When was Pilgrim founded?

Pilgrim was founded in 2019 and raised its 1st funding round within a year of its incorporation.

Where is Pilgrim located?

Pilgrim is headquartered in Mumbai, India. It is registered at 803, 8th Floor, Wing E of Times Square Building, Andheri Kurla Road, Marol, Andheri East, Mumbai Maharashtra, Marol Naka, Mumbai, Mumbai, Maharashtra, India, 400059.

Which legal entities is Pilgrim associated with?

Pilgrim is associated with HEAVENLY SECRETS PRIVATE LIMITED and 1 other.

How many employees does Pilgrim have?

As of Aug 31, 2025, Pilgrim has 438 employees, reflecting a 59% year-over-year growth in headcount.

Is Pilgrim a funded company?

Pilgrim is a funded company, having raised a total of $50M across 8 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 06, 2019.

How much is Pilgrim worth?

The latest valuation of Pilgrim is $***** as of Mar 18, 2025. This marks a decline of 3% from its peak valuation of $379M in Nov, 2019. This marks a decline of 3% from its peak valuation of $379M in Nov, 2019.

When was the latest funding round of Pilgrim?

Pilgrim's latest funding was a $***** Series B round on Mar 13, 2025, with participation from 6 investors. Its primary sector is Beauty & Personal Care Products. In India, the Beauty & Personal Care Products sector has seen $36.7M in funding in 2026 to date.

What is the annual revenue of Pilgrim?

Annual revenue of Pilgrim is ₹418Cr as on Mar 31, 2025.

Where does Pilgrim rank among its competitors?

Pilgrim ranks 1st amongst 405 active competitors, of which 31 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Pilgrim, which secured $8.01M in Mar, 2025.

Who are the top competitors of Pilgrim?

Pilgrim's top competitors include Mamaearth, Clensta and Nat Habit. Among them, Pilgrim secured the most recent funding round in March, 2025.

Pilgrim - 2026 Company Profile, Team, Funding, Competitors & Financials

Pilgrim is a series B company based in Mumbai (India), founded in 2019 by Gagan Deep Makker and Anurag Kedia. It operates as an Online brand offering multi-category natural beauty care products. Pilgrim has raised $50M in funding from investors like Fireside Ventures, Vertex Ventures and Rukam Capital, with a current valuation of $*****. The company has 405 active competitors, including 31 funded and 11 that have exited. Its top competitors include companies like Mamaearth, Clensta and Nat Habit.

Company Details

Online brand offering multi-category natural beauty care products. It includes face wash, serums, shampoo, hair mask, body scrub, body butter, fragrances, mens care products, and more. The claims the products are natural ingredient, vegan, no chemical products.

Website: discoverpilgrim.com
Social
Email ID: *****@discoverpilgrim.com
Phone Number: +91 **********
Registered Address: 803, 8th Floor, Wing E of Times Square Building, Andheri Kurla Road, Marol, Andheri East, Mumbai Maharashtra, Marol Naka, Mumbai, Mumbai, Maharashtra, India, 400059

Key Metrics

Founded Year

2019

Location

Mumbai, India

Stage

Series B

Total Funding

$50M in 8 rounds

Latest Funding Round

Series B, Mar 13, 2025, $*****

Post Money Valuation

$***** as on Mar 18, 2025

Investors

Fireside Ventures & 52 more

Ranked

1^st among 405 active competitors

Annual Revenue

₹418Cr as on Mar 31, 2025

Employee Count

438 as on Aug 31, 2025

Similar Companies

Mamaearth & 738 more

View Pilgrim's full profile

Pilgrim is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ROSEMARY AND LIME LTD CIN: 13579398 , United Kingdom, Active	Aug 22, 2021	$3.65K (As on Aug 31, 2023)	1 (As on Aug 31, 2022)
HEAVENLY SECRETS PRIVATE LIMITED CIN: U52609MH2019PTC329867 , India, Active	Aug 28, 2019	$49.4M (As on Mar 31, 2025)	579 (As on Apr 01, 2026)

Pilgrim has raised a total funding of $50M over 8 rounds. Its first funding round was on Nov 06, 2019. Its latest funding round was a Series B round on Mar 13, 2025 for $*****. 6 investors participated in its latest round. Pilgrim has 13 institutional investors and 40 angel investors.

Here is the list of recent funding rounds of Pilgrim:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 13, 2025	3573511	Series B	5756856	6019860	4910909	2133692
Aug 13, 2024	3843873	Series B	5744733	2987888	4248376	Mirabilis Investment Trust & 2 more
Sep 26, 2023	8842872	Conventional Debt	7339873	3523834	9141115	Vertex Ventures & 2 more

Access funding benchmarks and valuations. Sign up today!

