When was eMAG founded?

eMAG was founded in 2001 and became a unicorn in 2018, reaching the milestone in 17 years. It raised its 1st funding round 16 years after its incorporation.

Where is eMAG located?

eMAG is headquartered in Bucharest, Romania.

Who is the current CEO of eMAG?

Iulian Stanciu of eMAG. They are also an angel investors in 1 startup.

Which legal entities is eMAG associated with?

eMAG is associated with DANTE INTERNATIONAL SA and 2 others.

How many employees does eMAG have?

As of May 31, 2026, the latest employee count at eMAG is 3485.

Is eMAG a funded company?

eMAG is a funded company, having raised a total of $100M in its 1st and only funding round, a Series D round on Nov 16, 2017.

How much is eMAG worth?

The latest valuation of eMAG is $1B as of Dec 04, 2018.

When was the latest funding round of eMAG?

eMAG's latest funding was a $100M Series D round on Nov 16, 2017, with participation from 1 investor.

What is the annual revenue of eMAG?

Annual revenue of eMAG is more than $1B as on Dec 31, 2021

Is eMAG a Horizontal E-Commerce company?

The primary sector of eMAG is Horizontal E-Commerce.

Where does eMAG rank among its competitors?

eMAG ranks 2nd amongst 52 active competitors, only 1 of which is funded. Recharge.com, which secured $46.4M in Jan, 2025.

Who are the top competitors of eMAG?

eMAG's top competitors include Amazon, Recharge.com and Elefant.ro. Among them, Recharge.com secured the most recent funding round in January, 2025.

eMAG - 2026 Company Profile, Team, Funding, Competitors & Financials

Sectors and market segments that eMAG operate in

eMAG serves in the Retail market segments.The primary business model of eMAG is:

Retail > Horizontal E-Commerce > ***** **** > ***** ******

Company Details

Online marketplace offering multi-category products. The product catalog includes laptops, smartphones, tablets, home appliances, groceries, fashion, personal care, cosmetics, home improvement, sports & outdoor equipment, toys, and more. Its mobile app is available for Android and iOS users.

Website: www.emag.ro/
Social
Email ID: *****@emag.ro
Phone Number: +40 **********
Part Of

Key Metrics

Founded Year

2001

Location

Bucharest, Romania

Stage

Series D

Total Funding

$100M in 1 round

Latest Funding Round

Series D, Nov 16, 2017, $100M

Post Money Valuation

$1B as on Dec 04, 2018

Investors

Naspers & 2 more

Ranked

2^nd among 52 active competitors

Annual Revenue

$1B+ as on Dec 31, 2021

Employee Count

3,485 as on May 31, 2026

Investment & Acquisitions

Extreme Digital & 4 more

Similar Companies

Flipkart & 3657 more

View eMAG's full profile

eMAG is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Agito Sp. Z O.o CIN: 475630 , Poland, Active	Dec 31, 2001	-	-
ALEGE TRADE s.r.o. CIN: 05857376 , Czech Republic, Active	Feb 27, 2017	-	-
DANTE INTERNATIONAL SA CIN: J40/372/2002 , Romania, Active		$1B+ (As on Dec 31, 2021)	-	-

eMAG has raised a total funding of $100M over 1 round. Its latest funding round was a Series D round on Nov 16, 2017 for $100M. 1 investor participated in its latest round. eMAG has 2 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of eMAG:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 16, 2017	$100M	Series D	-	-	-	Naspers

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View details of eMAG's funding rounds and investors

The founders of eMAG is Radu Apostolescu. Iulian Stanciu is the CEO of eMAG.

Here are the details of eMAG's key team members:

Radu Apostolescu: Founder of eMAG.
Contact Info: 1 email address
Iulian Stanciu: CEO of eMAG. They are also an angel investor in 1 startup.
Contact Info: 1 email address

View details of eMAG's Founder profiles and Board Members

eMAG's employee count trend

eMAG has 3,485 employees as of May 26. Here is eMAG's employee count trend over the years:

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Top competitors of eMAG include Amazon, Recharge.com and Elefant.ro. Here is the list of Top 10 competitors of eMAG, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Amazon 1994, Seattle (United States), Public	Online marketplace and cloud computing provider	$8M	Kleiner Perkins, equitywestsecurities.com ... & 47 others	85/100
2nd	eMAG 2001, Bucharest (Romania), Series D	Online marketplace offering multi-category products	$100M	Naspers, Prosus & 1 others	74/100
3rd	Recharge.com 2012, Nijmegen (Netherlands), Acquired	Online retailer of mobile top-ups, gift cards, and payment cards	$60.3M	Prime Ventures, SmartFin & 3 others	69/100
4th	Elefant.ro 2010, Bucharest (Romania), Public	Horizontal Online retailer	$14.3M	Catalyst Romania, Olif & 3 others	53/100
5th	Okazii.ro 2000, Bucharest (Romania), Unfunded	Online marketplace for horizontal products	-	-	49/100
6th	BestValue 2015, Otopeni (Romania), Unfunded	Online retailer offering a wide range of products and accessories	-	-	37/100
7th	IntraSoft Technologies 1996, Kolkata (India), Public	IT enabled software services company	-	Notre Dame, MIT	36/100
8th	RTC 2007, Bucharest (Romania), Acquired	E-distributor offering office supplies for enterprises	$8.83M	Oresa	35/100
9th	Explorado 2020, Bucharest (Romania), Unfunded	Online store offering multi-category products	-	-	32/100
10th	Cora 2003, Bucuresti (Romania), Unfunded	Retailer of consumer goods transitioning customers to a new platform	-	-	25/100

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eMAG has made 1 investments in companies including Zitec. eMAG has also acquired 4 companies including Extreme Digital and Extreme Digital.

Here is the list of investments & acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Oct 22, 2019	Acquisition	Extreme Digital	2001	Budapest (Hungary)
Feb 17, 2017	Investments	Zitec	2003	Bucharest (Romania)
Oct 2015	Acquisition	Extreme Digital	2001	Budapest (Hungary)