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About Greycroft
Greycroft is a venture capital firm founded in 2006. It is primarily based out of New York City, United States. As of Sep 2026, Greycroft is an active investor, having invested in 511 companies, with 12 new investments in the last 12 months. It primarily invests in Series A round in United States based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to High Tech and Consumer. Most recently it participated in the $***** Seed round of Arceus Overall, Greycroft portfolio has seen 33 unicorns, 6 IPOs and 154 acquisitions including key companies like Scopely, Farfetch and data.ai. A lot of funds co-invest with Greycroft, with names like Headline sharing a substantial percentage of its portfolio. Greycroft has team of 40 people including 17 partners.Key Metrics
Team Members
Portfolio Count
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Series A, Seed & 6 more
Portfolio IPOs
Portfolio Acquisitions
Portfolio Soonicorns
Greycroft's List of Top Investments
Greycroft has a portfolio of 511 companies, including 33 unicorns. Their most notable investments are in Breef and Billie.Their portfolio spans across United States, United Kingdom, Germany and 24 more locations. They have invested in Enterprise Applications, High Tech, Consumer and 33 other sectors, across stages such as Series A, Seed and 6 more. Here is the list of top investments by Greycroft:1. Scopely
Developer of interactive entertainment and video games across multiple platforms. The company creates, publishes, and operates immersive games. It utilizes a technology platform to support a diversified portfolio in the games industry. The company focuses on building long-lasting game experiences.
Key facts about Scopely
- Founded Year: 2011
- Location: Culver City (United States)
- Annual Revenue: £1M - £10M as on Dec 31, 2021
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $1.02B
- Employee Count: 3,897 as on Sep 30, 2026
- Investors: InvestX, K2 Global and 70 Others
- Latest Funding Round: Series E, Oct 28, 2020, $*****
- Highlight: Acquired
2. Epic Games
Digital distribution platform for desktop PC games. It offers a range of titles, including free games, mods, and DLC content. The platform features a user-friendly interface for accessing and downloading games. The company also provides online services, such as account management and support, for users and game developers.
Key facts about Epic Games
- Founded Year: 1991
- Location: Cary (United States)
- Valuation: $*****
- Stage: Series F
- Total Funding till date: $8.13B
- Employee Count: 11,961 as on Sep 30, 2026
- Investors: Fidelity Investments, Baillie Gifford and 82 Others
- Latest Funding Round: Series F, Feb 07, 2024, $*****
- Highlight: Editors' Pick
Thrive Market is an online membership-based platform offering organic groceries. Their product catalog includes snacks, beauty products, household products, beverages, etc. The company claims that its users can shop across categories like vegan, paleo, raw, gluten-free, etc. Some of the brands associated with the company are Jackson's honest, Acure, Smarty Pants, etc.
Key facts about Thrive Market
- Founded Year: 2014
- Location: Los Angeles (United States)
- Valuation: $*****
- Stage: Series C
- Total Funding till date: $332M
- Employee Count: 929 as on Sep 30, 2026
- Investors: Western Technology Investment, SIZE and 65 Others
- Latest Funding Round: Series C, Jul 16, 2018, $*****
- Highlight: Editors' Pick
4. Farfetch
Online retailer offering multi-category fashion products. The product catalog includes apparel, handbags, shoes, watches, jewelry, backpacks, belts, and more for men, women, and kids. In addition, the company also offers pre-owned fashion products. Its mobile application is available for Android and iOS platforms.
Key facts about Farfetch
- Founded Year: 2007
- Location: London (United Kingdom)
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $709M
- Employee Count: 3 as on Sep 30, 2026
- Investors: Advent Life Sciences, HPR Capital and 30 Others
- Latest Funding Round: Post IPO, Apr 27, 2020, $*****
- Highlight: Acquired
5. data.ai
AI based market data analysis for generating consumer insights. It visualizes market data to acquire and retain customers, prioritize the roadmap, enter new markets, and optimize ROI. The features of the software include advertisement spend analysis, revenue, and usage tracking, customization of data ingestion, data collaboration and benchmarking, and more.
