Goat - About the company
Goat is a series F company based in Los Angeles (United States), founded in 2010 by Eddy Lu and Daishin Sugano. It operates as an Online P2P marketplace to buy and sell sneakers. Goat has raised $500M in funding from investors like Accel, Upfront Ventures and Index Ventures, with a current valuation of $3.7B. The company has 7 active competitors, including 3 that are funded. Its top competitors include companies like GOAT Group, Nice and Hongbulin.
Sectors and market segments that Goat operate in
Goat serves in the Retail market segments.The primary business model of Goat is:Company Details
Goat is an online P2P marketplace to buy and sell sneakers. It offers different varieties and colors of sneakers for men and women. It also offers apparel and accessories from various brands.
- Website
- www.goat.com/
- Social
- Registered Address
- Los Angeles, California
Key Metrics
Founded Year
2010
Location
Los Angeles, United States
Stage
Series F
Total Funding
$500M in 9 rounds
Latest Funding Round
Post Money Valuation
$3.7B as on Jun 24, 2021
Ranked
1st among 7 active competitors
Employee Count
935 as on Dec 31, 2024
Legal entities associated with Goat
Goat is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
GRUBWITHUS, INC. CIN: 271171406 , United States, Active | Dec 31, 1999 | - | 935 (As on Dec 31, 2024) | - |
1661, Inc CIN: 4725914 , United States, Active | Aug 31, 2009 | - | 935 (As on Dec 31, 2024) | - |
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Goat's funding and investors
Goat has raised a total funding of $500M over 9 rounds. Its first funding round was on May 01, 2011. Its latest funding round was a Series F round on Jun 24, 2021 for $195M. 5 investors participated in its latest round. Goat has 39 institutional investors and 3 angel investors.
Here is the list of recent funding rounds of Goat:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jun 24, 2021 | $195M | Series F | $3.7B | - | - | |
Jan 20, 2021 | Undisclosed | Series E | - | - | - | |
Sep 23, 2020 | $100M | Series E | $1.75B | - |
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Goat's founders and board of directors
Founder? Claim ProfileHere are the details of Goat's key team members:
- Eddy Lu: Co-Founder & CEO of Goat and founder of 5 other companies, including GOAT Group, Grubwithus and Superb. They are also an angel investor in 2 startups.Contact Info: 1 email address
- Daishin Sugano: Co-Founder & CPO of Goat and founder of 5 other companies, including GOAT Group, Grubwithus and Superb. They serve on the board of 1 company.Contact Info: 1 email address
Goat's Board of Directors
Goat's board has 9 active members. Danny Rimer, Mark Suster, Adam Bain, Josh Hannah, Greg Bettinelli, Daishin Sugano, Edward Lu, Damany Weir and Greg Bettinellil are independent board members.Here is the list of Goat's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Independent board member | - | Current | 7y 11m | |
Independent board member | - | Current | 13y 8m | |
Independent board member | - | Current | 7y 11m | |
Independent board member | - | Current | 9y 9m | |
Independent board member | - | Current | 9y 9m | |
Independent board member | - | Current | 13y 8m | |
Independent board member | - | Current | 13y 8m | |
Independent board member | - | Current | 7y 11m | |
Independent board member | - | Current | 7y 11m |
View details of Goat's Founder profiles and Board Members
Goat's employee count trend
Goat has 935 employees as of Dec 24. The total employee count is 6.0% lower than what it was in Dec 23. Here is Goat's employee count trend over the years:
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Goat's Competitors and alternates
Top competitors of Goat include GOAT Group, Nice and Hongbulin. Here is the list of Top 10 competitors of Goat, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Goat 2010, Los Angeles (United States), Series F | Online P2P marketplace to buy and sell sneakers | $500M | 71/100 | |
2nd | GOAT Group 2009, Culver City (United States), Series F | Online marketplace offering footwear | $487M | 56/100 | |
3rd | Photo sharing app with tags | $64M | 46/100 | ||
4th | Online trading platform offering second-hand fashion products | - | 29/100 | ||
5th | Online marketplace for pre-owned designer womenswear | - | 24/100 | ||
6th | Mobile app based secondhand luxury fashion goods trading platform | $1M | 17/100 | ||
7th | Online store offering used luxury fashion products | - | - | 16/100 | |
8th |  Ms Lazy Vintage 2020, Kowloon (China), Unfunded | Online platform offering second-hand clothing, bags, and accessories | - | - | 16/100 |
9th | Online second-hand luxury goods platform | - | - | 16/100 | |
10th | Mobile app based used luxury fashion goods trading platform | - | - | 15/100 |
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Goat's Investments and acquisitions
Goat has made 1 investment in Flossy and acquired Flight Club.Reports related to Goat
Here is the latest report on Goat's sector:
News related to Goat
Filter this listMedia has covered Goat for 1 event in last 1 year, It was about company updates.
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GOAT Inc. Launches MIND MATCH Gen Z Recruitment PR Service Dramatizing CEO Lifere-how.net•Sep 24, 2025•Goat
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Billy Goat Provides H2 Guidance for FunGuys BeveragesFinancial Post•Sep 09, 2022•Billy Goat Brands, Funguys Brewing, Goat
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Flossy Raises $14.7m Series A To Bring High Quality, Affordable Dental Care To EveryonePR Newswire•Aug 18, 2022•Flossy, Tradesy, Goat, FabFitfun and 8 others
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Online sneaker marketplace Goat signs deal with French football clubFashionUnited•Apr 14, 2022•Paris Saint-Germain, Goat
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Goat Group valuation more than doubles to 3.7 billion dollarsFASHION•Nov 03, 2021•GOAT Group, Park West Asset Management, T. Rowe Price, Franklin Templeton Investments and 4 others
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Hodinkee names former Goat CTO its chief product, technology officerRetail Dive•Oct 27, 2021•Hodinkee, Goat
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Grailed sells Goat on $60m series BGlobal Corporate Venturing•Sep 21, 2021•Grailed, GOAT Group, Thrive Capital, Index Ventures and 2 others
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François-Henri Pinault's Groupe Artemis makes strategic investment in Goat GroupFashion Network•Jan 20, 2021•Goat, Groupe Artemis, GOAT Group
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