When was Pilgrim founded?

Pilgrim was founded in 2019 and raised its 1st funding round within a year of its incorporation.

Where is Pilgrim located?

Pilgrim is headquartered in Mumbai, India. It is registered at 803, 8th Floor, Wing E of Times Square Building, Andheri Kurla Road, Marol, Andheri East, Mumbai Maharashtra, Marol Naka, Mumbai, Mumbai, Maharashtra, India, 400059.

Who is the current CEO of Pilgrim?

Anurag Kedia of Pilgrim. They have also founded 1 company.

Which legal entities is Pilgrim associated with?

Pilgrim is associated with HEAVENLY SECRETS PRIVATE LIMITED and 1 other.

How many employees does Pilgrim have?

As of Aug 31, 2025, the latest employee count at Pilgrim is 438.

Is Pilgrim a funded company?

Pilgrim is a funded company, having raised a total of $50M across 8 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 06, 2019.

How much is Pilgrim worth?

The latest valuation of Pilgrim is $***** as of Mar 18, 2025.

When was the latest funding round of Pilgrim?

Pilgrim's latest funding was a $***** Series B round on Mar 13, 2025, with participation from 6 investors.

What is the annual revenue of Pilgrim?

Annual revenue of Pilgrim is between ₹100 Cr and ₹500 Cr as on Mar 31, 2025

Where does Pilgrim rank among its competitors?

Pilgrim ranks 2nd amongst 679 active competitors, of which 43 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Innovist, which secured $5.7M in Apr, 2025.

Who are the top competitors of Pilgrim?

Pilgrim's top competitors include Innovist, mCaffeine and Honasa Consumer. Among them, Innovist secured the most recent funding round in April, 2025.

Pilgrim - 2026 Company Profile, Team, Funding, Competitors & Financials

Pilgrim is a series B company based in Mumbai (India), founded in 2019 by Gagan Deep Makker and Anurag Kedia. It operates as an Online brand offering multi-category natural beauty care products. Pilgrim has raised $50M in funding from investors like Fireside Ventures, Vertex Ventures and NSFO, with a current valuation of $*****. The company has 679 active competitors, including 43 funded and 12 that have exited. Its top competitors include companies like Innovist, mCaffeine and Honasa Consumer.

Company Details

Online brand offering multi-category natural beauty care products. It includes face wash, serums, shampoo, hair mask, body scrub, body butter, fragrances, mens care products, and more. The claims the products are natural ingredient, vegan, no chemical products.

Website: discoverpilgrim.com
Social
Email ID: *****@discoverpilgrim.com
Phone Number: +91 **********
Registered Address: 803, 8th Floor, Wing E of Times Square Building, Andheri Kurla Road, Marol, Andheri East, Mumbai Maharashtra, Marol Naka, Mumbai, Mumbai, Maharashtra, India, 400059

Key Metrics

Founded Year

2019

Location

Mumbai, India

Stage

Series B

Total Funding

$50M in 8 rounds

Latest Funding Round

Series B, Mar 13, 2025, $*****

Post Money Valuation

$***** as on Mar 18, 2025

Investors

Fireside Ventures & 54 more

Ranked

2^nd among 679 active competitors

Annual Revenue

₹100 - ₹500 Cr as on Mar 31, 2025

Employee Count

438 as on Aug 31, 2025

Similar Companies

Innovist & 816 more

View Pilgrim's full profile

Pilgrim is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ROSEMARY AND LIME LTD CIN: 13579398 , United Kingdom, Active	Aug 22, 2021	£0 - £1M (As on Aug 31, 2023)	1 (As on Aug 31, 2022)
HEAVENLY SECRETS PRIVATE LIMITED CIN: U52609MH2019PTC329867 , India, Active	Aug 28, 2019	₹100 - ₹500 Cr (As on Mar 31, 2025)	594 (As on May 01, 2026)

Pilgrim has raised a total funding of $50M over 8 rounds. Its first funding round was on Nov 06, 2019. Its latest funding round was a Series B round on Mar 13, 2025 for $*****. 6 investors participated in its latest round. Pilgrim has 15 institutional investors and 40 angel investors.

Here is the list of recent funding rounds of Pilgrim:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 13, 2025	8645614	Series B	5577633	5083323	1042644	3505536
Aug 13, 2024	9010820	Series B	5431628	2466740	2883002	Mirabilis Investment Trust & 2 more
Aug 23, 2023	5481224	Series B	1231198	4009016	Vertex Ventures	NSFO & 4 more

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View details of Pilgrim's funding rounds and investors

The founders of Pilgrim are Gagan Deep Makker and Anurag Kedia. Anurag Kedia is the CEO of Pilgrim.

