When was Embrace founded?

Embrace was founded in 2016 and raised its 1st funding round 1 year after it was founded.

Where is Embrace located?

Embrace is headquartered in Culver City, United States.

Who is the current CEO of Embrace?

Eric Futoran of Embrace. They have also founded 1 company.

How many employees does Embrace have?

As of Aug 31, 2026, the latest employee count at Embrace is 101.

Is Embrace a funded company?

Embrace is a funded company, having raised a total of $79.5M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on May 23, 2017.

When was the latest funding round of Embrace?

Embrace's latest funding was a $***** Series B round on Jul 13, 2023, with participation from 4 investors. Its primary sector is DevOps. In United States, the DevOps sector has seen $363M in funding in 2026 to date.

Where does Embrace rank among its competitors?

Embrace ranks 7th amongst 313 active competitors, of which 41 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Axiom, which secured $15M in Feb, 2025.

Who are the top competitors of Embrace?

Embrace's top competitors include Datadog, Honeycomb and AppDynamics. Among them, Axiom secured the most recent funding round in February, 2025.

Embrace - 2026 Company Profile, Team, Funding & Competitors

Embrace is a series B company based in Culver City (United States), founded in 2016 by Eric Futoran and Fredric Newberg. It operates as a Provider of user-focused observability platform for mobile and web applications. Embrace has raised $79.5M in funding from investors like New Enterprise Associates, Techstars and Pritzker Group. The company has 313 active competitors, including 41 funded and 48 that have exited. Its top competitors include companies like Datadog, Honeycomb and AppDynamics.

Company Details

Provider of user-focused observability platform for mobile and web applications. The platform offers real user monitoring across mobile and web. It ties technical performance to end-user impact. The platform provides insights into user sessions, performance, and network issues. It helps teams identify and solve issues, improve reliability, and deliver digital experiences.

Website: embrace.io
Social
Email ID: *****@embrace.io, *****@embrace.io

Key Metrics

Founded Year

2016

Location

Culver City, United States

Stage

Series B

Total Funding

$79.5M in 5 rounds

Latest Funding Round

Series B, Jul 13, 2023, $*****

Investors

New Enterprise Associates & 28 more

Ranked

7^th among 313 active competitors

Employee Count

101 as on Aug 31, 2026

Investment & Acquisitions

SpeedCurve

Similar Companies

Datadog & 152 more

View Embrace's full profile

Embrace is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
EMBRACE MOBILE, INC CIN: 812555423 , United States, Active	Dec 31, 1999	-	32 (As on Dec 31, 2024)	-

Embrace has raised a total funding of $79.5M over 5 rounds. Its first funding round was on May 23, 2017. Its latest funding round was a Series B round on Jul 13, 2023 for $*****. 4 investors participated in its latest round. Embrace has 23 institutional investors and 6 angel investors.

Here is the list of recent funding rounds of Embrace:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 13, 2023	9403083	Series B	2308972	3448827	5900327	7593619
Oct 20, 2021	4294903	Series B	6002665	6953510	5195904	greycroft & 2 more
Dec 12, 2019	1491340	Series A	4715646	4047460	AV8 Ventures	Y Combinator & 7 more

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View details of Embrace's funding rounds and investors

The founders of Embrace are Eric Futoran and Fredric Newberg. Eric Futoran is the CEO of Embrace.

Here are the details of Embrace's key team members:

Eric Futoran: Co-Founder & CEO of Embrace and founder of 1 other company.
Fredric Newberg: Co-Founder & CTO of Embrace.
Contact Info: 1 email address

View details of Embrace's Founder profiles and Board Members

Embrace's employee count trend

Embrace has 101 employees as of Aug 26. Here is Embrace's employee count trend over the years:

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Top competitors of Embrace include Datadog, Honeycomb and AppDynamics. Here is the list of Top 10 competitors of Embrace, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Datadog 2010, New York City (United States), Public	Provider of integrated platform for monitoring, security, and observability services	$147M	Index Ventures, OpenView & 19 others	80/100
2nd	Honeycomb 2016, San Francisco (United States), Series D	Cloud based application performance monitoring platform	$150M	Headline, Scale Venture Partners & 14 others	71/100
3rd	AppDynamics 2008, San Francisco (United States), Acquired	Cloud based application performance monitoring software provider	$240M	General Atlantic, Altimeter Capital & 21 others	67/100
4th	Highlight 2020, Seattle (United States), Acquired	Provider of open source platform for web application monitoring and debugging	$8.5M	Craft Ventures, Y Combinator & 11 others	67/100
5th	Sentry 2011, San Francisco (United States), Series E	Provider of application performance monitoring and error tracking software solutions	$217M	Accel, New Enterprise Associates & 8 others	66/100
6th	Pepperdata 2012, Sunnyvale (United States), Series B	Cloud based platform offering application performance management solutions	$20.8M	AME Cloud Ventures, Webb Investment Network ... & 14 others	65/100
7th	Embrace 2016, Culver City (United States), Series B	Provider of user-focused observability platform for mobile and web applications	$79.5M	Baroda Ventures, Allianz & 27 others	64/100
8th	Axiom 2010, San Francisco (United States), Series B	Provider of observability and AI engineering platform for event data	$41.4M	Crane Venture Partners, Mango Capital & 4 others	64/100
9th	LogRocket 2016, Cambridge (United States), Series C	AI-powered platform for understanding and optimizing user experiences	$55M	Battery Ventures, Delta-v Capital & 3 others	63/100
10th	Rocket Software 1990, Waltham (United States), Acquired	Provider of continuous application delivery and hybrid cloud solutions	$96.9M	The D. E. Shaw Group, Prospect Capital & 1 others	62/100