When was Ed-a-Mamma founded?

Ed-a-Mamma was founded in 2020 and raised its 1st funding round 3 years after it was founded.

Where is Ed-a-Mamma located?

Ed-a-Mamma is headquartered in Mumbai, India. It is registered at BH-175 SALT LAKE, Kolkata, KOLKATA, West Bengal, India, 700091.

Which legal entities is Ed-a-Mamma associated with?

Ed-a-Mamma is associated with ETERNALIA CREATIVE & MERCHANDISING PRIVATE LIMITED and 1 other.

How many employees does Ed-a-Mamma have?

As of Aug 31, 2026, the latest employee count at Ed-a-Mamma is 25.

Is Ed-a-Mamma a funded company?

Ed-a-Mamma is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Feb 27, 2023.

How much is Ed-a-Mamma worth?

The last known valuation of Ed-a-Mamma was $***** as of Feb 27, 2023.

When was the latest funding round of Ed-a-Mamma?

Ed-a-Mamma's latest funding was a $***** Seed round on Feb 27, 2023, with participation from 4 investors. Its primary sector is Online Mom & Baby Care. In India, the Online Mom & Baby Care sector has seen $40.2M in funding in 2026 to date.

What is the annual revenue of Ed-a-Mamma?

Annual revenue of Ed-a-Mamma is less than ₹10 Cr as on Mar 31, 2025

Where does Ed-a-Mamma rank among its competitors?

Ed-a-Mamma ranks 2nd amongst 19 active competitors, of which 4 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Kidbea, which secured $148K in Aug, 2026.

Who are the top competitors of Ed-a-Mamma?

Ed-a-Mamma's top competitors include Kidbea, Nap Chief and Greendigo. Among them, Kidbea secured the most recent funding round in August, 2026.

Ed-a-Mamma - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Internet first brand offering eco-friendly apparel for kids and mom. The product catalog includes shirts, skirts, pants, shorts, jumpsuits, maternity wear, books, and more.

Website: edamamma.com
Social
Email ID: *****@edamamma.com
Phone Number: +91 **********
Registered Address: BH-175 SALT LAKE, Kolkata, KOLKATA, West Bengal, India, 700091

Key Metrics

Founded Year

2020

Location

Mumbai, India

Stage

Acquired

Total Funding

$4.9M in 1 round

Latest Funding Round

Seed, Feb 27, 2023, $*****

Last Known Valuation

$***** as on Feb 27, 2023

Investors

Matrix & 5 more

Ranked

2^nd among 19 active competitors

Annual Revenue

0 - ₹10 Cr as on Mar 31, 2025

Employee Count

25 as on Aug 31, 2026

Similar Companies

Kidbea & 74 more

Exit Details

Acquired by Reliance Retail (Sep 06, 2023)

View Ed-a-Mamma's full profile

Ed-a-Mamma is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
Eternalia Media Private Limited CIN: U47711MH2022PTC393065 , India, Active	Nov 03, 2022	₹10 - ₹50 Cr (As on Mar 31, 2025)	138 (As on May 01, 2026)
ETERNALIA CREATIVE & MERCHANDISING PRIVATE LIMITED CIN: U17299WB2019PTC234187 , India, Active	Oct 01, 2019	0 - ₹10 Cr (As on Mar 31, 2025)	16 (As on Aug 01, 2023)

Ed-a-Mamma got acquired by Reliance Retail on Sep 06, 2023.

Click here to take a look at Ed-a-Mamma's acquisition in detail

Ed-a-Mamma has raised a total funding of $4.9M over 1 round. Its latest funding round was a Seed round on Feb 27, 2023 for $*****. 4 investors participated in its latest round. Ed-a-Mamma has 1 institutional investor and 5 angel investors.

Here is the list of recent funding rounds of Ed-a-Mamma:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 27, 2023	7851321	Seed	6337441	4286386	7486929	2241735

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View details of Ed-a-Mamma's funding rounds and investors

The founders of Ed-a-Mamma is Alia Bhatt.

Here are the details of Ed-a-Mamma's key team members:

Alia Bhatt: Founder of Ed-a-Mamma. They are also an angel investor in 3 startups and serve on the board of 1 company.

Ed-a-Mamma's Board of Directors

Ed-a-Mamma's board has 1 active member. Alia Bhatt is part of team.

Here is the list of Ed-a-Mamma's board of directors:

Name	Type	Representing	Status	Duration
Alia Bhatt	Team	-	Current	7y 0m

View details of Ed-a-Mamma's Founder profiles and Board Members

Ed-a-Mamma's employee count trend

Ed-a-Mamma has 25 employees as of Aug 26. Here is Ed-a-Mamma's employee count trend over the years:

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Top competitors of Ed-a-Mamma include Kidbea, Nap Chief and Greendigo. Here is the list of Top 10 competitors of Ed-a-Mamma, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Kidbea 2021, Noida (India), Series A	Chains providing sustainable bamboo and organic cotton apparel for children	$4.63M	Agility Ventures, Venture Catalysts & 48 others	60/100
2nd	Ed-a-Mamma 2020, Mumbai (India), Acquired	Internet first brand offering eco-friendly apparel for kids and mom	$4.9M	Matrix & 5 others	46/100
3rd	Nap Chief 2019, Coimbatore (India), Seed	Internet first brand offering organic sleepwear for mom and kids	$267K	Titan Capital, Wellfound & 4 others	45/100
4th	Greendigo 2018, Mumbai (India), Seed	Internet first brand offering organic clothing for kids	$200K	Exceed Entertainment & 3 others	33/100
5th	Kiggle 2024, Kolkata (India), Unfunded	Manufacturer of organic cotton apparel for babies and kids	-	-	31/100
6th	Snuggling Cloud 2024, Chennai (India), Unfunded	Online fashion brand offering a variety of eco-friendly apparel for babies	-	-	30/100
7th	Dulaar 2021, Mumbai (India), Unfunded	Provider of kids and newborn clothing brand	-	-	29/100
8th	Cocoon Care 2019, Mumbai (India), Unfunded	Retailer of organic bamboo baby clothing and related accessory products	-	-	26/100
9th	Elfin House 2019, Tiruppur (India), Unfunded	Internet first brand offering organic kidswear	-	-	25/100
10th	Halemons 2022, Surat (India), Unfunded	Online platform offering handmade natural cotton childrens clothing	-	-	24/100

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Founders (largest shareholder) own 84.54%, Enterprises own 1.11%, Angels own 12.86% and Other People own 0.75%. The net worth of Ed-a-Mamma's founders is INR 83.5Cr as of Feb 27, 2023. The cap table displayed below is for ETERNALIA CREATIVE & MERCHANDISING PRIVATE LIMITED which is the legal entity associated with Ed-a-Mamma.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	84.54%	83.5Cr	6798314	1355034	3337598	7596869
Alia Bhatt	4462475	6137701	3527965	7081286	8296339	4479321
Enterprise	1.11%	1.1Cr	5	8	6	1
Angel	12.86%	12.7Cr	6551199	7785682	5528508	9864451
Reshma Jairam Shetty	3395843	3895401	1924692	2255907	6212593	4849540
Other People	0.75%	74L	0	0	0	0
Other Investors	0.75%	74L	0	0	0	0
Total	100.00%	98.7Cr	1726433	4542768	9221122	2420419