Here are the details of Pilgrim's key team members:

Gagan Deep Makker: Co-Founder of Pilgrim and founder of 1 other company. They serve on the board of 1 company.
Contact Info: 1 email address and 2 phone numbers
Anurag Kedia: Co-Founder & CEO of Pilgrim. They serve on the boards of 2 companies.
Contact Info: 1 phone number

Pilgrim's Board of Directors

Pilgrim's board has 4 active members. Vinay Singh, Kanika Mayar, Gagan Deep Makker and Anurag Kedia are part of team.

Here is the list of Pilgrim's board of directors:

Name	Type	Representing	Status	Duration
Gagan Deep Makker	Team	-	Current	7y 1m
Anurag Kedia	Team	-	Current	7y 1m
Vinay Singh	Investor	-	Current	5y 3m
Kanika Mayar	Investor	-	Current	3y 1m

View details of Pilgrim's Founder profiles and Board Members

Pilgrim's employee count trend

Pilgrim has 438 employees as of Aug 25. The total employee count is 58.0% more than what it was in Aug 24. Here is Pilgrim's employee count trend over the years:

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Top competitors of Pilgrim include Innovist, mCaffeine and Honasa Consumer. Here is the list of Top 10 competitors of Pilgrim, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Innovist 2018, Gurugram (India), Acquired	Retailer of personal care products for hair skin and sun	$19.2M	72 Ventures, Sauce & 51 others	78/100
2nd	Pilgrim 2019, Mumbai (India), Series B	Online brand offering multi-category natural beauty care products	$50M	Vertex Growth, Fireside Ventures & 53 others	76/100
3rd	mCaffeine 2015, Mumbai (India), Series C	Retailer of caffeinated skin and hair care products	$48.4M	Amicus Capital Partners, Paragon Partners ... & 99 others	74/100
4th	Honasa Consumer 2016, Gurugram (India), Public	Retailer of beauty and personal care products with digital presence	$126M	Fireside Ventures, Peak XV Partners & 16 others	73/100
5th	Be Bodywise 2021, Mumbai (India), Funding Raised	Online brand offering multi-category beauty, health, and wellness products	-	Soonicorn Capital	69/100
6th	The Good Glamm Group 2015, Delhi (India), Deadpooled	Brand of beauty and personal care products	$352M	L'Occitane, Amazon & 62 others	66/100
7th	MyGlamm 2015, Mumbai (India), Unfunded	Platform for beauty and personal care products	-	-	65/100
8th	Plum 2013, Thane (India), Series C	Internet first brand of vegan skincare, haircare, body care, and fragrance products	$51.7M	Unilever Ventures, Faering Capital & 5 others	65/100
9th	Believe 2019, Singapore (Singapore), Series C	Manufacturer of vegan and cruelty free halal certified personal products	$81.2M	Jungle Ventures, Accel & 21 others	64/100
10th	WishCare 2019, Kolkata (India), Seed	Retailer of skincare and hair care products for personal grooming	$2.4M	Unilever Ventures, Twenty Nine Capital Partners ... & 1 others	63/100

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Founders own 40.57%, Funds (largest shareholder) own 48.08%, Enterprises own 0.89% and Angels own 4.18%. The net worth of Pilgrim's founders is INR 1,340Cr as of Mar 13, 2025.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	40.57%	1,340Cr	4519903	3343746	3862130	6462956
Anurag Kedia	2177635	6464430	5502979	2322357	1837006	9356516
Gagan Deep Makker	1665548	7184607	8578067	8715459	7101537	8258134
Fund	48.08%	1,590Cr	5291835	4229521	3777833	8058494
Fireside Ventures	7105115	5475919	4425712	7101003	9198381	9161681
Vertex Ventures	4456756	9941483	2579814	9158943	4804441	7075108
NSFO	2	3	4	2	6	6
Enterprise	0.89%	29.5Cr	0	0	0	0
Angel	4.18%	138Cr	2711	6633	9505	8217
ESOP Pool	6.04%	199Cr	689951	743490	564791	977809
Other Investors	0.24%	7.86Cr	0	0	0	0
Total	100.00%	3,300Cr	6394140	2856759	2343542	7041026