About eEquity
eEquity is a venture capital firm founded in 2010. It is primarily based out of Stockholm, Sweden. As of Jan 2024, eEquity has invested in 34 companies. It primarily invests in Series A round in Sweden based startups. Its investments are spread across a wide range of sectors from Retail to Consumer and Enterprise Applications. Most recently it participated in the $***** Series C round of NA-KD Overall, eEquity portfolio has seen 2 IPOs and 5 acquisitions including key companies like Swap.com , Gordon Delivery and Refunder. A lot of funds co-invest with eEquity, with names like Bonnier Capital sharing a substantial percentage of its portfolio. eEquity has team of 15 people including 2 partners.Key Metrics
Team Members
Rounds of Entry
Series A, Seed & 4 more
Portfolio IPOs
Portfolio Acquisitions
Portfolio Soonicorns
eEquity's List of Top Investments
eEquity has a portfolio of 34 companies. Their most notable investments are in ZOO.se and White Away.Their portfolio spans across Sweden, Denmark, United Kingdom and 2 more locations. They have invested in Retail, Consumer, Enterprise Applications and 7 other sectors, across stages such as Series A, Seed and 4 more. Here is the list of top investments by eEquity:1. Swap.com
Affordable liquidation apparel and shoe store online for the whole family. This online thrift store offers a wide selection of quality second-hand clothing and shoes for women, men, kids, and babies. Categories include dresses, tops, jeans, jackets, swimwear, and more. The business model focuses on reuse and thriftiness, providing an affordable and sustainable way to shop. They offer new arrivals, premium finds, and clearance items. Customers can browse by category, size, and brand. The site features a cart, login, and search functionality. Social media links are available for Instagram, Facebook, Twitter, and TikTok. They provide a platform for discovering unique items and contributing to a better planet by keeping clothes out of landfills. They offer brands, contact us, my account, gift cards, privacy policy, refer a friend, return policy, shipping policy, support, and terms of service.
Key facts about Swap.com
- Founded Year: 2008
- Location: Woodridge (United States)
- Stage: Acquired
- Total Funding till date: $49.6M
- Employee Count: 59 as on Dec 31, 2022
- Investors: Loudspring, Safeguard Scientifics and 5 Others
- Latest Funding Round: Grant (prize money), Sep 30, 2017, $*****
- Highlight: Acquired

2. NA-KD
NA-KD is an online retailer offering multi-category fashion products. The product offerings include apparel, lingerie, footwear and fashion accessories such as jewelry, bags, sunglasses, headgear & watches. It stocks products of brands such as calvin klein, fila, levi's, mango and more. The products are mainly for women and are shipped worldwide.
Key facts about NA-KD
- Founded Year: 2015
- Location: Gothenburg (Sweden)
- Stage: Series C
- Total Funding till date: $153M
- Employee Count: 365 as on Mar 31, 2026
- Investors: La Maison Partners, Salica Investments and 19 Others
- Latest Funding Round: Series C, Jan 09, 2024, $*****
- Highlight: Editors' Pick
3. Vaadin
Developer of Java framework for building modern web applications. It provides tools for creating user interfaces and full-stack applications. The framework offers components, visual editing, and AI assistance for development. It supports building data-heavy applications with features like grids and real-time communication.
Key facts about Vaadin
Gordon offers an online platform providing end-to-end delivery services. Customers can either integrate their website or use a web portal to create delivery requests and select additional services such as picking and packing. After an order has been picked up, the delivery agent can be tracked online. Gordon offers delivery services for local stores and building materials and furniture.
Key facts about Gordon Delivery
- Founded Year: 2015
- Location: Stockholm (Sweden)
- Stage: Public
- Total Funding till date: $17.5M
- Employee Count: 63 as on Jul 01, 2024
- Investors: Edastra Venture Capital, eEquity and 2 Others
- Latest Funding Round: Series A, Jun 22, 2021, $*****
- Highlight: Public
5. Refunder
Refunder is an online platform offering cashback on online purchases. The company provides discounts for categories like electronics, travel, sports, fashion, fun & entertainment, and more. The application is available for Android and iOS users.
