When was Ethika founded?

Ethika was founded in 1999 and raised its 1st funding round 16 years after it was founded.

Where is Ethika located?

Ethika is headquartered in San Clemente, United States. It is registered at San Clemente, California.

How many employees does Ethika have?

As of Dec 31, 2022, Ethika has 133 employees, reflecting a 26% year-over-year decline in headcount.

Is Ethika a funded company?

Ethika is a funded company, having raised a total of $***** in its 1st and only funding round, a Unattributed round on Jan 21, 2015.

When was the latest funding round of Ethika?

Ethika's latest funding was a $***** Unattributed round on Jan 21, 2015, with participation from 0 investor. Its primary sector is Fashion Tech. In United States, the Fashion Tech sector has seen $207M in funding in 2026 to date.

Where does Ethika rank among its competitors?

Ethika ranks 24th amongst 42 active competitors, of which 4 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Play Out Apparel, which secured $574K in Feb, 2022.

Who are the top competitors of Ethika?

Ethika's top competitors include Savage X Fenty, Lively and True&Co.. Among them, Play Out Apparel secured the most recent funding round in February, 2022.

Ethika - 2026 Company Profile, Funding & Competitors

Ethika is an early stage company based in San Clemente (United States), founded in 1999. It operates as an Internet first brand offering innerwear. Ethika has raised $2M in funding. The company has 42 active competitors, including 4 funded and 6 that have exited. Its top competitors include companies like Savage X Fenty, Lively and True&Co..

Company Details

Ethika is an underwear focused brand. It started out as Ethika productions which created videos/DVDs for action sports, artists, etc. In the beginning, it used to manufacture underwear only for the Ethika Familie which includes numerous sportsmen, artists and musicians. But now it caters to the entire public. Target audience includes men, women and kids. Every season they release multiple collaborations with brands, artists and athletes and share their Ethika stories.

Website: www.ethika.com/
Social
Email ID: *****@ethika.com
Registered Address: San Clemente, California

Key Metrics

Founded Year

1999

Location

San Clemente, United States

Stage

Early Stage

Total Funding

$2M in 1 round

Latest Funding Round

Unattributed, Jan 21, 2015, $*****

Ranked

24^th among 42 active competitors

Employee Count

133 as on Dec 31, 2022

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Ethika is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ETHIKA INC CIN: 260338590 , United States, Active	Dec 26, 999	-	133 (As on Dec 31, 2022)	-

Ethika has raised a total funding of $2M over 1 round.

Here is the list of recent funding rounds of Ethika:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 21, 2015	6350749	Unattributed	8676109	3663349	9381351	5738751

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Ethika's employee count trend

Ethika has 133 employees as of Dec 22. The total employee count is 27.0% lower than what it was in Dec 21. Here is Ethika's employee count trend over the years:

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Top competitors of Ethika include Savage X Fenty, Lively and True&Co.. Here is the list of Top 10 competitors of Ethika, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Savage X Fenty 2017, El Segundo (United States), Series C	Internet first brand of innerwear for men and women	$310M	Neuberger Berman, Avenir Growth Capital & 17 others	61/100
2nd	Lively 2015, New York City (United States), Acquired	Internet-first lingerie brand	$15M	Notable Capital, New Forest Ventures & 4 others	50/100
3rd	True&Co. 2012, San Francisco (United States), Acquired	Women's bras, underwear, and more designed for comfort and support	$6M	FCVC, Cota Capital & 15 others	48/100
4th	PSD 2007, Irvine (United States), Unfunded	Internet first brand offering innerwear for men and women	-	-	42/100
5th	Evelyn & Bobbie 2015, Portland (United States), Unfunded	Private label brand of inner wear for women	-	-	47/100
6th	Richer Poorer 2010, Dana Point (United States), Acquired	Internet-first brand offering innerwear apparel for men, women and kids	-	-	41/100
7th	Cuddl Duds 1921, Chicago (United States), Acquired	Internet first brand offering innerwear apparel brand for men & women	-	-	35/100
8th	Play Out Apparel 2018, New York City (United States), Seed	Internet first brand offering innerwear for women and men	$574K	Loyal, Alibaba	34/100
9th	Swimsuits For All 2005, Keyport (United States), Unfunded	Inclusive swimwear for all women, sizes 4-44, promoting body positivity	-	-	31/100
10th	Flint and Tinder 2012, New York City (United States), Acqui-Hired	Men's underwear online	$4.04M	BoxGroup, Lerer Hippeau	27/100
24th	Ethika 1999, San Clemente (United States), Early Stage	Internet first brand offering innerwear	$2M	-	24/100