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Ethos - About the company

Ethos is a public company based in Austin (United States), founded in 2016 by Lingke W and Peter Colis. It operates as a Provider of online platform for term, whole, and universal life insurance. Ethos has raised $337M in funding from investors like Accel, General Catalyst and SoftBank Vision Fund. The company has 5 active competitors, including 2 funded and 1 that has exited. Its top competitors include companies like Everdays, Globe Life and Bluestone Life.

Sectors and market segments that Ethos operate in

Ethos serves in the FinTech, InsurTech market segments.The primary business model of Ethos are:

Company Details

Provider of online platform for term, whole, and universal life insurance. The platform offers options for creating wills and trusts. Estate planning tools and resources are available through the platform. The company facilitates no-medical-exam life insurance policies.
Social
X
Email ID
*****@ethos.com
Phone Number
+1 **********
Registered Address
75 Hawthorne St, Suite 2000 San Francisco, CA 94105
Key Metrics
Founded Year
2016
Location
Austin, United States
Stage
Public
Total Funding
$337M in 3 rounds
Latest Funding Round
Investors
Ranked
Employee Count
302 as on Aug 31, 2025
Similar Companies
Exit Details
Public

Ethos's IPO details

Ethos got listed on Jan 29, 2026.
Click here to take a look at Ethos's IPO in detail
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Ethos's funding and investors

Ethos has raised a total funding of $337M over 3 rounds. Its first funding round was on Oct 30, 2018. Its latest funding round was a Series D round on Jul 21, 2021 for $100M. 9 investors participated in its latest round. Ethos has 26 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Ethos:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jul 21, 2021
$100M
Series D
$2.7B
-
May 11, 2021
$202M
Series D
$2B
-
Oct 30, 2018
$35M
Series B
-
-
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Ethos' founders and board of directors

Founder? Claim Profile
The founders of Ethos are Lingke W and Peter Colis.
Here are the details of Ethos' key team members:

Ethos' Board of Directors

Ethos's board has 12 active members. Bipin Elavummoottil Philip is part of team and Roelof Botha, Peter Colis, Vipul Sharma, Nate Niparko, Kyle Doherty, Anan Kashyap, Khozema Shipchandler, John Kunze, Tyson Clark, Lingke Wang and Priscilla Hung are independent board members.
Here is the list of Ethos' board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
0y 6m
Independent board member
-
Current
6y 10m
Independent board member
-
Current
6y 10m
Independent board member
-
Current
4y 11m
Independent board member
-
Current
6y 10m
Independent board member
-
Current
5y 2m
Independent board member
-
Current
4y 5m
Independent board member
-
Current
4y 11m
Independent board member
-
Current
6y 10m
Independent board member
-
Current
6y 10m
Independent board member
-
Current
6y 10m
Independent board member
-
Current
5y 2m

Ethos' employee count trend

Ethos has 302 employees as of Aug 25. The total employee count is 61.0% more than what it was in Aug 24. Here is Ethos's employee count trend over the years:
Employee count trend for Ethos
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Ethos's Competitors and alternates

Top competitors of Ethos include Everdays, Globe Life and Bluestone Life. Here is the list of Top 10 competitors of Ethos, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Ethos
Ethos
2016, Austin (United States), Public
Provider of online platform for term, whole, and universal life insurance
$337M
71/100
2nd
Logo for Everdays
Everdays
2017, Birmingham (United States), Series A
App-based platform for cremation services
$17M
45/100
3rd
Logo for Globe Life
Globe Life
1900, Mckinney (United States), Unfunded
Provider of life and supplemental health insurance products
-
-
24/100
4th
Logo for Bluestone Life
Bluestone Life
2015, Burlington (United States), Seed
Life insurance carrier
$2.32M
-
24/100
5th
Logo for Madison Brokerage
Madison Brokerage
2006, Morristown (United States), Funding Raised
Life insurance brokerage firm
-
18/100
6th
Logo for CoverageNow
CoverageNow
2016, Bellevue (United States), Deadpooled
Platform for on-demand life insurances
-
-
14/100
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Looking for more details on Ethos's competitors? Click here to see the top ones

Ethos's Investments and acquisitions

Ethos has made no investments or acquisitions yet.

Reports related to Ethos

Here is the latest report on Ethos's geography:

News related to Ethos

lockFilter this list
Media has covered Ethos for a total of 20 events in the last 1 year, 5 of them have been about partnerships and 3 about company updates.
Ethos Announces Early Lock-Up ReleaseGlobeNewswireMay 13, 2026Ethos
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