Key facts about Refunder
- Founded Year: 2013
- Location: Stockholm (Sweden)
- Stage: Acquired
- Total Funding till date: $4.02M
- Employee Count: 22 as on Jul 01, 2024
- Investors: Bonnier Capital, eEquity and 1 Other
- Latest Funding Round: Series B, Jan 19, 2021, $*****
- Highlight: Acquired
eEquity's Year-on-Year Investment Trends
eEquity has invested in 34 companies over the last 16 years, with an average of 2 new investments annually in the last 10 years. Its most recent first time investment was in Macade and most recent follow-on round was in NA-KD.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 0 | 0 | 0 |
2025 | 0 | 0 | 0 |
2024 | 0 | 1 | 1 |
2023 | 2 | 0 | 2 |
2022 | 4 | 1 | 5 |
2021 | 2 | 0 | 2 |
2020 | 3 | 0 | 3 |
2019 | 1 | 1 | 2 |
2018 | 2 | 1 | 3 |
2017 | 3 | 0 | 3 |
eEquity's Investments by Stage
eEquity is primarily an Early Stage Investor investor majorly investing in Series A (14) rounds where average round size is $86.1M, Seed (6) rounds where average round size is $18.3M and PE (2) rounds where average round size is $2.36M.Stage of entry | No. of Investments |
|---|---|
Series A | 14 |
Seed | 6 |
PE | 2 |
Series B | 2 |
Series C | 1 |
Others | 1 |
Note: We have considered here, only first round of investments
eEquity's Investments by Sector
eEquity has a diverse portfolio, with companies operating in the Retail, Consumer, Enterprise Applications, Consumer Goods and HealthTech. Notably, it has invested in 28 Tech companies, 21 Consumer (B2C) companies, 8 Enterprise (B2B) companies and at least 8 companies focusing on Software.Sector | No. of Investments |
|---|---|
Retail | 17 |
Consumer | 16 |
Enterprise Applications | 5 |
Consumer Goods | 4 |
HealthTech | 2 |
Others | 7 |
Note: We have considered here, only first round of investments
eEquity's Investments by Geography
eEquity has made most investments in Sweden (21), followed by United Kingdom where it has made 2 investments.Country | No. of Investments |
|---|---|
Sweden | 21 |
United Kingdom | 2 |
Denmark | 1 |
Finland | 1 |
United States | 1 |
Note: We have considered here, only first round of investments
eEquity's recent investments
eEquity has not made any investment in 2026 so far.Here are the most recent investments by eEquity:
Date | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Jan 09, 2024 | Sweden | Series C | 5692 | [+2] | |
Dec 04, 2023 | Sweden | Seed | 1063 | - | |
Oct 19, 2023 | Sweden | Series A | 5076 | ||
Oct 06, 2022 | Sweden | Seed | 8309 | [+5] | |
May 04, 2022 | Sweden | Series B | 2703 | - |
IPOs and Publicly Listed companies in eEquity's Portfolio
2 of eEquity's portfolio companies have become public.Here are eEquity's portfolio companies that went public:
Company | IPO Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
- | Jun 22, 2021 | Series A | 2636 | |
- | - | - | 2420 |
Acquired companies in eEquity's Portfolio
5 companies from eEquity's portfolio have been acquired. The most recent acquisition were Refunder in Mar 2023 by Top Group.Here are eEquity's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Mar 03, 2023 | Dec 23, 2016 | Series A | 6463 | |
Nov 02, 2021 | 2020 | PE | 8332 | |
Jun 11, 2019 | Dec 22, 2017 | Series A | 5080 | |
Apr 16, 2018 | - | - | 5560 | |
Aug 05, 2012 | Dec 16, 2016 | Series B | 6010 |
Team profile of eEquity
eEquity has a team of 15 members including 2 Partners located in Sweden. eEquity's team does not sit on the board of any company as of now.Co-investors of eEquity
Over the past 16 years, 62 investors have co-invested in eEquity's portfolio companies. This includes funds and angels.
- Invested before eEquity: Loudspring, Safeguard Scientifics and 22 others have invested in rounds before eEquity. There is 1 company where Loudspring has invested before eEquity and 1 company where Safeguard Scientifics has invested before eEquity.
- Top Co-investors of eEquity: 20 investors entered a company along with eEquity. These include investors like Bonnier Capital (2 companies).
- Invested after eEquity: A total of 18 investors have invested in eEquity's portfolio after their investments. Top Investors include EIC Fund (2 companies), MADE.COM (1 company) and FJ Labs (1 company).
Recent News related to eEquity
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eEquity invests SEK70 million in fashion brand John HenricPrivate Equity Wire•Apr 13, 2022•eEquity, John Henric
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Go North, the next European unicorn, closes a SEK 77.5m seed round led by eEquityPR Newswire•Apr 04, 2022•Go North, Gavia Group, Ernstromgruppen, LeapFrog and 4 others
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Klarna buys price comparison site PriceRunner for exorbitant amountFrenchWeb•Nov 02, 2021•PriceRunner, Klarna, PriceRunner, eEquity
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Akin Gump Advises eEquity on USD195m fourth fundPrivate Equity Wire•Jan 12, 2021•Akin Gump Strauss Hauer & Feld, eEquity
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