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Asda - About the company

Asda is an acquired company based in Leeds (United Kingdom), founded in 2009 by Mohsin Issa. It operates as a Retail chain of supermarket. The company has 34 active competitors, including 5 funded and 10 that have exited. Its top competitors include companies like Sainsbury's, A.S. Watson and Tesco.

Company Details

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Part Of
Registered Address
ASDA HOUSE,SOUTH BANK,GREAT WILSON STREET,LEEDS,LS11 5AD
Key Metrics
Founded Year
2009
Location
Stage
Acquired
Ranked
Employee Count
51,502 as on Mar 31, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Acquired by TDR Capital (Nov 01, 2024)

Asda's acquisition details

Asda got acquired by TDR Capital on Nov 01, 2024.
Click here to take a look at Asda's acquisition in detail
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Asda's funding and investors

Asda is a funded company. Asda has 2 institutional investors.

Asda's founders and board of directors

Founder? Claim Profile
The founders of Asda is Mohsin Issa.
Here are the details of Asda's key team members:

Asda's employee count trend

Asda has 51,502 employees as of Mar 26. Here is Asda's employee count trend over the years:
Employee count trend for Asda
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Asda's Competitors and alternates

Top competitors of Asda include Sainsbury's, A.S. Watson and Tesco. Here is the list of Top 10 competitors of Asda, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Sainsbury's
Sainsbury's
1869, Holborn (United Kingdom), Public
Supermarket chain providing frozen ready meals & groceries
-
67/100
2nd
Logo for A.S. Watson
A.S. Watson
1841, Hong Kong (China), Late Stage
Health and beauty products retailer
$5.7B
65/100
3rd
Logo for Asda
Asda
2009, Leeds (United Kingdom), Acquired
Retail chain of supermarket
-
64/100
4th
Logo for Tesco
Tesco
1919, Welwyn Garden City (United Kingdom), Public
Retailer of merchandise and groceries products
-
57/100
5th
Logo for Musgrave
Musgrave
2001, Cork (Ireland), Unfunded
Chain of supermarkets
-
-
50/100
6th
Logo for Giggling Squid
Giggling Squid
2002, Brighton (United Kingdom), Series A
Operator of Thai restaurants offering dine-in and takeout options
$9.74M
49/100
7th
Logo for Crowdfunder
Crowdfunder
2010, Newquay (United Kingdom), Series A
Online crowdfunding platform for social causes
$8.45M
47/100
8th
Logo for Liberty London
Liberty London
1875, London (United Kingdom), Acquired
Internet first brand offering multi-category products for men and women
-
45/100
9th
Logo for Home Retail Group
Home Retail Group
2006, Milton Keynes (United Kingdom), Acquired
Chain of supermarkets
$1.7M
-
43/100
10th
Logo for The Reject Shop
The Reject Shop
1981, Melbourne (Australia), Acquired
Chain of department store
-
-
42/100
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Looking for more details on Asda's competitors? Click here to see the top ones

Asda's Investments and acquisitions

Asda has a total of 1 investment in Pentire Drinks. Asda has not made any acquisitions as of now.

News related to Asda

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Media has covered Asda for a total of 117 events in the last 1 year, 65 of them have been about company updates and 22 about people movement.
Asda Launches £5 Premium Meal Deal NationwideGrocery Gazette UkMay 18, 2026Asda
RTS 2026 Innovation Awards finalist Duvo brings in Mark SimpsonRetail Technology Innovation HubApr 07, 2026Asda
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FAQs about Asda

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