co-op. Here is the list of Top 10 competitors of Dee Set, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | YASO 2022, London (United Kingdom), Series A | Provider of social commerce software solutions for brands | $15.6M | 58/100 | |
2nd |  Leekes 1897, Rhondda (United Kingdom), Funding Raised | Provider of e-commerce support services | - | 40/100 | |
3rd | Lincolnshire Co-op 1861, Bolton (United Kingdom), Unfunded | Provider of e-commerce support services | - | - | 40/100 |
4th |  Wickes 1972, Watford (United Kingdom), Funding Raised | Supplier of home improvement products for building and garden maintenance | - | 39/100 | |
5th | Aforza 2019, Altrincham (United Kingdom), Series A | Provides application development services | $22M | 38/100 | |
6th | GS1 1998, London (United Kingdom), Unfunded | Provider of e-commerce support services | - | - | 38/100 |
7th |  Rokit 1999, London (United Kingdom), Unfunded | Provider of e-commerce support services | - | - | 36/100 |
8th |  eComplete 2020, Hertfordshire (United Kingdom), Unfunded | Provider of ecommerce support services for retailers | - | 36/100 | |
9th | Dee Set 2001, Stoke on Trent (United Kingdom), Acquired | Provider of marketing, fulfillment, and e-commerce services | - | - | 36/100 |
10th |  Geometry 2013, New York City (United States), Unfunded | Provider of e-commerce support services | - | - | 35/100 |
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Dee Set's Investments and acquisitions
Dee Set has acquired 2 companies including Tactical Solutions and White Hinge. Dee Set has not made any investments as of now.Reports related to Dee Set
Here is the latest report on Dee Set's sector:
News related to Dee Set
Filter this list•
Acosta Group’s Global Growth Engine: U.K. Operations & Retail Execution TransformationProgressive Grocer•Aug 13, 2025•Dee Set, Acosta Group, Red Bull, Acosta and 1 other
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Wilko collapse impacts results at recently acquired retail services firmInsider Media•Sep 18, 2024•Wilko, Dee Set
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Deal struck for retail services firm which works with Morrisons and AsdaInsider Media•Sep 11, 2024•Morrisons, Asda, Acosta, Dee Set
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US buy out at Stoke/North Wales-based field marketing specialistProlific North•Sep 11, 2024•Acosta, Dee Set
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Smoking Gun for Stoke-based field marketing specialistProlific North•May 04, 2022•The Coca-Cola, Dee Set
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