When was Swoon founded?

Swoon was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Where is Swoon located?

Swoon is headquartered in London, United Kingdom.

Who is the current CEO of Swoon?

Brian Harrison of Swoon. They have also founded 1 company and are an angel investors in 1 startup.

Which legal entities is Swoon associated with?

Swoon is associated with SOURCEABLE LIMITED and 2 others.

How many employees does Swoon have?

As of Jul 31, 2017, the latest employee count at Swoon is 64.

Is Swoon a funded company?

Swoon is a funded company, having raised a total of $44.2M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Oct 07, 2013.

How much is Swoon worth?

The last known valuation of Swoon was $***** as of May 31, 2017.

When was the latest funding round of Swoon?

Swoon's latest funding was a $***** Series B round on May 31, 2017, with participation from 2 investors.

What is the annual revenue of Swoon?

Annual revenue of Swoon is £10.3M as on Dec 31, 2024.

Where does Swoon rank among its competitors?

Swoon ranks 3rd amongst 97 active competitors, of which 2 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Lick, which secured $6.03M in Apr, 2025.

Who are the top competitors of Swoon?

Swoon's top competitors include MADE.COM, Lick and Cox & Cox. Among them, Lick secured the most recent funding round in April, 2025.

Swoon - 2026 Company Profile, Team, Funding, Competitors & Financials

Swoon is an acquired company based in London (United Kingdom), founded in 2012 by Brian Harrison and Debbie Williamson. It operates as an Internet-first brand offering multi-category home furniture. Swoon has raised $44.2M in funding from Octopus Ventures, with last known valuation of $*****. The company has 97 active competitors, including 2 funded and 6 that have exited. Its top competitors include companies like MADE.COM, Lick and Cox & Cox.

Company Details

Internet-first brand offering multi-category home furniture. The product catalog includes tables, sofa, bed, chair, footstool, etc.

Website: www.swooneditions.com/
Social
Phone Number: +44 **********

Key Metrics

Founded Year

2012

Location

London, United Kingdom

Stage

Acquired

Total Funding

$44.2M in 4 rounds

Latest Funding Round

Series B, May 31, 2017, $*****

Last Known Valuation

$***** as on May 31, 2017

Investors

Octopus Ventures & 10 more

Ranked

3^rd among 97 active competitors

Annual Revenue

£10.3M as on Dec 31, 2024

Employee Count

64 as on Jul 31, 2017

Similar Companies

Ellementry & 115 more

Exit Details

Acquired by Debbie Williamson (Dec 11, 2019)

View Swoon's full profile

Swoon is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SOURCEABLE LIMITED CIN: 7714150 , Vanuatu, Active		-	64 (As on Jan 31, 2017)	-
SOURCEABLE LIMITED CIN: 07714150 , United Kingdom, Active	Jul 20, 2011	$26.5M (As on Jul 31, 2018)	85 (As on Jul 31, 2018)
SWOON EDITIONS LTD CIN: 12329247 , United Kingdom, Active	Nov 21, 2019	$13.2M (As on Dec 31, 2024)	23 (As on Dec 31, 2024)

Swoon got acquired by Debbie Williamson and Brian Harrison on Dec 11, 2019.

Click here to take a look at Swoon's acquisition in detail

Swoon has raised a total funding of $44.2M over 4 rounds. Its first funding round was on Oct 07, 2013. Its latest funding round was a Series B round on May 31, 2017 for $*****. 2 investors participated in its latest round. Swoon has 6 institutional investors and 5 angel investors.

Here is the list of recent funding rounds of Swoon:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 31, 2017	7869330	Series B	7530725	9469038	1468724	4465573
Jun 05, 2015	6571255	Series A	9418873	7217146	7163181	Index Ventures & 5 more
Jul 21, 2014	4581113	Series A	2194490	7626819	Octopus Ventures	Index Ventures & 5 more

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View details of Swoon's funding rounds and investors

The founders of Swoon are Brian Harrison and Debbie Williamson. Brian Harrison is the CEO of Swoon.

