When was DFS founded?

DFS was founded in 1969 and raised its 1st funding round 51 years after it was founded.

Where is DFS located?

DFS is headquartered in Doncaster, United Kingdom. It is registered at BOOTH & CO,COOPERS HOUSE,OSSETT,WF5 0RG.

How many employees does DFS have?

As of Jan 31, 2020, the latest employee count at DFS is 7.

Is DFS a funded company?

DFS is a funded company, having raised a total of $***** in its 1st and only funding round, a Post IPO round on Apr 23, 2020.

When was the latest funding round of DFS?

DFS's latest funding was a $***** Post IPO round on Apr 23, 2020, with participation from 0 investor. Its primary sector is Retail Chains. In United Kingdom, the Retail Chains sector has seen $66.8M in funding in 2026 to date.

Where does DFS rank among its competitors?

DFS ranks 14th amongst 287 active competitors, of which 5 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Lick, which secured $6.03M in Apr, 2025.

Who are the top competitors of DFS?

DFS's top competitors include MADE.COM, Williams-Sonoma and Toolstation. Among them, Lick secured the most recent funding round in April, 2025.

DFS - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

DFS (formerly Direct Furnishing Supplies) is a british furniture manufacturer and retailer with a range of sofa beds, leather sofas, corner sofas, corner sofa beds and other household furniture. They own 3 factories in the UK and have over 85 stores nationwide. The company is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.

Website: www.dfs.co.uk/
Social
Registered Address: BOOTH & CO,COOPERS HOUSE,OSSETT,WF5 0RG

Key Metrics

Founded Year

1969

Location

Doncaster, United Kingdom

Stage

Acquired

Latest Funding Round

Post IPO, Apr 23, 2020, $*****

Investors

Aberforth Partners

Ranked

14^th among 287 active competitors

Employee Count

7 as on Jan 31, 2020

Investment & Acquisitions

Sofology & 1 more

Similar Companies

The Home Depot & 4774 more

Exit Details

Acquired by Advent International (Apr 22, 2010)

View DFS's full profile

DFS is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
DFS LIMITED CIN: 4132607 , United Kingdom, Active	Dec 28, 2000	-	7 (As on Jan 31, 2023)

DFS got acquired by Advent International on Apr 22, 2010.

Click here to take a look at DFS's acquisition in detail

DFS has raised funding over 1 round. DFS has 1 institutional investor.

Here is the list of recent funding rounds of DFS:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 23, 2020	8278079	Post IPO	6009474	9521861	3685045	6932983

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View details of DFS's funding rounds and investors

DFS's employee count trend

DFS has 7 employees as of Jan 20. Here is DFS's employee count trend over the years:

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Top competitors of DFS include MADE.COM, Williams-Sonoma and Toolstation. Here is the list of Top 10 competitors of DFS, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	MADE.COM 2010, London (United Kingdom), Acquired	Internet-first brand of multi-category home improvement products	$136M	Level Equity, Eight Roads Ventures & 20 others	71/100
2nd	Williams-Sonoma 1956, San Francisco (United States), Public	Multi-specialty retailer of home improvement products	-	Drona Capital, Blum Capital	63/100
3rd	Toolstation 2003, Richmond (United Kingdom), Unfunded	Provider of trade quality products including power tools, heating and plumbing supplies, and hardware	-	-	62/100
4th	Dunelm 1979, Syston (United Kingdom), Public	Retailer of home furnishings and in-store cafes	-	WA Capital	57/100
5th	Knoll 1938, East Greenville (United States), Acquired	Designer and manufacturer of modern furniture for homes and offices	-	Investindustrial, United States Department of Agriculture ... Read more	55/100
6th	Lick 2019, London (United Kingdom), Seed	Internet first brand offering multi-category home improvement products	$44.6M	Kathaka Holdings Limited, Felix Capital & 19 others	52/100
7th	Sophie Allport 2007, Bourne (United Kingdom), Series A	Manufacturer & brand of multi-category home furnishing products	-	-	50/100
8th	Swoon 2012, London (United Kingdom), Acquired	Internet-first brand offering multi-category home furniture	$44.2M	Octopus Ventures, LocalGlobe & 9 others	47/100
9th	Nkuku 2002, Torquay (United Kingdom), Acquired	Manufacturer and retailer of home furnishings	-	-	47/100
10th	City Plumbing 1981, Northampton (United Kingdom), Acquired	Chains providing plumbing, heating, bathroom supplies, and associated products	-	-	47/100
14th	DFS 1969, Doncaster (United Kingdom), Acquired	Furniture manufacturer and retailer	-	Aberforth Partners	44/100