When was DFS founded?

DFS was founded in 1969 and raised its 1st funding round 51 years after it was founded.

Where is DFS located?

DFS is headquartered in Doncaster, United Kingdom. It is registered at BOOTH & CO,COOPERS HOUSE,OSSETT,WF5 0RG.

How many employees does DFS have?

As of Mar 01, 2026, the latest employee count at DFS is 51 - 200.

Is DFS a funded company?

DFS is a funded company, having raised a total of $***** in its 1st and only funding round, a Post IPO round on Apr 23, 2020.

When was the latest funding round of DFS?

DFS's latest funding was a $***** Post IPO round on Apr 23, 2020, with participation from 0 investor.

Where does DFS rank among its competitors?

DFS ranks 13th amongst 303 active competitors, of which 6 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Knoll, which secured $15K in Jan, 2022.

Who are the top competitors of DFS?

DFS's top competitors include MADE.COM, Williams-Sonoma and Toolstation. Among them, Knoll secured the most recent funding round in January, 2022.

DFS - 2026 Company Profile, Team, Funding, Competitors & Financials

DFS is an acquired company based in Doncaster (United Kingdom), founded in 1969. It operates as a Furniture manufacturer and retailer. DFS has raised an undisclosed amount in funding. The company has 303 active competitors, including 6 funded and 34 that have exited. Its top competitors include companies like MADE.COM, Williams-Sonoma and Toolstation.

Company Details

DFS (formerly Direct Furnishing Supplies) is a british furniture manufacturer and retailer with a range of sofa beds, leather sofas, corner sofas, corner sofa beds and other household furniture. They own 3 factories in the UK and have over 85 stores nationwide. The company is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.

Website: www.dfs.co.uk/
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Registered Address: BOOTH & CO,COOPERS HOUSE,OSSETT,WF5 0RG

Key Metrics

Founded Year

1969

Location

Doncaster, United Kingdom

Stage

Acquired

Latest Funding Round

Post IPO, Apr 23, 2020, $*****

Investors

Aberforth Partners

Ranked

13^th among 303 active competitors

Employee Count

51 - 200 as on Mar 01, 2026

Investment & Acquisitions

Sofology & 1 more

Similar Companies

The Home Depot & 5373 more

Exit Details

Acquired by Advent International (Apr 22, 2010)

View DFS's full profile

DFS is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
DFS LIMITED CIN: 4132607 , United Kingdom, Active	Dec 28, 2000	-	7 (As on Jan 31, 2023)

DFS got acquired by Advent International on Apr 22, 2010.

Click here to take a look at DFS's acquisition in detail

DFS has raised funding over 1 round. DFS has 1 institutional investor.

Here is the list of recent funding rounds of DFS:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 23, 2020	7538019	Post IPO	9043828	2381421	6029022	4202872

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View details of DFS's funding rounds and investors

DFS's employee count trend

DFS has 51 - 200 employees as of Mar 26. Here is DFS's employee count trend over the years:

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Top competitors of DFS include MADE.COM, Williams-Sonoma and Toolstation. Here is the list of Top 10 competitors of DFS, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	MADE.COM 2010, London (United Kingdom), Acquired	Internet-first brand of multi-category home improvement products	$136M	Level Equity, Eight Roads Ventures & 20 others	69/100
2nd	Williams-Sonoma 1956, San Francisco (United States), Public	Multi-specialty retailer of home improvement products	-	Blum Capital, Drona Capital	65/100
3rd	Toolstation 2003, Richmond (United Kingdom), Unfunded	Provider of trade quality products including power tools, heating and plumbing supplies, and hardware	-	-	57/100
4th	Dunelm 1979, Syston (United Kingdom), Public	Retailer of home furnishings and in-store cafes	-	WA Capital	56/100
5th	Knoll 1938, East Greenville (United States), Acquired	Designer and manufacturer of modern furniture for homes and offices	-	Investindustrial, United States Department of Agriculture ... Read more	55/100
6th	Swoon 2012, London (United Kingdom), Acquired	Internet-first brand offering multi-category home furniture	$44.2M	Octopus Ventures, Index Ventures & 9 others	49/100
7th	Cox & Cox 2001, Frome (United Kingdom), Unfunded	Internet first brand offering multi-category home improvements products	-	-	48/100
8th	City Plumbing 1981, Northampton (United Kingdom), Acquired	Chains providing plumbing, heating, bathroom supplies, and associated products	-	H.I.G. Capital, H.I.G. Europe	48/100
9th	Nkuku 2002, Torquay (United Kingdom), Acquired	Manufacturer and retailer of home furnishings	-	-	47/100
10th	The Cotswold Company 1997, Norwich (United Kingdom), Acquired	Designer and retailer of oak and painted furniture, homeware, and accessories	-	Prairie Management Group	45/100
13th	DFS 1969, Doncaster (United Kingdom), Acquired	Furniture manufacturer and retailer	-	Aberforth Partners	44/100