Ed-a-Mamma - About the company
Ed-a-Mamma is an acquired company based in Mumbai (India), founded in 2020 by Alia Bhatt. It operates as an Internet first brand offering eco-friendly apparel for kids and mom. Ed-a-Mamma has raised $4.9M in funding, with last known valuation of $*****. The company has 25 active competitors, including 6 funded and 1 that has exited. Its top competitors include companies like Kidbea, Orange Sugar and Nap Chief.
Company Details
Internet first brand offering eco-friendly apparel for kids and mom. The product catalog includes shirts, skirts, pants, shorts, jumpsuits, maternity wear, books, and more.
- Website
- edamamma.com
- Social
- Email ID
- *****@edamamma.com
- Phone Number
- +91 **********
- Registered Address
- BH-175 SALT LAKE, Kolkata, KOLKATA, West Bengal, India, 700091
Key Metrics
Founded Year
2020
Location
Mumbai, India
Stage
Acquired
Total Funding
$4.9M in 1 round
Latest Funding Round
Last Known Valuation
$***** as on Feb 27, 2023
Ranked
3rd among 25 active competitors
Annual Revenue
0 - ₹10 Cr as on Mar 31, 2025
Employee Count
22 as on May 31, 2026
Exit Details
Acquired by Reliance Retail (Sep 06, 2023)
Legal entities associated with Ed-a-Mamma
Ed-a-Mamma is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Eternalia Media Private Limited CIN: U47711MH2022PTC393065 , India, Active | Nov 03, 2022 | ₹10 - ₹50 Cr (As on Mar 31, 2025) | 101 (As on Aug 01, 2025) | |
ETERNALIA CREATIVE & MERCHANDISING PRIVATE LIMITED CIN: U17299WB2019PTC234187 , India, Active | Oct 01, 2019 | 0 - ₹10 Cr (As on Mar 31, 2025) | 4 (As on Oct 31, 2023) |
Ed-a-Mamma's acquisition details
Ed-a-Mamma got acquired by Reliance Retail on Sep 06, 2023.
Click here to take a look at Ed-a-Mamma's acquisition in detail
Sign up to download Ed-a-Mamma's company profile
Ed-a-Mamma's funding and investors
Ed-a-Mamma has raised a total funding of $4.9M over 1 round. Its latest funding round was a Seed round on Feb 27, 2023 for $*****. 4 investors participated in its latest round. Ed-a-Mamma has 1 institutional investor and 5 angel investors.
Here is the list of recent funding rounds of Ed-a-Mamma:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Feb 27, 2023 | 6262345 | Seed | 1305344 | 6587874 | 9832004 | 8203726 |
Access funding benchmarks and valuations. Sign up today!View details of Ed-a-Mamma's funding rounds and investors
Ed-a-Mamma's founders and board of directors
Founder? Claim ProfileThe founders of Ed-a-Mamma is Alia Bhatt.
Here are the details of Ed-a-Mamma's key team members:
- Alia Bhatt: Founder of Ed-a-Mamma. They are also an angel investor in 3 startups and serve on the board of 1 company.
Ed-a-Mamma's Board of Directors
Ed-a-Mamma's board has 1 active member. Alia Bhatt is part of team.Here is the list of Ed-a-Mamma's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 6y 8m |
View details of Ed-a-Mamma's Founder profiles and Board Members
Ed-a-Mamma's employee count trend
Ed-a-Mamma has 22 employees as of May 26. Here is Ed-a-Mamma's employee count trend over the years:
Uncover Ed-a-Mamma's growth story! Sign up today!
Access Tracxn on any website
Install Tracxn ExtensionOur Google Chrome extension lets you view company details while browsing their websites
Ed-a-Mamma's Competitors and alternates
Top competitors of Ed-a-Mamma include Kidbea, Orange Sugar and Nap Chief. Here is the list of Top 10 competitors of Ed-a-Mamma, ranked by Tracxn score:
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!
Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Chains providing sustainable bamboo and organic cotton apparel for children | $4.48M | 60/100 | ||
2nd |  Orange Sugar 2022, Bengaluru (India), Seed | Online fashion brand offering multi-category apparel for kids | $635K | 49/100 | |
3rd | Ed-a-Mamma 2020, Mumbai (India), Acquired | Internet first brand offering eco-friendly apparel for kids and mom | $4.9M | 45/100 | |
4th | Internet first brand offering organic sleepwear for mom and kids | $267K | 40/100 | ||
5th | Internet first brand offering organic clothing for kids | $200K | 33/100 | ||
6th | Firstinonline 2021, Erode (India), Unfunded | Firstin
– Firstin Online | - | - | 31/100 |
7th | Snuggling Cloud 2024, Chennai (India), Unfunded | Online fashion brand offering a variety of eco-friendly apparel for babies | - | - | 30/100 |
8th |  Cocoon Care 2019, Mumbai (India), Unfunded | Retailer of organic bamboo baby clothing and related accessory products | - | - | 26/100 |
9th | Internet first brand offering apparel for kids | - | - | 26/100 | |
10th | Internet first brand of organic apparel for kids | - | 26/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Ed-a-Mamma's competitors? Click here to see the top ones
Ed-a-Mamma's Latest cap tables and shareholding
Founders (largest shareholder) own 84.54%, Enterprises own 1.11%, Angels own 12.86% and Other People own 0.75%. The net worth of Ed-a-Mamma's founders is INR 83.5Cr as of Feb 27, 2023.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Founder | 84.54% | 83.5Cr | 8441459 | 1275841 | 7609906 | 4106368 |
1476444 | 4794357 | 5097351 | 4257293 | 8630418 | 8110497 | |
Enterprise | 1.11% | 1.1Cr | 1 | 5 | 1 | 1 |
Angel | 12.86% | 12.7Cr | 5517231 | 2450062 | 3833161 | 4746497 |
8621169 | 1488900 | 4248072 | 3476485 | 9251687 | 4677210 | |
Other People | 0.75% | 74L | 0 | 0 | 0 | 0 |
Other Investors | 0.75% | 74L | 0 | 0 | 0 | 0 |
Total | 100.00% | 98.7Cr | 1938952 | 9403431 | 9977481 | 5145242 |
To unlock detailed Cap Table of Ed-a-Mamma Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of Ed-a-Mamma's Shareholding
Ed-a-Mamma's Investments and acquisitions
Ed-a-Mamma has made no investments or acquisitions yet.
Reports related to Ed-a-Mamma
Here is the latest report on Ed-a-Mamma's geography:
News related to Ed-a-Mamma
Filter this listMedia has covered Ed-a-Mamma for 1 event in last 1 year, It was about company updates.
•
Ed-a-Mamma Expands Retail Footprint with First Store in ChennaiBusiness News This Week•May 22, 2026•Ed-a-Mamma
•
•
Ed-a-Mamma expands product portfolio with launch of accessories, toysFashion Network•Jan 16, 2025•Ed-a-Mamma
•
Ed-a-Mamma enters offline market with its first store in MumbaiFashion Network•Oct 30, 2024•Ed-a-Mamma
•
edamama Raises $35M in FundingFinSMEs•Nov 20, 2023•Ed-a-Mamma, GS Group, Innoven Capital, Gentree and 4 others
•
•
Reliance Retail ties up with Alia Bhatt's Ed-A-Mamma for majority stakeMoneycontrol•Sep 06, 2023•Ed-a-Mamma, Reliance Retail, Reliance Industries
•
•
•
Get curated news about company updates, funding rounds, M&A deals and others. Sign up today!Are you a Founder ?
FAQs about Ed-a-Mamma
Explore our recently published companies
- Robbins-Aviation - Scottsbluff based, 2017 founded, Unfunded company
- Asetaviation - Unfunded company
- Dreamsaviationacademy - Unfunded company
- Dronshop - Unfunded company
- Aam Link - Unfunded company
- Grandlajja - India based, 2020 founded, Unfunded company
