When was Elvie founded?

Elvie was founded in 2013 and raised its 1st funding round 4 years after it was founded.

Where is Elvie located?

Elvie is headquartered in London, United Kingdom.

Which legal entities is Elvie associated with?

Elvie is associated with Chiaro Technology Limited and 1 other.

How many employees does Elvie have?

As of Apr 30, 2026, the latest employee count at Elvie is 121.

Is Elvie a funded company?

Elvie is a funded company, having raised a total of $158M across 5 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Mar 22, 2017.

How much is Elvie worth?

The last known valuation of Elvie was £***** as of Sep 15, 2023.

When was the latest funding round of Elvie?

Elvie's latest funding was a $***** Series C round on Apr 26, 2024, with participation from 0 investor.

What is the annual revenue of Elvie?

Annual revenue of Elvie is £77.8M as on Dec 31, 2022.

Where does Elvie rank among its competitors?

Elvie ranks 1st amongst 2 active competitors, none of which are funded.

Who are the top competitors of Elvie?

Elvie's top competitors include Fraupow, Cibus Health and MilkStripUK. Among them, Elvie secured the most recent funding round in April, 2024.

Elvie - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Internet first brand offering wearable breast pumps. The portable wearable breast pump is worn inside a nursing bra for allowing women to pump milk, anywhere and anytime. The device is compatible with both Android and iOS devices and allows users to monitor milk volume in real-time, track pumping history for each breast and control the pump remotely.

Website: elvie.com
Social
Email ID: *****@elvie.com, *****@elvie.com
Phone Number: +44 **********
Part Of

Key Metrics

Founded Year

2013

Location

London, United Kingdom

Stage

Acquired

Total Funding

$158M in 5 rounds

Latest Funding Round

Series C, Apr 26, 2024, $*****

Last Known Valuation

£***** as on Sep 15, 2023

Investors

IPGL & 26 more

Ranked

1^st among 2 active competitors

Annual Revenue

£77.8M as on Dec 31, 2022

Employee Count

121 as on Apr 30, 2026

Similar Companies

Willow & 77 more

Exit Details

Acquired by Willow (Mar 28, 2025)

View Elvie's full profile

Elvie is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Chiaro Technology Limited CIN: 8502405 , United Kingdom, Active	Apr 23, 2013	$89.1M (As on Dec 31, 2021)	243 (As on Dec 31, 2022)
Chiaro Technology Limited CIN: 925778664 , Norway, Active	Jul 22, 2020	$96.3M (As on Dec 31, 2022)	-

Elvie got acquired by Willow on Mar 28, 2025.

Click here to take a look at Elvie's acquisition in detail

Elvie has raised a total funding of $158M over 5 rounds. Its first funding round was on Mar 22, 2017. Elvie has 18 institutional investors and 9 angel investors.

Here is the list of recent funding rounds of Elvie:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 26, 2024	8012566	Series C	3228340	8394644	6526700	9723966
Sep 07, 2021	9664968	Series C	9760342	7147662	9466876	8057235
Jul 27, 2021	2167547	Series C	5463793	4799215	BGF	BlackRock & 3 more

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View details of Elvie's funding rounds and investors

The founders of Elvie are Alexander Asseily, Tania Aube, Jasmine Boler and Jean-David Aube.

Here are the details of Elvie's key team members:

Alexander Asseily: Former Co-Founder of Elvie and founder of 9 other companies, including Zulu Group, Zulu Ecosystems and Elvie. They are also an angel investor in 4 startups and serve on the boards of 2 companies.
Contact Info: 1 email address
Tania Aube: Former Co-Founder of Elvie and founder of 1 other company. They serve on the board of 1 company.
Jasmine Boler: Co-Founder of Elvie.
Jean-David Aube: Co-Founder of Elvie.

Elvie's Board of Directors

Elvie's board has 4 active members. Alexander Asseily, Tania Aube and Simon King are part of team and Samantha Wren is independent board member.

Here is the list of Elvie's board of directors:

Name	Type	Representing	Status	Duration
Alexander Asseily	Team	-	Current	12y 6m
Tania Aube	Team	-	Current	13y 0m
Simon King	Investor	Octopus Ventures	Current	9y 5m
eonhzox	Investor	-	Past	9y 5m
Samantha Wren	Independent board member	-	Current	7y 1m
qxfarhl	Independent board member	-	Past	3y 9m

View details of Elvie's Founder profiles and Board Members

Elvie's employee count trend

Elvie has 121 employees as of Apr 26. Here is Elvie's employee count trend over the years:

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Top competitors of Elvie include Fraupow, Cibus Health and MilkStripUK. Here is the list of Top 10 competitors of Elvie, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Elvie 2013, London (United Kingdom), Acquired	Internet first brand offering wearable breast pumps	$158M	BlackRock, Lightrock & 25 others	77/100
2nd	Fraupow 2020, London (United Kingdom), Unfunded	Retailer of breast pumps, parts, accessories, and related support services	-	-	23/100
3rd	Cibus Health 2012, Oxford (United Kingdom), Deadpooled	Provider of smart bottles for monitoring baby feeding quality	-	-	15/100
4th	MilkStripUK 2017, Leeds (United Kingdom), Deadpooled	Developer of diagnostic test kits for breast milk	-	-	15/100
5th	Bristol Stool Chart 2010, Lanark (United Kingdom), Deadpooled	Provider of mobile app to manage bowel movements	-	-	15/100