Key facts about data.ai
- Founded Year: 2010
- Location: San Francisco (United States)
- Stage: Acquired
- Total Funding till date: $157M
- Employee Count: 429 as on Sep 30, 2026
- Investors: Pegasus Tech Ventures, Greenspring Associates and 16 Others
- Latest Funding Round: Series E, Jan 14, 2016, $*****
- Highlight: Acquired
Greycroft's Year-on-Year Investment Trends
Greycroft has invested in 511 companies over the last 20 years, with an average of 28 new investments annually in the last 10 years. In 2025, it made 25 investments, while as of Sep 2026, it has made 12 investments in this year. Its most recent first time investment was in Arceus and most recent follow-on round was in Stability AI.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 9 | 3 | 12 |
2025 | 19 | 6 | 25 |
2024 | 16 | 6 | 22 |
2023 | 19 | 10 | 29 |
2022 | 31 | 28 | 59 |
2021 | 51 | 36 | 87 |
2020 | 32 | 25 | 57 |
2019 | 27 | 25 | 52 |
2018 | 31 | 23 | 54 |
2017 | 36 | 25 | 61 |
Greycroft's Investments by Stage
Greycroft has made 207 investments in Series A stage with an average round size of $18.4M, 164 investments in Seed stage with an average round size of $12M and 60 investments in Series B stage with an average round size of $30.7M.Stage of entry | No. of Investments |
|---|---|
Series A | 207 |
Seed | 164 |
Series B | 60 |
Series C | 14 |
Series D | 5 |
Others | 3 |
Note: We have considered here, only first round of investments
Greycroft's Investments by Sector
Greycroft has a diverse portfolio, with companies operating in the Enterprise Applications, Consumer, FinTech, High Tech and Media & Entertainment. Notably, it has invested in 452 Tech companies, 305 Enterprise (B2B) companies, 283 Software companies and at least 203 companies focusing on Consumer (B2C).Sector | No. of Investments |
|---|---|
Enterprise Applications | 223 |
Consumer | 111 |
FinTech | 66 |
High Tech | 64 |
Media & Entertainment | 59 |
Others | 417 |
Note: We have considered here, only first round of investments
Greycroft's Investments by Geography
Greycroft has made most investments in United States (401), followed by United Kingdom where it has made 15 investments.Country | No. of Investments |
|---|---|
United States | 401 |
United Kingdom | 15 |
Israel | 5 |
Australia | 4 |
Germany | 4 |
Others | 27 |
Note: We have considered here, only first round of investments
Greycroft's recent investments
Greycroft has made 12 investments in 2026 so far. Arceus and Arey are the latest among them.Here are the most recent investments by Greycroft:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Sep 30, 2026 | United States | Seed | 7545 | [+1] | |
Sep 22, 2026 | United States | Series A | 4173 | [+1] | |
Aug 25, 2026 | United States | Series B | 7814 | [+9] | |
Aug 10, 2026 | - | Series B | 5315 | [+5] | |
Aug 05, 2026 | United States | Series G | 6013 | [+9] |
Unicorns in Greycroft's Portfolio
Greycroft has 33 unicorns in its portfolio - Sequen, Hark, Recursive and others. The most recent unicorn in their portfolio is Sequen. It became a unicorn in 2026, 1 years after Greycroft first invested in it.Here is a list of unicorns in Greycroft's portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
52 | Provider of behavior design engine optimizing user experience and business outcomes | 2024 | Long Island City | Series A | {mfxnaq | ||
62 | Online platform for users to discover, create, play and share their favorite audio moments | 2007 | - | Seattle | Series A | brgoxda | |
58 | Developer of algorithms for recursive self-improving artificial intelligence research systems | 2026 | San Francisco | Series A | gdnllnn | ||
53 | Developer of artificial intelligence systems focused on superintelligent reasoning capabilities | 2025 | - | Palo Alto | Series A | {vbmnrs | |
58 | Developer of action conditioned world models for autonomous agentic systems | 2026 | Paris | Seed | binkcdh |
IPOs and Publicly Listed companies in Greycroft's Portfolio
6 of Greycroft's portfolio companies have become public. Reformation got listed on the New York Stock Exchange (NYSE), in Jul 2026 at marketcap of $886M and MNTN got listed on the New York Stock Exchange (NYSE) at marketcap of $759M.Here are Greycroft's portfolio companies that went public:
