When was Ethnicity founded?

Ethnicity was founded in 2008 and raised its 1st funding round 11 years after it was founded.

Where is Ethnicity located?

Ethnicity is headquartered in Mumbai, India. It is registered at D-202, Synthofine Estate, Off Aarey Road Behind Virvani Industrial Estate, Gorega, on East, Bandra Suburban, Mumbai, Maharashtra, India, 400063.

Which legal entities is Ethnicity associated with?

Ethnicity is associated with NEXON OMNIVERSE LIMITED and 1 other.

How many employees does Ethnicity have?

As of Aug 31, 2026, the latest employee count at Ethnicity is 103.

Is Ethnicity a funded company?

Ethnicity is a funded company, having raised a total of $68.7M across 5 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Mar 28, 2019.

How much is Ethnicity worth?

The latest valuation of Ethnicity is $***** as of Sep 01, 2025.

When was the latest funding round of Ethnicity?

Ethnicity's latest funding was a $***** Series B round on Sep 01, 2025, with participation from 36 investors. Its primary sector is Apparel Brands. In India, the Apparel Brands sector has seen $64.3M in funding in 2026 to date.

What is the annual revenue of Ethnicity?

Annual revenue of Ethnicity is between ₹500 Cr and ₹1,000 Cr as on Mar 31, 2025

Where does Ethnicity rank among its competitors?

Ethnicity ranks 5th amongst 208 active competitors, of which 4 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was House of Chikankari, which secured $2.65M in Apr, 2026.

Who are the top competitors of Ethnicity?

Ethnicity's top competitors include KALKI, House of Chikankari and Vedant Fashions. Among them, House of Chikankari secured the most recent funding round in April, 2026.

Ethnicity - 2026 Company Profile, Team, Funding, Competitors & Financials

Ethnicity is a series B company based in Mumbai (India), founded in 2008. It operates as an Ethnic apparel brand for women and men. Ethnicity has raised $68.7M in funding from investors like Capri Loans, Harsh Nirman Infracreations and B2V Ventures, with a current valuation of $*****. The company has 208 active competitors, including 4 funded and 6 that have exited. Its top competitors include companies like KALKI, House of Chikankari and Vedant Fashions.

Company Details

Ethnicity is an Indian fashion brand offering contemporary ethnic wear for men, women, and kids.

Website: ethnicity.in
Social
Email ID: *****@ethnicity.in
Phone Number: +91 **********
Registered Address: D-202, Synthofine Estate, Off Aarey Road Behind Virvani Industrial Estate, Gorega, on East, Bandra Suburban, Mumbai, Maharashtra, India, 400063

Key Metrics

Founded Year

2008

Location

Mumbai, India

Stage

Series B

Total Funding

$68.7M in 5 rounds

Latest Funding Round

Series B, Sep 01, 2025, $*****

Post Money Valuation

$***** as on Sep 01, 2025

Investors

Capri Loans & 95 more

Ranked

5^th among 208 active competitors

Annual Revenue

₹500 - ₹1,000 Cr as on Mar 31, 2025

Employee Count

103 as on Aug 31, 2026

Similar Companies

KALKI & 194 more

View Ethnicity's full profile

Ethnicity is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
NEXON OMNIVERSE LIMITED CIN: U52100MH2011PLC221613 , India, Active	Sep 07, 2011	₹500 - ₹1,000 Cr (As on Mar 31, 2025)	3936 (As on May 01, 2026)
S.j. Financial Advisory Llp CIN: AAB-3929 , India, Active	Mar 12, 2013	0 - ₹10 Cr (As on Mar 31, 2025)	-

Ethnicity has raised a total funding of $68.7M over 5 rounds. Its first funding round was on Mar 28, 2019. Its latest funding round was a Series B round on Sep 01, 2025 for $*****. 36 investors participated in its latest round. Ethnicity has 22 institutional investors and 74 angel investors.