View details of Pilgrim's funding rounds and investors

The founders of Pilgrim are Gagan Deep Makker and Anurag Kedia. Anurag Kedia is the CEO of Pilgrim.

Here are the details of Pilgrim's key team members:

Gagan Deep Makker: Co-Founder of Pilgrim and founder of 1 other company. They serve on the board of 1 company.
Contact Info: 2 phone numbers
Anurag Kedia: Co-Founder & CEO of Pilgrim. They serve on the boards of 2 companies.
Contact Info: 1 phone number

Pilgrim's Board of Directors

Pilgrim's board has 4 active members. Vinay Singh, Kanika Mayar, Gagan Deep Makker and Anurag Kedia are part of team.

Here is the list of Pilgrim's board of directors:

Name	Type	Representing	Status	Duration
Gagan Deep Makker	Team	-	Current	6y 9m
Anurag Kedia	Team	-	Current	6y 9m
Vinay Singh	Investor	-	Current	4y 11m
Kanika Mayar	Investor	-	Current	2y 8m

View details of Pilgrim's Founder profiles and Board Members

Pilgrim's employee count trend

Pilgrim has 438 employees as of Aug 25. The total employee count is 58.0% more than what it was in Aug 24. Here is Pilgrim's employee count trend over the years:

Uncover Pilgrim's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Pilgrim include Mamaearth, Clensta and Nat Habit. Here is the list of Top 10 competitors of Pilgrim, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Pilgrim 2019, Mumbai (India), Series B	Online brand offering multi-category natural beauty care products	$50M	Fireside Ventures, Stride Ventures & 51 others	76/100
2nd	Mamaearth 2016, Gurugram (India), Public	Online brand offering toxin-free beauty products	$89.3M	Peak XV Partners, Stellaris & 14 others	73/100
3rd	Clensta 2016, Delhi (India), Series B	Provider of D2C personal care brand powered by science and nature	$12.8M	Indian Angel Network Fund, Vrindavan Finvest ... & 94 others	70/100
4th	Nat Habit 2018, Gurugram (India), Series B	Online platform offering beauty and skincare products	$17M	Nat Habit Angel Investors Trust, Fireside Ventures ... & 25 others	70/100
5th	Honasa Consumer 2016, Gurugram (India), Public	Retailer of beauty and personal care products with digital presence	-	-	63/100
6th	Inde Wild 2021, Mumbai (India), Seed	Retailer of ayurvedic skincare and hair care products	$8M	SoGal Ventures, Unilever Ventures & 3 others	62/100
7th	The Ayurveda 2021, Gurugram (India), Series A	Online platform offering multi-category ayurvedic-based beauty and wellness products	$612K	Shiprocket, GetVantage & 9 others	60/100
8th	The Moms Co 2016, Gurugram (India), Acquired	Internet First Brand provides natural skincare products for mothers, babies, and general hair and body care	$15.3M	DSG Consumer Partners, Saama & 13 others	59/100
9th	Juicy Chemistry 2014, Coimbatore (India), Series A	Online private label brand selling skin and hair care products	$7.56M	Verlinvest, Spring & 3 others	58/100
10th	Vilvah Store 2017, Coimbatore (India), Unfunded	Internet First Brand Provides skincare and cosmetics products	-	-	56/100

Get insights and benchmarks for competitors of 2M+ companies! Sign up today!

Looking for more details on Pilgrim's competitors? Click here to see the top ones

Founders own 40.57%, Funds (largest shareholder) own 48.08%, Enterprises own 0.89% and Angels own 4.18%. The net worth of Pilgrim's founders is INR 1,340Cr as of Mar 13, 2025.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	40.57%	1,340Cr	5024113	5156977	2229434	3918821
Anurag Kedia	6421576	6161840	1499426	6941249	4924733	6018992
Gagan Deep Makker	4243814	9558957	6924110	1658274	6876726	5753593
Fund	48.08%	1,590Cr	1968006	4093665	9883177	4896302
Vertex Ventures	5153669	4860249	7253121	4885457	8272233	2415441
Mirabilis Investment Trust	52	15	15	92	69	27
NSFO	6	7	8	5	5	5
Fireside Ventures	6339698	2196056	1845084	9090246	5748611	1272551
Enterprise	0.89%	29.5Cr	0	0	0	0
Angel	4.18%	138Cr	4018	5091	7065	9869
ESOP Pool	6.04%	199Cr	986178	392271	785939	753443
Other Investors	0.24%	7.86Cr	0	0	0	0
Total	100.00%	3,300Cr	9061902	4958754	2957332	9920328