Dormify - About the company
Dormify is a series B company based in Rockville (United States), founded in 2011 by Amanda Zuckerman. It operates as an Internet first brand offering home improvement products. Dormify has raised $13M in funding from American Eagle Outfitters and Clerisy. The company has 258 active competitors, including 9 funded and 17 that have exited. Its top competitors include companies like Brooklinen, Caavo and Mud Pie.
Company Details
Internet first brand offering home improvement products. The product catalog includes bedding essentials, home textiles, furniture, home decor, storage & bath products, and more of different colors and designs.
- Website
- www.dormify.com/
- Registered Address
- Rockville, Maryland
Key Metrics
Founded Year
2011
Location
Rockville, United States
Stage
Series B
Total Funding
$13M in 5 rounds
Latest Funding Round
Investors
Ranked
1st among 258 active competitors
Employee Count
35 as on Mar 31, 2026
Legal entities associated with Dormify
Dormify is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
DORMIFY, INC. CIN: 274335123 , United States, Active | $1 - $1M (As on Jul 02, 2013) | 3 (As on Dec 31, 2024) | - |
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Dormify's funding and investors
Dormify has raised a total funding of $13M over 5 rounds. Its first funding round was on Jan 12, 2012. Its latest funding round was a Series B round on Mar 10, 2021 for $*****. 1 investor participated in its latest round. Dormify has 4 institutional investors.
Here is the list of recent funding rounds of Dormify:
Filter this list
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Mar 10, 2021 | 2889061 | Series B | 5012011 | 6575768 | 9625328 | 2794372 |
Jan 17, 2020 | 6206990 | Series A | 5596758 | 7778818 | 6041742 | 6726911 |
Nov 08, 2018 | 7732174 | Series A | 2093377 | 7561870 | 1027652 |
View details of Dormify's funding rounds and investors
Dormify's founders and board of directors
Founder? Claim ProfileThe founders of Dormify is Amanda Zuckerman.
Here are the details of Dormify's key team members:
- Amanda Zuckerman: Co-Founder of Dormify.
- Karen Zuckerman: Founder & Co-CEO of Dormify.
View details of Dormify's Founder profiles and Board Members
Dormify's employee count trend
Dormify has 35 employees as of Mar 26. Here is Dormify's employee count trend over the years:
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Dormify's Competitors and alternates
Top competitors of Dormify include Brooklinen, Caavo and Mud Pie. Here is the list of Top 10 competitors of Dormify, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Dormify 2011, Rockville (United States), Series B | Internet first brand offering home improvement products | $13M | 60/100 | |
2nd | Brooklinen 2013, New York City (United States), Series B | Internet-first brand of home textiles | $60M | 57/100 | |
3rd | Caavo 2015, Milpitas (United States), Series B | Private label brand of universal remote controllers | $34.5M | 54/100 | |
4th | Mud Pie 1988, Stone Mountain (United States), Late Stage | Internet fist brand offering multi-category fashion and home improvement products | - | 48/100 | |
5th | Gemmy 1984, Dallas (United States), Unfunded | Trendsetting leader in seasonal decor, gifts, and innovative lighting | - | - | 48/100 |
6th | The Inside 2017, New York City (United States), Acquired | Internet-first brand of home improvement products | $2.6M | 48/100 | |
7th | Manufacturer of contemporary furniture | $8.6M | 47/100 | ||
8th | Pottery Barn 1949, San Francisco (United States), Unfunded | Retailer of home furniture, decor, and outdoor furniture | - | - | 46/100 |
9th | Snowe 2015, New York City (United States), Acquired | Home essentials designed for comfort, style, and everyday living | $1.54M | 44/100 | |
10th | Coaster Fine Furniture 1972, Santa Fe Springs (United States), Unfunded | Brand of lighting, mirrors kitchen, living, office & bedroom furnitures | - | - | 41/100 |
Looking for more details on Dormify's competitors? Click here to see the top ones
Dormify's Investments and acquisitions
Dormify has made no investments or acquisitions yet.
Reports related to Dormify
Here is the latest report on Dormify's sector:
News related to Dormify
Media has covered Dormify for a total of 2 events in the last 1 year.
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Williams-Sonoma Acquires Dormify's Intellectual PropertyHfbusiness•May 29, 2025•Williams-Sonoma, Dormify
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Radial and Dormify Partner to Deliver Fashionable College Décor from Click to Dorm with EaseBusiness Wire•Jun 29, 2021•Radial, Dormify
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Clerisy Launches $100M Growth Equity Fund, Invests in DormifyRetail TouchPoints•Mar 12, 2021•Clerisy, Dormify
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Dormify Raises $3.45 Million in Series A Funding Led by AEO Inc.PR Newswire•Nov 08, 2018•Dormify, American Eagle Outfitters
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American Eagle, Dormify debut back-to-school collectionRetail Dive•Jun 08, 2018•American Eagle Outfitters, Dormify
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Co-working hotbed gets co-living spaces: Dorm-style apartments set to open in Fulton MarketChicago Tribune•Apr 06, 2018•Dormify
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Dormify Shares Best Marketing Practices for Converting Millennial and Gen Z ShoppersMarketwired•Jun 05, 2017•Dotmailer, Dormify
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