When was Swoon founded?

Swoon was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Where is Swoon located?

Swoon is headquartered in London, United Kingdom.

Who is the current CEO of Swoon?

Brian Harrison of Swoon. They have also founded 1 company and are an angel investors in 1 startup.

Which legal entities is Swoon associated with?

Swoon is associated with SOURCEABLE LIMITED and 2 others.

How many employees does Swoon have?

As of Aug 31, 2026, the latest employee count at Swoon is 64.

Is Swoon a funded company?

Swoon is a funded company, having raised a total of $44.2M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Oct 07, 2013.

How much is Swoon worth?

The last known valuation of Swoon was $***** as of May 31, 2017.

When was the latest funding round of Swoon?

Swoon's latest funding was a $***** Series B round on May 31, 2017, with participation from 2 investors.

What is the annual revenue of Swoon?

Annual revenue of Swoon is between £10M and £50M as on Dec 31, 2025

Where does Swoon rank among its competitors?

Swoon ranks 2nd amongst 99 active competitors, of which 2 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Lick, which secured $6.03M in Apr, 2025.

Who are the top competitors of Swoon?

Swoon's top competitors include MADE.COM, Cox & Cox and Lick. Among them, Lick secured the most recent funding round in April, 2025.

Swoon - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Internet-first brand offering multi-category home furniture. The product catalog includes tables, sofa, bed, chair, footstool, etc.

Website: www.swooneditions.com/
Social
Phone Number: +44 **********

Key Metrics

Founded Year

2012

Location

London, United Kingdom

Stage

Acquired

Total Funding

$44.2M in 4 rounds

Latest Funding Round

Series B, May 31, 2017, $*****

Last Known Valuation

$***** as on May 31, 2017

Investors

Octopus Ventures & 10 more

Ranked

2^nd among 99 active competitors

Annual Revenue

£10M - £50M as on Dec 31, 2025

Employee Count

64 as on Aug 31, 2026

Similar Companies

Fanusta & 80 more

Exit Details

Acquired by Debbie Williamson (Dec 11, 2019)

View Swoon's full profile

Swoon is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SWOON EDITIONS LTD CIN: 12329247 , United Kingdom, Active	Nov 21, 2019	£10M - £50M (As on Dec 31, 2025)	23 (As on Dec 31, 2024)
SOURCEABLE LIMITED CIN: 7714150 , Vanuatu, Active		-	64 (As on Jan 31, 2017)	-
SOURCEABLE LIMITED CIN: 07714150 , United Kingdom, Active	Jul 20, 2011	£10M - £50M (As on Jul 31, 2018)	85 (As on Jul 31, 2018)

Swoon got acquired by Debbie Williamson and Brian Harrison on Dec 11, 2019.

Click here to take a look at Swoon's acquisition in detail

Swoon has raised a total funding of $44.2M over 4 rounds. Its first funding round was on Oct 07, 2013. Its latest funding round was a Series B round on May 31, 2017 for $*****. 2 investors participated in its latest round. Swoon has 6 institutional investors and 5 angel investors.

Here is the list of recent funding rounds of Swoon:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 31, 2017	7546092	Series B	7861868	4836718	3291931	5217443
Jun 05, 2015	8250715	Series A	5655512	8724041	3688934	Index Ventures & 5 more
Jul 21, 2014	5276712	Series A	6172328	7432063	Octopus Ventures	Index Ventures & 5 more

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View details of Swoon's funding rounds and investors

The founders of Swoon are Brian Harrison and Debbie Williamson. Brian Harrison is the CEO of Swoon.

Here are the details of Swoon's key team members:

Brian Harrison: Co-Founder & CEO of Swoon. They are also an angel investor in 1 startup and serve on the board of 1 company.
Contact Info: 1 email address
Debbie Williamson: Co-Founder of Swoon. They serve on the board of 1 company.

Swoon's Board of Directors

Swoon's board has 2 active members. Robin Klein and Debbie Williamson are part of team.

Here is the list of Swoon's board of directors:

Name	Type	Representing	Status	Duration
Debbie Williamson	Team	-	Current	15y 1m
Robin Klein	Investor	Index Ventures	Current	-
df{xtoq	Investor	reoetrh	Past	3y 9m
jnqxras	Independent board member	-	Past	3y 9m

View details of Swoon's Founder profiles and Board Members

Swoon's employee count trend

Swoon has 64 employees as of Aug 26. Here is Swoon's employee count trend over the years:

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Top competitors of Swoon include MADE.COM, Cox & Cox and Lick. Here is the list of Top 10 competitors of Swoon, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	MADE.COM 2010, London (United Kingdom), Acquired	Internet-first brand of multi-category home improvement products	$136M	Level Equity, Eight Roads Ventures & 20 others	69/100
2nd	Swoon 2012, London (United Kingdom), Acquired	Internet-first brand offering multi-category home furniture	$44.2M	Deltaloop, Octopus Ventures & 9 others	54/100
3rd	Cox & Cox 2001, Frome (United Kingdom), Unfunded	Internet first brand offering multi-category home improvements products	-	-	48/100
4th	Lick 2019, London (United Kingdom), Seed	Internet first brand offering multi-category home improvement products	$44.6M	Kathaka Holdings Limited, Felix Capital & 19 others	44/100
5th	Angling Direct 1997, Norwich (United Kingdom), Public	Retailer of fishing tackle, rods and other related equipment	-	William Currie Group	42/100
6th	Wrenkitchens 2009, Barton upon Humber (United Kingdom), Unfunded	Retailer of ready-to-assemble kitchens, accessories, and related home improvement products	-	-	40/100
7th	Maison Flaneur 2018, London (United Kingdom), Seed	Online retailer of globally sourced homeware, furniture, art, and gifts	$459K	Garway Ventures, Manitoba Ventures	38/100
8th	Klondyke 1980, Grangemouth (United Kingdom), Unfunded	Family-owned group of garden centres across the UK, offering a wide range of gardening products and services	-	-	37/100
9th	Linwood 1994, Ringwood (United Kingdom), Unfunded	Internet first brand offering multi-category home improvement products	-	-	36/100
10th	Deanestor 1948, Mansfield (United Kingdom), Unfunded	Manufacturer of fitted furniture for healthcare, education, kitchens, accommodation, and laboratories	-	-	33/100

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Looking for more details on Swoon's competitors? Click here to see the top ones

Founders own 24.50%, Funds (largest shareholder) own 70.00% and Angels own 5.50%. The net worth of Swoon's founders is INR 24.9M as of May 31, 2017.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	24.50%	24.9M	4830095	9962421	3750898	2678096
Brian Harrison	4031167	7357017	3604308	1074845	9292180	4826803
Debbie Williamson	3713652	8213391	4471800	3193124	1778584	1539968
Fund	70.00%	71.1M	7837620	7197609	9827280	9681411
Octopus Ventures	3713101	6243942	3762455	9452385	4979865	4669433
Index Ventures	4164678	4130258	2045226	7938424	9787200	8820668
Angel	5.50%	5.57M	46700	21187	21371	74138
Martin Morgan	98	62	58	45	87	41
Total	100.00%	10.2Cr	2690911	9104472	1071164	7277325