When was Diamonds Direct founded?

Diamonds Direct was founded in 1995.

Where is Diamonds Direct located?

Diamonds Direct is headquartered in Charlotte, United States. It is registered at Charlotte, North Carolina.

How many employees does Diamonds Direct have?

As of Jul 01, 2024, the latest employee count at Diamonds Direct is 437.

Is Diamonds Direct a funded company?

Diamonds Direct is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Diamonds Direct rank among its competitors?

Diamonds Direct ranks 34th amongst 469 active competitors, of which 14 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was CustomMade, which secured $2.21M in Dec, 2025.

Who are the top competitors of Diamonds Direct?

Diamonds Direct's top competitors include Blue Nile, Pandora and Gorjana. Among them, CustomMade secured the most recent funding round in December, 2025.

Diamonds Direct - 2026 Company Profile, Funding & Competitors

Diamonds Direct is an acquired company based in Charlotte (United States), founded in 1995. It operates as a Direct-to-consumer brand of diamond jewellery. The company has 469 active competitors, including 14 funded and 33 that have exited. Its top competitors include companies like Blue Nile, Pandora and Gorjana.

Company Details

Diamonds Direct is a direct-to-consumer brand of diamond jewellery. Its range of products includes rings, pendants, studs, bracelets, necklaces, etc. It provides the lifetime warranty on all its products. It offers free delivery services on all its online orders. Along with its online platform, its products are also sold via its chain of offline stores in Charlotte, Raleigh, Austin, Richmond, Dallas, etc. It also provides financing facility to users in partnership with Wells Fargo.

Website: diamondsdirect.com
Social
Email ID: *****@diamondsdirect.com
Phone Number: +1 **********
Registered Address: Charlotte, North Carolina

Key Metrics

Founded Year

1995

Location

Charlotte, United States

Stage

Acquired

Investors

Clear Future

Ranked

34^th among 469 active competitors

Employee Count

437 as on Jul 01, 2024

Investment & Acquisitions

Global Diamonds Usa & 2 more

Similar Companies

Kalyan Jewellers & 1719 more

Exit Details

Acquired by Signet Jewelers (Oct 12, 2021)

View Diamonds Direct's full profile

Diamonds Direct is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
DIAMONDS DIRECT USA, INC. CIN: 561949185 , United States, Active	Dec 31, 1999	-	-	-

Diamonds Direct got acquired by Signet Jewelers on Oct 12, 2021 at an acquisition amount of $490M.

Click here to take a look at Diamonds Direct's acquisition in detail

Diamonds Direct is a funded company. Diamonds Direct has 1 institutional investor.

View details of Diamonds Direct's funding rounds and investors

Diamonds Direct's employee count trend

Diamonds Direct has 437 employees as of Jul 24. Here is Diamonds Direct's employee count trend over the years:

Employee count trend for Diamonds Direct

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Top competitors of Diamonds Direct include Blue Nile, Pandora and Gorjana. Here is the list of Top 10 competitors of Diamonds Direct, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Blue Nile 1999, Seattle (United States), Acquired	Internet-first brand offering diamond jewellery	$7M	Integral Capital Partners, Kleiner Perkins ... & 10 others	59/100
2nd	Pandora 1982, United States, Public	Chains providing hand-finished jewellery crafted from ethically sourced precious metals	-	Stonebridge, EVCP & 4 others	59/100
3rd	Gorjana 2004, Laguna Beach (United States), Unfunded	Provider of women's jewelry with a focus on 14k gold necklaces, hoop earrings, stacking rings, and more	-	-	57/100
4th	Angara 2005, Los Angeles (United States), Unfunded	Online retailer of jewelry items	-	-	52/100
5th	Talbots 1947, Hingham (United States), Acquired	Internet first brand offering apparel wear for women	-	-	51/100
6th	David Yurman Jewelry 1980, New York City (United States), Unfunded	Designer and retailer of luxury jewelry and watches	-	-	51/100
7th	AUrate New York 2014, New York City (United States), Series A	Internet first brand offering fine jewellery	$17.4M	AAF Management, Visible Ventures & 5 others	48/100
8th	CustomMade 2009, Cambridge (United States), Series C	Online marketplace offering customization for precious jewellery	$27.7M	Google Ventures, Schooner Capital & 10 others	48/100
9th	David Webb 1948, New York City (United States), Acquired	Brand of fine jewelry	-	-	47/100
10th	Damiani 1924, Valenza (Italy), Public	Manufacturer and retailer of jewellery and watches	-	STYLE CAPITAL SGR, DGPA	46/100
34th	Diamonds Direct 1995, Charlotte (United States), Acquired	Direct-to-consumer brand of diamond jewellery	-	Clear Future	34/100

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Diamonds Direct has acquired 3 companies including Global Diamonds Usa, Distinctive Diamonds and Diamond Doctor. Diamonds Direct has not made any investments as of now.

Here is the list of its acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Apr 19, 2017	Acquisition	Global Diamonds Usa		Colorado Springs (United States)
Apr 19, 2017	Acquisition	Distinctive Diamonds	1995	Indonesia
Nov 02, 2016	Acquisition	Diamond Doctor	2001	Dallas (United States)