When was Edmunds.com founded?

Edmunds.com was founded in 1966 and raised its 1st funding round 54 years after it was founded.

Where is Edmunds.com located?

Edmunds.com is headquartered in Santa Monica, United States. It is registered at Santa Monica, California.

How many employees does Edmunds.com have?

As of Aug 31, 2026, the latest employee count at Edmunds.com is 611.

Is Edmunds.com a funded company?

Edmunds.com is a funded company, having raised a total of $***** in its 1st and only funding round, a PE round on Jan 29, 2020.

When was the latest funding round of Edmunds.com?

Edmunds.com's latest funding was a $***** PE round on Jan 29, 2020, with participation from 1 investor.

Where does Edmunds.com rank among its competitors?

Edmunds.com ranks 3rd amongst 129 active competitors, of which 2 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Droom, which secured $3M in Mar, 2025.

Who are the top competitors of Edmunds.com?

Edmunds.com's top competitors include Droom, Copart and CarLotz. Among them, Droom secured the most recent funding round in March, 2025.

Edmunds.com - 2026 Company Profile, Team, Funding & Competitors

Edmunds.com is an acquired company based in Santa Monica (United States), founded in 1966 by Ludwig Arons. It operates as an Online listing platform for multi-category used vehicles & price comparison. Edmunds.com has raised $50M in funding from CarMax. The company has 129 active competitors, including 2 funded and 16 that have exited. Its top competitors include companies like Droom, Copart and CarLotz.

Company Details

Edmunds is an online consumer car review website & listing platform for multi-category used vehicles. It provides dealer inventory, vehicle reviews, shopping tips, photos, videos & feature stories. Its platform allows users to discover & compare new/used cars, SUVs, sedans, luxury vehicles, hybrid/electric vehicles & dealer networks.

Website: www.edmunds.com/
Social
Email ID: *****@edmunds.com, *****@edmunds.com
Registered Address: Santa Monica, California

Key Metrics

Founded Year

1966

Location

Santa Monica, United States

Stage

Acquired

Total Funding

$50M in 1 round

Latest Funding Round

PE, Jan 29, 2020, $*****

Investors

CarMax & 1 more

Ranked

3^rd among 129 active competitors

Employee Count

611 as on Aug 31, 2026

Investment & Acquisitions

Zipflip

Similar Companies

AutoTrader.ca & 390 more

Exit Details

Acquired by CarMax (Apr 01, 2021)

View Edmunds.com's full profile

Edmunds.com is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
EDMUNDS CIN: 40103537218 , Latvia, Active	Apr 20, 2012	€0 - €1M (As on Dec 31, 2024)	1 (As on Dec 31, 2023)	-
EDMUNDS.COM, INC. CIN: 132587380 , United States, Active	Dec 31, 1965	-	482 (As on Dec 31, 2024)	-

Edmunds.com got acquired by CarMax on Apr 01, 2021.

Click here to take a look at Edmunds.com's acquisition in detail

Edmunds.com has raised a total funding of $50M over 1 round. Its latest funding round was a PE round on Jan 29, 2020 for $*****. 1 investor participated in its latest round. Edmunds.com has 2 institutional investors.

Here is the list of recent funding rounds of Edmunds.com:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 29, 2020	9349787	PE	8814193	5238106	6249703	2746747

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View details of Edmunds.com's funding rounds and investors

The founders of Edmunds.com is Ludwig Arons.

Here are the details of Edmunds.com's key team members:

Ludwig Arons: Founder of Edmunds.com.

View details of Edmunds.com's Founder profiles and Board Members

Edmunds.com's employee count trend

Edmunds.com has 611 employees as of Aug 26. Here is Edmunds.com's employee count trend over the years:

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Top competitors of Edmunds.com include Droom, Copart and CarLotz. Here is the list of Top 10 competitors of Edmunds.com, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Droom 2014, Gurugram (India), Series G	Online retailer of used and new automobiles, plus related services	$344M	Digital Garage, Toyota Tsusho & 67 others	74/100
2nd	Copart 1982, Dallas (United States), Public	Online marketplace for used and salvaged vehicles	$1.1M	-	72/100
3rd	Edmunds.com 1966, Santa Monica (United States), Acquired	Online listing platform for multi-category used vehicles & price comparison	$50M	Dover Madison Capital Management, CarMax	67/100
4th	CarLotz 2011, Charlotte (United States), Acquired	Online P2P consignment-based car trading platform	$37M	TRP, Capital Q Ventures & 1 others	64/100
5th	ADESA 1991, Indianapolis (United States), Acquired	Automotive auction and remarketing services provider	-	-	57/100
6th	Rollick 2017, Austin (United States), Series B	Online retailer of new and used recreational vehicles and equipment	$22.4M	LiveOak Venture Partners, London Technology Club ... & 12 others	44/100
7th	RVUniverse 1978, Lincoln (United States), Unfunded	Online classifieds portal for recreational vehicles & motorhomes	-	-	41/100
8th	America's Car Mart 1981, Rogers (United States), Public	Buy here pay here dealership providing used car sales and financing	-	Ranger Investments	39/100
9th	Salvage Direct 1997, Titusville (United States), Acquired	Online auction-based platform for used vehicles	$1.1M	SJF Ventures, Harrell Capital Partners & 1 others	39/100
10th	Classic Cars 2007, Phoenix (United States), Unfunded	Classified portal to buy & sell classic and collector vehicles	-	-	39/100