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About Greycroft

Greycroft is a venture capital firm founded in 2006. It is primarily based out of New York City, United States. As of Mar 2026, Greycroft is an active investor, having invested in 478 companies, with 18 new investments in the last 12 months. It primarily invests in Series A round in United States based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to High Tech and Consumer. Most recently it participated in the $***** Series A round of Sequen Overall, Greycroft portfolio has seen 25 unicorns, 6 IPOs and 145 acquisitions including key companies like Bird, Scopely and Flutterwave. A lot of funds co-invest with Greycroft, with names like Headline sharing a substantial percentage of its portfolio. Greycroft has team of 75 people including 26 partners.
Key Metrics
Portfolio Count
Portfolio Locations
Rounds of Entry
Series A, Seed & 6 more
Portfolio IPOs
Portfolio Acquisitions
Portfolio Unicorns
Portfolio Soonicorns
Deals in last 12 months

Greycroft's List of Top Investments

Greycroft has a portfolio of 478 companies, including 25 unicorns. Their most notable investments are in Spil.lyas and Seed.Their portfolio spans across United States, United Kingdom, Germany and 20 more locations. They have invested in Enterprise Applications, High Tech, Consumer and 30 other sectors, across stages such as Series A, Seed  and 6 more. Here is the list of top investments by Greycroft:

1. Bird

App-based rental platform providing self-drive electric kick-scooters. Users can locate, and reserve electric kick-scooters through the app. They can unlock vehicles by scanning the QR codes, ride the scooters, and park in legal parking spaces at the end of the ride. The kick-scooters include self-reporting damage sensors, self-sealing tires, dual anti-tipping kickstands, and anti-theft encryption. App is available for both Android and iOS devices.

Key facts about Bird

Developer of interactive entertainment and video games across multiple platforms. The company creates, publishes, and operates immersive games. It utilizes a technology platform to support a diversified portfolio in the games industry. The company focuses on building long-lasting game experiences.

Key facts about Scopely

  • Founded Year: 2011
  • Location: Culver City (United States)
  • Annual Revenue: £3.31M as on Dec 31, 2021
  • Last Known Valuation: $*****
  • Stage: Acquired
  • Total Funding till date: $1.02B
  • Employee Count: 3,783 as on Mar 31, 2026
  • Investors: Cross Creek, InvestX and 70 Others
  • Latest Funding Round: Series E, Oct 28, 2020, $*****
  • Highlight: Acquired
Digital distribution platform for desktop PC games. It offers a range of titles, including free games, mods, and DLC content. The platform features a user-friendly interface for accessing and downloading games. The company also provides online services, such as account management and support, for users and game developers.

Key facts about Epic Games

Thrive Market is an online membership-based platform offering organic groceries. Their product catalog includes snacks, beauty products, household products, beverages, etc. The company claims that its users can shop across categories like vegan, paleo, raw, gluten-free, etc. Some of the brands associated with the company are Jackson's honest, Acure, Smarty Pants, etc.

Key facts about Thrive Market

  • Founded Year: 2014
  • Location: Los Angeles (United States)
  • Valuation: $*****
  • Stage: Series C
  • Total Funding till date: $332M
  • Employee Count: 871 as on Mar 31, 2026
  • Investors: SIZE, Greycroft and 64 Others
  • Latest Funding Round: Series C, Jul 16, 2018, $*****
  • Highlight: Editors' Pick
Provider of payment solutions for online and physical business transactions. It offers tools for accepting payments, payouts, transfers, and creating online stores. The company provides application programming interfaces for developers to integrate payment functionalities. It also facilitates tuition payments and event ticket purchases.

Key facts about Flutterwave

Greycroft's Investments by Stage

Greycroft has made 203 investments in Series A stage with an average round size of $11.7M, 163 investments in Seed stage with an average round size of $12M and 56 investments in Series B stage with an average round size of $26.5M.
Here are Greycroft's investments by stage:
Stage of entry
No. of Investments
Series A
203
Seed
163
Series B
56
Series C
14
Series D
5
Others
3
Breakdown of Greycroft's investments by stage of entrySeries A (203)Seed (163)
Note: We have considered here, only first round of investments

Greycroft's Investments by Sector

Greycroft has a diverse portfolio, with companies operating in the Enterprise Applications, Consumer, FinTech, High Tech and Retail. Notably, it has invested in 430 Tech companies, 287 Enterprise (B2B) companies, 268 Software companies and at least 193 companies focusing on Consumer (B2C).
Here are Greycroft's investments by sector:
Sector
No. of Investments
Enterprise Applications
220
Consumer
113
FinTech
69
High Tech
64
Retail
61
Others
422
Breakdown of Greycroft's investments by sectorsEnterprise Applic... (220)Consumer (113)
Note: We have considered here, only first round of investments

