When was FabFitfun founded?

FabFitfun was founded in 2010 and raised its 1st funding round 5 years after it was founded.

Where is FabFitfun located?

FabFitfun is headquartered in Beverly Hills, United States. It is registered at Los Angeles, California.

Who is the current CEO of FabFitfun?

Daniel Broukhim and Michael Broukhim s of FabFitfun. Daniel Broukhim has also founded 1 company and is angel investors in 4 startups, including Charlie.

How many employees does FabFitfun have?

As of Mar 31, 2026, the latest employee count at FabFitfun is 488.

Is FabFitfun a funded company?

FabFitfun is a funded company, having raised a total of $94.6M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jun 05, 2015.

When was the latest funding round of FabFitfun?

FabFitfun's latest funding was a $***** Series A round on Oct 31, 2019, with participation from 1 investor. Its primary sector is Horizontal E-Commerce. In United States, the Horizontal E-Commerce sector has seen $519M in funding in 2026 to date.

Where does FabFitfun rank among its competitors?

FabFitfun ranks 1st amongst 671 active competitors, of which 5 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Grove, which secured $15M in Oct, 2024.

Who are the top competitors of FabFitfun?

FabFitfun's top competitors include Staples, Grove and Italic. Among them, Grove secured the most recent funding round in October, 2024.

FabFitfun - 2026 Company Profile, Team, Funding & Competitors

FabFitfun is a series A company based in Beverly Hills (United States), founded in 2010 by Daniel Broukhim, Michael Broukhim and Katie Echevarria Rosen Kitchens. It operates as an Online retailer offering subscription-based multi-category products. FabFitfun has raised $94.6M in funding from investors like Upfront Ventures, New Enterprise Associates and Milano Investment Partners. The company has 671 active competitors, including 5 funded and 25 that have exited. Its top competitors include companies like Staples, Grove and Italic.

Company Details

Online retailer offering subscription-based multi-category products. The product catalog includes fashion accessories, clothing, crockery, candles, cosmetics, etc. The user has to enter information and preferences and the company delivers the package four times a year.

Website: fabfitfun.com
Social
Registered Address: Los Angeles, California

Key Metrics

Founded Year

2010

Location

Beverly Hills, United States

Stage

Series A

Total Funding

$94.6M in 3 rounds

Latest Funding Round

Series A, Oct 31, 2019, $*****

Investors

Upfront Ventures & 28 more

Ranked

1^st among 671 active competitors

Employee Count

488 as on Mar 31, 2026

Investment & Acquisitions

PupBox & 2 more

Similar Companies

Staples & 5467 more

View FabFitfun's full profile

FabFitfun is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Fabfitfun, Inc. CIN: 474054491 , United States, Active	Dec 31, 2009	-	307 (As on Dec 31, 2024)	-

FabFitfun has raised a total funding of $94.6M over 3 rounds. Its first funding round was on Jun 05, 2015. Its latest funding round was a Series A round on Oct 31, 2019 for $*****. 1 investor participated in its latest round. FabFitfun has 25 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of FabFitfun:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 31, 2019	7807366	Series A	9663026	6796286	3311926	7012852
Jan 30, 2019	4619216	Series A	7764035	1913237	4927677	New Enterprise Associates & 2 more
Jun 05, 2015	6736429	Seed	8628970	8129381	New Enterprise Associates & 1 more	Draft Ventures & 7 more

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View details of FabFitfun's funding rounds and investors

The founders of FabFitfun are Daniel Broukhim, Michael Broukhim and Katie Echevarria Rosen Kitchens. Daniel Broukhim and Michael Broukhim are the CEOs of FabFitfun.

Here are the details of FabFitfun's key team members:

Daniel Broukhim: Co-CEO and Co-Founder of FabFitfun and founder of 1 other company. They are also an angel investor in 4 startups and serve on the board of 1 company.
Michael Broukhim: Co-CEO / Co-Founder of FabFitfun and founder of 1 other company. They are also an angel investor in 3 startups and serve on the board of 1 company.
Katie Echevarria Rosen Kitchens: Co-Founder of FabFitfun.
Contact Info: 1 email address

FabFitfun's Board of Directors

FabFitfun's board has 3 active members. Daniel Broukhim, Michael Broukhim and Mood Rowghani are independent board members.

Here is the list of FabFitfun's board of directors:

Name	Type	Representing	Status	Duration
Daniel Broukhim	Independent board member	-	Current	10y 11m
kmvd{{k	Independent board member	-	Current	4y 3m
dnulubw	Independent board member	-	Current	4y 3m

View details of FabFitfun's Founder profiles and Board Members

FabFitfun's employee count trend

FabFitfun has 488 employees as of Mar 26. Here is FabFitfun's employee count trend over the years:

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Top competitors of FabFitfun include Staples, Grove and Italic. Here is the list of Top 10 competitors of FabFitfun, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	FabFitfun 2010, Beverly Hills (United States), Series A	Online retailer offering subscription-based multi-category products	$94.6M	TriplePoint Capital, SIZE & 27 others	76/100
2nd	Staples 1986, Framingham (United States), Acquired	Online retailer of office supplies, technology, print services, and furniture	-	Cerberus Capital Management, Prospect Capital ... & 11 others	75/100
3rd	Grove 2012, San Francisco (United States), Public	Online subscription-based platform providing cleaning products and beauty products	$527M	Glynn Capital, Norwest & 44 others	69/100
4th	Italic 2018, Walnut (United States), Series B	Online membership-based marketplace platform offering multi-category products	$86.9M	Index Ventures, Global Founders Capital & 22 others	67/100
5th	Urban Outfitters 1970, Philadelphia (United States), Public	Online retailer of on-trend clothing, accessories, home decor, and gifts	-	-	64/100
6th	Saks Fifth Avenue 1867, New York City (United States), Acquired	Online retailer of apparel, accessories, beauty products, and home goods	$500M	Insight Partners, STORY3 Capital Partners ... & 5 others	62/100
7th	Bespoke Post 2011, New York City (United States), Series B	Lifestyle subscription club for men.	$48.9M	Entrepreneurs Roundtable Accelerator, NewSpring ... & 15 others	61/100
8th	Cratejoy 2013, Austin (United States), Series A	Online marketplace offering subscription-based boxes	$6.2M	CRV, SV Angel & 11 others	44/100
9th	Paparazzi Accessories 2011, Atlanta (United States), Unfunded	Online retailer of affordable fashion jewelry and related accessories	-	-	44/100
10th	Silhouette 1982, United States, Unfunded	Online retailer of eyewear, providing optical frames and sunglasses	-	-	39/100

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FabFitfun has made 1 investment in Flossy and acquired PupBox and PupBox.

Here is the list of these investments and acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Mar 19, 2024	Acquisition	PupBox	2014	San Francisco (United States)
Aug 18, 2022	Investments	Flossy	2020	Los Angeles (United States)
Nov 15, 2017	Acquisition	PupBox	2014	San Francisco (United States)