When was Fable founded?

Fable was founded in 2018 and raised its 1st funding round within a year of its incorporation.

Where is Fable located?

Fable is headquartered in New York City, United States.

How many employees does Fable have?

As of Aug 31, 2026, the latest employee count at Fable is 8.

Is Fable a funded company?

Fable is a funded company, having raised a total of $9M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2018.

When was the latest funding round of Fable?

Fable's latest funding was a $***** Series A round on Jan 18, 2022, with participation from 3 investors. Its primary sector is Pet Tech. In United States, the Pet Tech sector has seen $24.2M in funding in 2026 to date.

Where does Fable rank among its competitors?

Fable ranks 7th amongst 80 active competitors, of which 6 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Oh Norman, which secured $2.08M in Jul, 2025.

Who are the top competitors of Fable?

Fable's top competitors include Vetreska, PawTree and 1-800-PetMeds. Among them, Oh Norman secured the most recent funding round in July, 2025.

Fable - 2026 Company Profile, Team, Funding & Competitors

Fable is a series A company based in New York City (United States), founded in 2018 by Sophie Bakalar. It operates as a Private label brand of pet accessories. Fable has raised $9M in funding from Female Founders Fund and 14W. The company has 80 active competitors, including 6 funded and 5 that have exited. Its top competitors include companies like Vetreska, PawTree and 1-800-PetMeds.

Company Details

Private label brand of pet accessories. The product offerings include collars, leashes, harnesses, carriers, and waste-bag holders. The products are mainly for pets like dogs. The company claims that the products have silver-welded hardware and Italian leather. It provides free shipping.

Website: fablepets.com
Social
Email ID: *****@fablepets.com
Phone Number: +1 **********

Key Metrics

Founded Year

2018

Location

New York City, United States

Stage

Series A

Total Funding

$9M in 2 rounds

Latest Funding Round

Series A, Jan 18, 2022, $*****

Investors

Female Founders Fund & 3 more

Ranked

7^th among 80 active competitors

Employee Count

8 as on Aug 31, 2026

Similar Companies

people who kaer & 126 more

View Fable's full profile

Fable is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
Fable Pets Inc. CIN: 831209434 , United States, Active		-	-	-

Fable has raised a total funding of $9M over 2 rounds. Its first funding round was on 2018. Its latest funding round was a Series A round on Jan 18, 2022 for $*****. 3 investors participated in its latest round. Fable has 4 institutional investors.

Here is the list of recent funding rounds of Fable:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 18, 2022	9592106	Series A	7109039	5867524	7112022	3677209
2018	3250	Seed	2379	4276	Female Founders Fund	4976

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View details of Fable's funding rounds and investors

The founders of Fable is Sophie Bakalar.

Here are the details of Fable's key team members:

Sophie Bakalar: Co-Founder of Fable. They serve on the board of 1 company.
Contact Info: 1 email address

View details of Fable's Founder profiles and Board Members

Fable's employee count trend

Fable has 8 employees as of Aug 26. Here is Fable's employee count trend over the years:

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Top competitors of Fable include Vetreska, PawTree and 1-800-PetMeds. Here is the list of Top 10 competitors of Fable, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Vetreska 2015, New York City (United States), Series C	Retailer of pet lifestyle products, home decor, and related accessories	$76M	SIG China, ClearVue Partners & 6 others	59/100
2nd	PawTree 2012, Southlake (United States), Series B	Internet first brand offering multi-category pet care products	$31.1M	Kensington Capital Holdings	57/100
3rd	1-800-PetMeds 1996, Delray Beach (United States), Public	Online retailer of prescription medications, food, and supplies for pets	-	Kinderhook Partners	54/100
4th	Oh Norman 2023, New York City (United States), Seed	Internet first brand offering eco-friendly products for dogs	$5.28M	Leap Venture Studio, Everywhere & 10 others	47/100
5th	Zee.Dog 2009, Raleigh (United States), Acquired	Retailer of various pet supplies, accessories, and related human products	$18.8M	TreeCorp, DXA & 1 others	43/100
6th	Wagz 2015, Hampton Falls (United States), Series A	Private label brand of smart products for pets	$8.23M	Softeq, MedScience Ventures & 1 others	41/100
7th	Fable 2018, New York City (United States), Series A	Private label brand of pet accessories	$9M	14W, Slow Ventures & 2 others	36/100
8th	Americat Company 2017, Wexford (United States), Unfunded	USA-made cat products: bowls, scratchers, litter supplies, toys, and more	-	-	31/100
9th	PrideBites 2014, Austin (United States), Seed	Private label brand of customized pet products	$500K	ATX Venture Partners, Bluestein Ventures & 1 others	28/100
10th	Wild One 2017, New York City (United States), Unfunded	Internet first brand offering multi-category pet supplies	-	-	27/100