When was Ethique founded?

Ethique was founded in 2012 and raised its 1st funding round 3 years after it was founded.

Where is Ethique located?

Ethique is headquartered in Christchurch, New Zealand. It is registered at Level 3, 47 Salisbury Street, Christchurch Central, Christchurch, 8013, New Zealand.

Which legal entities is Ethique associated with?

Ethique is associated with ETHIQUE LIMITED and 1 other.

How many employees does Ethique have?

As of Mar 31, 2026, the latest employee count at Ethique is 51.

Is Ethique a funded company?

Ethique is a funded company, having raised a total of $500K across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2015.

When was the latest funding round of Ethique?

Ethique's latest funding was a $***** Seed round on Sep 30, 2017, with participation from 0 investor.

Where does Ethique rank among its competitors?

Ethique ranks 1st amongst 17 active competitors, none of which are funded.

Who are the top competitors of Ethique?

Ethique's top competitors include Kiss The Earth, Wairere Heights and Bodhi. Among them, Ethique secured the most recent funding round in September, 2017.

Ethique - 2026 Company Profile, Team, Funding & Competitors

Ethique is an acquired company based in Christchurch (New Zealand), founded in 2012 by Brianne Marie West. It operates as an Internet-first brand for skin & hair products. Ethique has raised $500K in funding. The company has 17 active competitors, including 1 that has exited. Its top competitors include companies like Kiss The Earth, Wairere Heights and Bodhi.

Company Details

Ethique is an internet-first brand for skin & hair products. The catalog includes body wash bar, shampoo, in-shower containers, and laundry bar & stain remover and also they offer pet cleaning and house cleaning products whose ingredients are from plant resources. They are partnered with HUHA and World Animal Protection organizations among others and claim to support the cause.

Website: ethique.com
Social
Email ID: *****@ethique.com
Phone Number: +64 **********
Registered Address: Level 3, 47 Salisbury Street, Christchurch Central, Christchurch, 8013, New Zealand

Key Metrics

Founded Year

2012

Location

Christchurch, New Zealand

Stage

Acquired

Total Funding

$500K in 2 rounds

Latest Funding Round

Seed, Sep 30, 2017, $*****

Investors

Icehouse Ventures & 36 more

Ranked

1^st among 17 active competitors

Employee Count

51 as on Mar 31, 2026

Similar Companies

Pilgrim & 884 more

Exit Details

Acquired by Bansk Group (Jun 01, 2020)

View Ethique's full profile

Ethique is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ETHIQUE LIMITED CIN: 3152626 , New Zealand, Active	Oct 27, 2010	-	-
ETHIQUE LTD CIN: 14740621 , United Kingdom, Active	Mar 18, 2023	-	-

Ethique got acquired by Bansk Group on Jun 01, 2020.

Click here to take a look at Ethique's acquisition in detail

Ethique has raised a total funding of $500K over 2 rounds. Its first funding round was on 2015. Ethique has 7 institutional investors and 30 angel investors.

Here is the list of recent funding rounds of Ethique:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 30, 2017	5574322	Seed	1393390	7101497	6260173	9741419
2015	7548	Seed	8896	6443	3012	6622

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View details of Ethique's funding rounds and investors

The founders of Ethique is Brianne Marie West.

Here are the details of Ethique's key team members:

Brianne Marie West: Founder & CEO of Ethique and founder of 1 other company. They serve on the board of 1 company.

Ethique's Board of Directors

Ethique's board has 3 active members. Brianne Marie West is part of team and Anthony John Jenkinson and Christopher Vincent Kelly are independent board members.

Here is the list of Ethique's board of directors:

Name	Type	Representing	Status	Duration
Brianne Marie West	Team	-	Current	15y 4m
Anthony John Jenkinson	Independent board member	-	Current	5y 5m
mxfdahl	Independent board member	-	Current	1y 1m

View details of Ethique's Founder profiles and Board Members

Ethique's employee count trend

Ethique has 51 employees as of Mar 26. Here is Ethique's employee count trend over the years:

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Top competitors of Ethique include Kiss The Earth, Wairere Heights and Bodhi. Here is the list of Top 10 competitors of Ethique, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Ethique 2012, Christchurch (New Zealand), Acquired	Internet-first brand for skin & hair products	$500K	Icehouse Ventures, Greenlight Ventures NZ ... & 35 others	39/100
2nd	Kiss The Earth 2022, Mount Maunganui (New Zealand), Unfunded	Retailer of Blue Lotus-based wellness products	-	-	24/100
3rd	Wairere Heights 2020, Northland (New Zealand), Unfunded	Producer of beeswax cosmetics, honey, and candles; offers farm stays	-	-	24/100
4th	Bodhi 2015, Kerikeri (New Zealand), Unfunded	Platform offering handmade personal care products	-	-	24/100
5th	Dear Heart 2020, Dunedin (New Zealand), Unfunded	Manufacturer of handmade vegan bath and body products	-	-	24/100
6th	MooGoo 2005, Mangere (New Zealand), Unfunded	Manufacturer of natural, cruelty-free skincare and haircare products	-	-	24/100
7th	Earthbar 2018, Papakura (New Zealand), Unfunded	Natural beauty bars and body care products, palm oil free	-	-	24/100
8th	Frankie Apothecary 2015, Auckland (New Zealand), Unfunded	Online brand offering skin care products	-	-	24/100
9th	Zurma 2011, Christchurch (New Zealand), Unfunded	Producer of certified organic essential oils and natural skincare products	-	-	24/100
10th	Poet Botanicals 2020, Island Bay (New Zealand), Unfunded	Retailer of natural aroma products and self-care kits	-	-	24/100