When was Wagz founded?

Wagz was founded in 2015 and raised its 1st funding round 1 year after it was founded.

Where is Wagz located?

Wagz is headquartered in Hampton Falls, United States.

How many employees does Wagz have?

As of May 31, 2026, the latest employee count at Wagz is 10.

Is Wagz a funded company?

Wagz is a funded company, having raised a total of $8.23M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Sep 27, 2016.

When was the latest funding round of Wagz?

Wagz's latest funding was a $***** Series A round on May 10, 2019, with participation from 0 investor. Its primary sector is Wearable Technology. In United States, the Wearable Technology sector has seen $1.01B in funding in 2026 to date.

Where does Wagz rank among its competitors?

Wagz ranks 4th amongst 26 active competitors, of which 7 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Fi, which secured $30M in Feb, 2021.

Who are the top competitors of Wagz?

Wagz's top competitors include Whistle, Fi and Felcana. Among them, Fi secured the most recent funding round in February, 2021.

Wagz - 2026 Company Profile, Team, Funding & Competitors

Wagz is a series A company based in Hampton Falls (United States), founded in 2015 by Terry Anderton. It operates as a Private label brand of smart products for pets. Wagz has raised $8.23M in funding. The company has 26 active competitors, including 7 funded and 4 that have exited. Its top competitors include companies like Whistle, Fi and Felcana.

Company Details

Wagz is a private label brand of smart products for pets. The product offerings include connected collars for pets with a live video streaming feature to remotely monitor the pet's location. The collar uses GPS technology to track the location of the pet and communicates using the cellular network. The company also offers a Wifi-operated camera accessory that can be attached to the collar to get live stream videos directly on the mobile app.

Website: wagz.com
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Key Metrics

Founded Year

2015

Location

Hampton Falls, United States

Stage

Series A

Total Funding

$8.23M in 6 rounds

Latest Funding Round

Series A, May 10, 2019, $*****

Investors

Softeq & 2 more

Ranked

4^th among 26 active competitors

Employee Count

10 as on May 31, 2026

Investment & Acquisitions

Petzila

Similar Companies

Whistle & 40 more

View Wagz's full profile

Wagz has raised a total funding of $8.23M over 6 rounds. Its first funding round was on Sep 27, 2016. Wagz has 3 institutional investors.

Here is the list of recent funding rounds of Wagz:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 10, 2019	5966221	Series A	5554187	5265969	3573767	4773193
Aug 16, 2018	4117296	Series A	2900875	6524784	4433971	4864550
May 22, 2018	5161242	Seed	2837065	2713896	3776246	6677808

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View details of Wagz's funding rounds and investors

The founders of Wagz is Terry Anderton.

Here are the details of Wagz's key team members:

Terry Anderton: Founder & CEO of Wagz.
Contact Info: 1 email address

View details of Wagz's Founder profiles and Board Members

Wagz's employee count trend

Wagz has 10 employees as of May 26. Here is Wagz's employee count trend over the years:

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Top competitors of Wagz include Whistle, Fi and Felcana. Here is the list of Top 10 competitors of Wagz, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Whistle 2012, San Francisco (United States), Acquired	Private label brand of tracking devices for dogs	$21M	NGP Capital, Qualcomm & 11 others	67/100
2nd	Fi 2017, New York City (United States), Series B	Provider of a smart GPS tracker and activity monitoring solutions for dogs	$40M	RRE Ventures, Freestyle & 16 others	66/100
3rd	Felcana 2015, London (United Kingdom), Seed	Internet first brand offering monitoring devices for cats and dogs	$4.06M	Global Ventures Partners, Seedrs & 2 others	43/100
4th	Wagz 2015, Hampton Falls (United States), Series A	Private label brand of smart products for pets	$8.23M	Softeq, MedScience Ventures & 1 others	41/100
5th	Pawscout 2014, San Francisco (United States), Seed	Private label brand of Bluetooth-enabled pet tags	$3M	Leadout Capital	39/100
6th	Dogtra 2010, Torrance (United States), Unfunded	Manufacturer of smart training collars for dogs	-	-	36/100
7th	Petzila 2013, San Francisco (United States), Acquired	Pet treat dispenser with camera and software services for pet owners	$15.2M	Hartford Lab	35/100
8th	Actijoy 2015, San Francisco (United States), Seed	Smart pet care: Track food, water, and activity levels	-	Vafo, Czechinvest	26/100
9th	Vetrax 2013, Peachtree Corners (United States), Acquired	Smart wearable device for monitoring pet dog behaviour	-	-	26/100
10th	RoamingTails 2014, Washington, DC (United States), Unfunded	Private label brand of pet tags and application for location tracking and data management	-	-	25/100