When was FabFitfun founded?

FabFitfun was founded in 2010 and raised its 1st funding round 5 years after it was founded.

Where is FabFitfun located?

FabFitfun is headquartered in Beverly Hills, United States. It is registered at Los Angeles, California.

Who is the current CEO of FabFitfun?

Katie Echevarria Rosen Kitchens of FabFitfun.

How many employees does FabFitfun have?

As of Jul 31, 2026, the latest employee count at FabFitfun is 498.

Is FabFitfun a funded company?

FabFitfun is a funded company, having raised a total of $94.6M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jun 05, 2015.

When was the latest funding round of FabFitfun?

FabFitfun's latest funding was a $***** Series A round on Oct 31, 2019, with participation from 1 investor. Its primary sector is Horizontal E-Commerce. In United States, the Horizontal E-Commerce sector has seen $529M in funding in 2026 to date.

Where does FabFitfun rank among its competitors?

FabFitfun ranks 2nd amongst 311 active competitors, of which 4 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Grove, which secured $15M in Oct, 2024.

Who are the top competitors of FabFitfun?

FabFitfun's top competitors include Staples, Grove and Italic. Among them, Grove secured the most recent funding round in October, 2024.

FabFitfun - 2026 Company Profile, Team, Funding & Competitors

Company Details

Online retailer offering subscription-based multi-category products. The product catalog includes fashion accessories, clothing, crockery, candles, cosmetics, etc. The user has to enter information and preferences and the company delivers the package four times a year.

Website: fabfitfun.com
Social
Registered Address: Los Angeles, California

Key Metrics

Founded Year

2010

Location

Beverly Hills, United States

Stage

Series A

Total Funding

$94.6M in 3 rounds

Latest Funding Round

Series A, Oct 31, 2019, $*****

Investors

Upfront Ventures & 29 more

Ranked

2^nd among 311 active competitors

Employee Count

498 as on Jul 31, 2026

Investment & Acquisitions

PupBox & 2 more

Similar Companies

Staples & 2444 more

View FabFitfun's full profile

FabFitfun is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
Fabfitfun, Inc. CIN: 474054491 , United States, Active	Dec 31, 2009	-	307 (As on Dec 31, 2024)	-

FabFitfun has raised a total funding of $94.6M over 3 rounds. Its first funding round was on Jun 05, 2015. Its latest funding round was a Series A round on Oct 31, 2019 for $*****. 1 investor participated in its latest round. FabFitfun has 26 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of FabFitfun:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 31, 2019	5038159	Series A	5322793	7213734	2419923	7426021
Jan 30, 2019	2881689	Series A	9460431	7762417	3513635	New Enterprise Associates & 2 more
Jun 05, 2015	5905559	Seed	8673872	4815520	New Enterprise Associates & 1 more	Draft Ventures & 7 more

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View details of FabFitfun's funding rounds and investors

The founders of FabFitfun is Katie Echevarria Rosen Kitchens.

Here are the details of FabFitfun's key team members:

Katie Echevarria Rosen Kitchens: CEO & Co-Founder of FabFitfun.
Contact Info: 1 email address

FabFitfun's Board of Directors

FabFitfun's board has 3 active members. Mood Rowghani, Daniel Broukhim and Michael Broukhim are independent board members.

Here is the list of FabFitfun's board of directors:

Name	Type	Representing	Status	Duration
Mood Rowghani	Independent board member	-	Current	7y 6m
xfhkoyq	Independent board member	-	Current	9y 6m
asswoch	Independent board member	-	Current	8y 6m

View details of FabFitfun's Founder profiles and Board Members

FabFitfun's employee count trend

FabFitfun has 498 employees as of Jul 26. Here is FabFitfun's employee count trend over the years:

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Top competitors of FabFitfun include Staples, Grove and Italic. Here is the list of Top 10 competitors of FabFitfun, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Staples 1986, Framingham (United States), Acquired	Online retailer of office supplies, technology, print services, and furniture	-	HarbourVest Partners, Prospect Capital & 11 others	73/100
2nd	FabFitfun 2010, Beverly Hills (United States), Series A	Online retailer offering subscription-based multi-category products	$94.6M	Founders Circle Capital, SIZE & 28 others	71/100
3rd	Grove 2012, San Francisco (United States), Public	Online subscription-based platform providing cleaning products and beauty products	$527M	Glynn Capital, Lone Pine Capital & 45 others	69/100
4th	Italic 2018, Walnut (United States), Series B	Online membership-based marketplace platform offering multi-category products	$86.9M	Index Ventures, Global Founders Capital & 22 others	67/100
5th	Saks Fifth Avenue 1867, New York City (United States), Acquired	Online retailer of apparel, accessories, beauty products, and home goods	$500M	Insight Partners, STORY3 Capital Partners ... & 5 others	65/100
6th	Bespoke Post 2011, New York City (United States), Series B	Lifestyle subscription club for men.	$48.9M	NewSpring, Entrepreneurs Roundtable Accelerator ... & 15 others	61/100
7th	Cratejoy 2013, Austin (United States), Series A	Online marketplace offering subscription-based boxes	$6.2M	CRV, SV Angel & 11 others	44/100
8th	Silhouette 1982, United States, Unfunded	Online retailer of eyewear, providing optical frames and sunglasses	-	-	39/100
9th	Click Commerce 1996, Hillsboro (United States), Acquired	Online retailer of products ensuring customer satisfaction through quality and service	-	Point Financial, Insight Partners & 2 others	34/100
10th	calmbox 2015, Seattle (United States), Unfunded	Retailer of monthly subscription boxes containing curated wellness and relaxation	-	-	29/100

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FabFitfun has made 1 investment in Flossy and acquired PupBox and PupBox.

Here is the list of these investments and acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Mar 19, 2024	Acquisition	PupBox	2014	San Francisco (United States)
Aug 18, 2022	Investments	Flossy	2020	Los Angeles (United States)
Nov 15, 2017	Acquisition	PupBox	2014	San Francisco (United States)