Greycroft's Investments by Geography

Greycroft has made most investments in United States (393), followed by United Kingdom where it has made 17 investments.
Here are Greycroft's investments by geography:
Country
No. of Investments
United States
393
United Kingdom
17
Israel
5
Australia
4
Germany
4
Others
25
Breakdown of Greycroft's investments by countriesUnited States (393)United Kingdom (17)
Note: We have considered here, only first round of investments

Greycroft's recent investments

Greycroft has made 3 investments in 2026 so far. Sequen and AMI Labs are the latest among them.
Here are the most recent investments by Greycroft:
Date
Company
Location
Round Details
Round Amount
Co-Investors
Mar 17, 2026
United States
Series A
8704
Mar 10, 2026
France
Seed
4128
Jan 21, 2026
United States
Series D
1120
Dec 09, 2025
United States
Seed
4730
  [+5]
Nov 07, 2025
United States
Series A
8081

Unicorns in Greycroft's Portfolio

Greycroft has 25 unicorns in its portfolio - OpenEvidence, Hippocratic AI, Together AI and others. The most recent unicorn in their portfolio is OpenEvidence. It became a unicorn in 2025.
Here is a list of unicorns in Greycroft's portfolio:
Tracxn Score
Company
Short Description
Founded year
Sector
Location
Company Stage
First Investment/ Acquisition Details
79
AI powered medical search platform for healthcare professionals
2021
Cambridge
Series D
pibmlrj
66
Developer of safety-focused generative AI for healthcare
2022
Palo Alto
Series C
lfbfemy
72
Provider of a platform for developing, fine-tuning, and deploying AI models
2022
San Francisco
Series B
jwgkpmk
72
Developer of generative AI models for image, video, audio, and 3D
2021
London
Seed
zxv{qka
63
Provider of auto and home insurance solutions
2017
Columbus
Series D
rlhyrnw

IPOs and Publicly Listed companies in Greycroft's Portfolio

6 of Greycroft's portfolio companies have become public. MNTN got listed on the New York Stock Exchange (NYSE), in May 2025 at marketcap of $759M and Bird got listed on the New York Stock Exchange (NYSE).
Here are Greycroft's portfolio companies that went public:
Company
IPO Date
First Invested on
First Round of Investment
Round Size
May 22, 2025
Sep 26, 2011
Series B
1390
Nov 05, 2021
Jun 28, 2018
Series C
8590
Feb 11, 2021
2020
Seed
9925
Dec 18, 2020
-
-
7373
Jun 01, 2020
-
-
7679

Acquired companies in Greycroft's Portfolio

145 companies from Greycroft's portfolio have been acquired. The most recent acquisition were Ostro in Mar 2026 by Veeva Systems for $100M.
Here are Greycroft's portfolio companies that got acquired most recently:
Company
Acquisition Date
First Invested on
First Round of Investment
Round Size
Mar 10, 2026
Nov 30, 2022
Series B
9725
Feb 24, 2026
Oct 17, 2023
Seed
3726
Feb 06, 2026
2011
Series A
9038
Jan 09, 2026
Jul 23, 2020
Series A
4415
Dec 10, 2025
Nov 13, 2023
Seed
8039

Team profile of Greycroft

Greycroft has a team of 75 members including 26 Partners, 1 Venture Partner and 18 Principals located in United States, Australia and 1 more location. Greycroft's team sits on the board of 8 companies.
Here is a list of top team members in Greycroft:
Name
Designation
Location
Board Memberships
Contact Details
Partner
United States
-
-
Partner
Los Angeles
-
Partner
New York City
Public, HealthVerity and 3 more
-
Partner
Los Angeles
-
-
Partner
West Hollywood
-
Partner
Los Angeles
-
-
Partner
Los Angeles
-
-
Partner
New York City
-
Partner
San Francisco
-
-
Partner
Phoenix
-
-
Partner
New York City
-
-

Co-investors of Greycroft

Over the past 20 years, 2830 investors have co-invested in Greycroft's portfolio companies. This includes funds and angels.

  • Invested before GreycroftY Combinator, SV Angel and 665 others have invested in rounds before Greycroft. There are 13 companies where Y Combinator has invested before Greycroft and 11 companies where SV Angel has invested before Greycroft.
  • Top Co-investors of Greycroft1137 investors entered a company along with Greycroft. These include investors like Headline (22 companies).
  • Invested after GreycroftA total of 1026 investors have invested in Greycroft's portfolio after their investments. Top Investors include Gaingels (16 companies), SVB (14 companies) and Headline (11 companies).

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