Here are the details of Swoon's key team members:

Brian Harrison: Co-Founder & CEO of Swoon. They are also an angel investor in 1 startup and serve on the board of 1 company.
Contact Info: 1 email address
Debbie Williamson: Co-Founder of Swoon. They serve on the board of 1 company.

Swoon's Board of Directors

Swoon's board has 2 active members. Robin Klein and Debbie Williamson are part of team.

Here is the list of Swoon's board of directors:

Name	Type	Representing	Status	Duration
Debbie Williamson	Team	-	Current	14y 7m
Robin Klein	Investor	Index Ventures	Current	-
iovvcax	Investor	vpksdrx	Past	4y 9m
ecxcuah	Independent board member	-	Past	9y 1m

View details of Swoon's Founder profiles and Board Members

Swoon's employee count trend

Swoon has 64 employees as of Jul 17. The total employee count is the same as what it was in Jul 16. Here is Swoon's employee count trend over the years:

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Top competitors of Swoon include MADE.COM, Lick and Cox & Cox. Here is the list of Top 10 competitors of Swoon, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	MADE.COM 2010, London (United Kingdom), Acquired	Internet-first brand of multi-category home improvement products	$136M	Level Equity, Eight Roads Ventures & 20 others	71/100
2nd	Lick 2019, London (United Kingdom), Seed	Internet first brand offering multi-category home improvement products	$44.6M	Kathaka Holdings Limited, Felix Capital & 19 others	52/100
3rd	Swoon 2012, London (United Kingdom), Acquired	Internet-first brand offering multi-category home furniture	$44.2M	LocalGlobe, Deltaloop & 9 others	44/100
4th	Cox & Cox 2001, Frome (United Kingdom), Unfunded	Internet first brand offering multi-category home improvements products	-	-	45/100
5th	Angling Direct 1997, Norwich (United Kingdom), Public	Retailer of fishing tackle, rods and other related equipment	-	William Currie Group	42/100
6th	Linwood 1994, Ringwood (United Kingdom), Unfunded	Internet first brand offering multi-category home improvement products	-	-	42/100
7th	Deanestor 1948, Mansfield (United Kingdom), Unfunded	Manufacturer of fitted furniture for healthcare, education, kitchens, accommodation, and laboratories	-	-	39/100
8th	Klondyke 1980, Grangemouth (United Kingdom), Unfunded	Family-owned group of garden centres across the UK, offering a wide range of gardening products and services	-	-	38/100
9th	Salter 1760, Manchester (United Kingdom), Acquired	Internet first brand offering multi-category home improvement products	-	Equistone Partners Europe, Invex Capital	37/100
10th	Maison Flaneur 2018, London (United Kingdom), Seed	Online retailer of globally sourced homeware, furniture, art, and gifts	$459K	Garway Ventures, Manitoba Ventures	35/100

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Looking for more details on Swoon's competitors? Click here to see the top ones

Founders own 24.50%, Funds (largest shareholder) own 70.00% and Angels own 5.50%. The net worth of Swoon's founders is INR 24.9M as of May 31, 2017.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	24.50%	24.9M	8629403	4333175	1331110	3303839
Debbie Williamson	3339762	4369033	4014408	5676863	3383621	1028849
Brian Harrison	3712266	2579635	9511937	3520716	1141098	7539385
Fund	70.00%	71.1M	9825243	2475922	8238648	1419852
Octopus Ventures	9515389	4867840	9900029	4742552	7301519	8111760
Index Ventures	4853816	2487859	8086603	1135999	6499234	5076053
Angel	5.50%	5.57M	78535	46933	30061	92825
Martin Morgan	66	28	53	56	11	24
Total	100.00%	10.2Cr	6960382	8465991	9883135	4284432