Here is the list of recent funding rounds of Ethnicity:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 01, 2025	4468958	Series B	9351295	9811514	1572029	3189742
Oct 20, 2023	1916367	Series B	6861211	8910346	9312002	Ashish Kacholia & 15 more
Apr 09, 2022	1670961	Series B	4065419	7596822	B2V Ventures	Rakesh Biyani Trust & 27 more

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View details of Ethnicity's funding rounds and investors

Here are the details of Ethnicity's key team members:

Ameet Panchal: CEO of Ethnicity. They serve on the board of 1 company.
Contact Info: 1 email address

Ethnicity's Board of Directors

Ethnicity's board has 3 active members. Vivek Taparia, Amit Ladsaria and Rajesh Sethuraman are independent board members.

Here is the list of Ethnicity's board of directors:

Name	Type	Representing	Status	Duration
ym{wcse	Team	-	Past	6y 2m
Vivek Taparia	Independent board member	-	Current	3y 7m
kcvof{d	Independent board member	-	Current	2y 2m
yyyghno	Independent board member	-	Past	8y 7m
twgyyns	Independent board member	-	Past	9y 9m
vfwsxef	Independent board member	-	Past	3y 7m
miwpusf	Independent board member	-	Past	8y 1m

View details of Ethnicity's Founder profiles and Board Members

Ethnicity's employee count trend

Ethnicity has 103 employees as of Aug 26. Here is Ethnicity's employee count trend over the years:

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Top competitors of Ethnicity include KALKI, House of Chikankari and Vedant Fashions. Here is the list of Top 10 competitors of Ethnicity, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	KALKI 2007, Mumbai (India), Late Stage	Retail chain of Indian ethnic wear for women, men, and children	$26.4M	Parichay Commotrade, Lighthouse & 2 others	61/100
2nd	House of Chikankari 2020, Delhi (India), Series A	Provider of hand-embroidered Chikankari apparel for men and women	$3.35M	LetsVenture, Alluvium & 20 others	58/100
3rd	Vedant Fashions 2002, Kolkata (India), Public	Retail chains providing traditional wedding and celebration wear for families	$42M	Kedaara, Matajeeexport & 94 others	57/100
4th	Suta 2016, Mumbai (India), Unfunded	Designer blouses and sarees online retailer	-	-	55/100
5th	Ethnicity 2008, Mumbai (India), Series B	Ethnic apparel brand for women and men	$68.7M	Sharrp Ventures, Corel Traders & 94 others	51/100
6th	House of Masaba 2009, Mumbai (India), Acquired	Online retailer of womenswear, menswear, jewellery, and bridal collections	$1M	Salarpuria Group, Purple Style Labs & 9 others	50/100
7th	Indya 2016, Noida (India), Funding Raised	Multi channel fashion brand offering a range of traditional and contemporary ethnic wear	-	Elevation Capital, Lighthouse Canton	46/100
8th	Neerus Ensembles 1971, Hyderabad (India), Unfunded	Retailer of women's ethnic wear and bridal apparel	-	-	44/100
9th	Manyavar 1999, Kolkata (India), Unfunded	Retailer of Indian celebration wear for men, women, and kids	-	Kedaara	43/100
10th	Aachho 2018, Jaipur (India), Unfunded	Online platform offering multi-category fashion products for womens	-	-	42/100

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Founders (largest shareholder) own 35.01%, Funds own 15.33%, Enterprises own 25.54% and Angels own 19.73%. The net worth of Ethnicity's founders is INR 877Cr as of Sep 01, 2025.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	35.01%	877Cr	9254712	6256700	1974535	2348287
Fund	15.33%	384Cr	3670970	4162857	2288430	3145148
Jupiter Trust	0	0	0	0	0	0
Kapur Family Trust	0	0	0	0	0	0
Enterprise	25.54%	640Cr	1669039	2070070	1780165	6117849
Angel	19.73%	494Cr	7365914	5001212	6924919	9687870
Ashish Kacholia	4030	7353	9708	3140	2474	9507
Jagdish Naresh	83	63	72	22	10	68
Other People	4.39%	110Cr	6085	9771	5823	9960
Total	100.00%	2,510Cr	7046676	2812846	3218012	3472019