Company | IPO Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Jul 30, 2026 | - | - | 6747 | |
May 22, 2025 | Sep 26, 2011 | Series B | 5683 | |
Nov 05, 2021 | Jun 28, 2018 | Series C | 2969 | |
Dec 18, 2020 | - | - | 8063 | |
Jun 01, 2020 | - | - | 8456 |
Acquired companies in Greycroft's Portfolio
154 companies from Greycroft's portfolio have been acquired. The most recent acquisition was Bumble.Here are Greycroft's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Oct 13, 2026 | 2020 | Seed | 6845 | |
Aug 04, 2026 | Jul 11, 2017 | Seed | 5736 | |
Jul 09, 2026 | Feb 10, 2020 | Series A | 5982 | |
Jun 22, 2026 | Aug 25, 2014 | Series A | 1013 | |
Jun 18, 2026 | Oct 11, 2013 | Seed | 3233 |
Team profile of Greycroft
Greycroft has a team of 40 members including 17 Partners, 1 Venture Partner and 6 Principals located in United States and France. Greycroft's team sits on the board of 3 companies.Here is a list of top team members in Greycroft:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | Los Angeles | Thrive Market and EBTH | - | |
Partner | Los Angeles | - | - | |
Partner | Los Angeles | - | - | |
Partner | New York City | - | ||
Partner | San Francisco | - | - | |
Partner | San Francisco | - | - | |
Partner | San Francisco | - | - | |
Partner | New York City | - | - | |
Partner | Paris | - | ||
Partner | Los Angeles | - | - | |
Partner | Washington, DC | - |
Co-investors of Greycroft
Over the past 20 years, 2892 investors have co-invested in Greycroft's portfolio companies. This includes funds and angels.
- Invested before Greycroft: Y Combinator, Andreessen Horowitz and 665 others have invested in rounds before Greycroft. There are 13 companies where Y Combinator has invested before Greycroft and 10 companies where Andreessen Horowitz has invested before Greycroft.
- Top Co-investors of Greycroft: 1173 investors entered a company along with Greycroft. These include investors like Headline (22 companies).
- Invested after Greycroft: A total of 1052 investors have invested in Greycroft's portfolio after their investments. Top Investors include Gaingels (16 companies), SVB (13 companies) and Headline (11 companies).
Recent News related to Greycroft
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Arceus Legal Raises $17M in Funding to Expand AI-Driven Legal ServicesSiliconAngle•Oct 01, 2026•Greycroft
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Atlas Motion Raises $11.5M in FundingFinSMEs•Aug 10, 2026•Ravelin Technology, Sunflower Capital, Also Capital, Greycroft
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Mariana Minerals Raises $310M in Series B FundingFinSMEs•Aug 04, 2026•StepStone Group, Mariana Minerals, Khosla Ventures, Greenoaks and 11 others
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Hark has raised $700 Million in new Series A Fundingintelligence360•Jun 02, 2026•Align Ventures, Parkway VC, Brookfield Asset Management, ARK Investment Management and 12 others
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NVIDIA AI-Powered Supercomputers Lead MLPerf 2024 BenchmarksSecurityInformed•May 19, 2026•Nvidia, Prime Movers Lab, Salesforce Ventures, Tamarack Global and 8 others
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Recursive Raises $650 Million at $4.65 Billion Valuation for Self-Improving AI ResearchPulse 2.0•May 14, 2026•Recursive AI, Google Ventures, Greycroft, Recursive and 2 others
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Jesse & Ben’s Raises Series A to Accelerate Hyper-Growth and National Retail ExpansionTipRanks•May 07, 2026•Jesse and Ben's, Rich Products Ventures, Midnight Venture Partners, Willow and 3 others
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Axiom, led by 25-year-old Hong LeWan, just raised 1.4 billion.Sina•Apr 06, 2026•B Capital, Madrona, Toyota Ventures, Axiom and 2 others
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Sequen Raises $16M in Series A FundingFinSMEs•Mar 17, 2026•White Star Capital, Threshold, Greycroft, Sequen
