Where is Eleven located?

Eleven is headquartered in Stockholm, Sweden.

How many employees does Eleven have?

As of May 31, 2026, the latest employee count at Eleven is 61.

Where does Eleven rank among its competitors?

Eleven ranks 2nd amongst 16 active competitors, none of which are funded.

Who are the top competitors of Eleven?

Eleven's top competitors include Lyko, Gents and Parfym.

Eleven - 2026 Company Profile, Team, Funding & Competitors

Eleven is an acquired company based in Stockholm (Sweden), founded in 2004 by Michael Gegerfeldt. It operates as an Online retailer offering multi-category beauty products. The company has 16 active competitors, including 3 that have exited. Its top competitors include companies like Lyko, Gents and Parfym.

Company Details

Eleven is an online retailer offering multi-category beauty products. The product catalog includes skincare, haircare, makeups, fragrances, and more. It offers products from brands such as Adidas, Bio-Oil, Dove, Elizabeth Arden, and others.

Website: eleven.se
Social
Email ID: *****@eleven.se
Phone Number: +46 **********

Key Metrics

Founded Year

2004

Location

Stockholm, Sweden

Stage

Acquired

Investors

Aggregate Media & 1 more

Ranked

2^nd among 16 active competitors

Employee Count

61 as on May 31, 2026

Similar Companies

Nykaa & 3050 more

Exit Details

Acquired by Verdane (Apr 16, 2018)

View Eleven's full profile

Eleven got acquired by Verdane on Apr 16, 2018.

Click here to take a look at Eleven's acquisition in detail

Eleven is a funded company. Eleven has 2 institutional investors.

View details of Eleven's funding rounds and investors

The founders of Eleven is Michael Gegerfeldt.

Here are the details of Eleven's key team members:

Michael Gegerfeldt: Founder & CEO of Eleven.

View details of Eleven's Founder profiles and Board Members

Eleven's employee count trend

Eleven has 61 employees as of May 26. Here is Eleven's employee count trend over the years:

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Top competitors of Eleven include Lyko, Gents and Parfym. Here is the list of Top 10 competitors of Eleven, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Lyko 2003, Stockholm (Sweden), Public	Provider of e-commerce support services	-	Afrimobility, Fidelio Capital	37/100
2nd	Eleven 2004, Stockholm (Sweden), Acquired	Online retailer offering multi-category beauty products	-	Aggregate Media, eEquity	32/100
3rd	Gents 2003, Helsingborg (Sweden), Unfunded	Online retailer offering multi-category beauty products for men	-	-	26/100
4th	Parfym 2005, Stockholm (Sweden), Funding Raised	Online platform offering multi-category beauty care products	-	Priveq	25/100
5th	Bellestore 2014, Vasteras (Sweden), Unfunded	Online retailer selling beauty products and accessories	-	-	24/100
6th	Revolt Beauty 2014, Forshaga (Sweden), Unfunded	Online retailer offering a curated range of beauty products	-	-	24/100
7th	Skincity 2011, Taby (Sweden), Acquired	Online retail platform offering multi-category beauty products	-	-	23/100
8th	JULI 2022, Stockholm (Sweden), Unfunded	Online retailer offering multi category beauty products	-	-	16/100
9th	Askamo 2024, Torsby (Sweden), Unfunded	Platform offering skincare, body care, and hair care products	-	-	16/100
10th	Superbeauty 2020, Morrum (Sweden), Unfunded	Online retailer offering multi-category beauty care products	-	-	16/100